Chao Hao is the director of the six towers of Qingfeng County Agricultural Technology Promotion, and is also a member of the Agriculture and Forestry Committee of the Henan Provincial Committee of Jiusan Society, a provincial science and technology commissioner, a vice president of the County Knowledge Federation, a county agricultural technology expert, and a county chief waiter. He has been engaged in agricultural technology promotion at the grassroots level for 19 years, and a short video of wheat planting science popularization made him popular from the WeChat group to the Douyin platform, becoming an "Internet celebrity", opening a new model of his online dissemination of agricultural technology.
"His agricultural short video works are a kind of communication method that the masses like, and they are down-to-earth, and the communication effect is also better." Chao Hao said that every time in the promotion of new agricultural technology, it is often difficult for the masses to grasp the essentials of the explanation of agricultural experts once or twice, but after making a short video, the masses can collect it according to their own needs and watch it repeatedly until they master the technical essentials. For some of the more difficult agricultural technology demonstrations, video teaching is more effective than traditional lecture training.
Be a caring person for farmers sincerely: Every step of the field of agricultural technicians is connected to the road of rural revitalization, and Chao Hao likes to record the road he has walked. Once, he sent the video works he shot at any time to the family farms and cooperatives in Liuta Township and Wawutou Township, and he didn't expect to get the support of many farmer friends at once. This made him a little embarrassed at the time, because he knew that his shooting and production level were not high.
In order to improve the quality of his works, Chao Hao used his free time to consult many short videos on production, and also participated in the public welfare training on the Douyin platform organized by the Puyang Labor Bureau, which also made his video production level improve rapidly. The small agricultural technology videos he produced quickly began to go viral, and the number of fans began to increase rapidly.
"I've been watching Chao Hao's short videos for several years, and I've also recommended his Douyin account, video account, and Kuaishou account to several of my friends. From his video, we can learn about the latest agricultural technology, and if you have any doubts, you can also leave him a message for consultation. Liu Xinwei of Dongliang Village, Wawutou Town, said that Chao Hao was always the first to answer his questions, and sometimes took the initiative to solve some thorny pest control problems for him. Nearly 100 acres of soybean and corn strip compound planting planted by himself have been harvested every year under the guidance of Chao Hao, and he also relies on soybean seed corn strip compound planting to make life better and better.
Build a high-quality brand in the agricultural region: Over the years, Chao Hao has always had a sincere heart and silently struggled in the front line of grassroots agricultural technology promotion. Chao Hao has been rooted in the grassroots for 19 years, serving the "Three Rurals", never forgetting his original intention, taking the "Three Rurals" cause as the "great man of the country", making every effort to improve the efficiency of agricultural technology services, and making positive contributions to ensuring food security and promoting rural revitalization. He probes the ground every day, drills greenhouses, sends technology, and the people are hot, Liuta Township Shifang lettuce base, Yancun rose base has become his second hometown, and answers more than 3,000 calls from the masses every year. He traveled to 120 natural villages in the county, wrote more than 30 agricultural technology diaries with more than 1.2 million words, and became an "evergreen tree" on the agricultural technology service front.
Take the road of rural revitalization and prosperity: the summer work has made him even busier. In order to accurately measure groups of precious data, Chao Hao and his colleagues often go to the field three times a month to report the results of agricultural monitoring, providing real data to the higher agricultural departments, and have been working for several years, but his video works have rarely stopped. His colleague Wu Zezhi said: "No matter what the stationmaster Chao does, he is very serious and energetic, every time he shoots video materials, he has to wait for everyone to rest, he starts to shoot video materials, and he has never affected his work because of making small videos, but through video we have made our new technology spread the fastest." ”
With the Douyin account created by Chao Hao, the fans of "Technology Empowering New Farmers" continue to increase. Many friends persuaded him to take the opportunity to start a live broadcast, because live streaming will have a high return. But Chao Hao firmly believes that he is an agricultural technology extension worker, and promoting agricultural technology is his main job. His original intention of making short videos was just to spread agricultural technology to the corners of the vast countryside through the Internet.
Chao Hao's Douyin account has been open for nine years, and in the past nine years, he has helped many people who are eager to master new technologies, and many people have also succeeded because of the agricultural technology he provides. In the past nine years, he has insisted on producing more than 900 short videos related to agricultural technology promotion, with a total of 130 million video views and 1.62 million likes. "Since the spring, we have been tracking the whole process around the experimental demonstration of wheat high-yield planting management, not only continuing to pay attention to maintaining soil moisture, but also promoting technologies such as wheat nitrogen fertilizer backward and one spray and multiple prevention, and guiding farmers to carry out field management work such as fertilization, weeding, and pest control according to the agricultural time. We insist on promoting the high-yield wheat planting technology to the front line of the field, so that farmers can be happy and full of money during the summer harvest! Chao Hao said with a sincere and enthusiastic smile on his face.
"The agricultural technology extension staff really delivered the service to our fields, called them if they didn't understand anything, they always took the trouble to help us, and they will also guide us to plant and manage on the spot, with their escort, I am very confident in the grain harvest in 2024, and I will follow their guidance to plant next year." Wang Jiatao, a large grain grower in the Ding Han family in Wawutou Town, said.
In recent years, Qingfeng County has taken the actual needs of farmers as the starting point, and regarded agricultural technology extension services as one of the important starting points for rural revitalization, through the establishment and improvement of agricultural technology promotion mechanisms, cultivating agricultural production demonstration subjects and demonstration bases, strengthening the transformation of production achievements, and vigorously promoting the construction of agricultural technology extension system, the efficiency of grassroots agricultural technology extension services has been significantly improved. At present, it is a critical period of wheat harvest, in the experimental demonstration field of Wuyizhai Village, Liuta Township, Chao Hao, director of the Liuta Regional Station of Qingfeng County Agricultural Technology Promotion, is introducing the new wheat varieties cultivated and planted this year to the masses, and the new wheat varieties planted in the demonstration are given technical guidance for dry and hot air in the later stage.
"I am very proud to be trusted and recognized by my fellow farmers as an agricultural technology extension officer." In the past 19 years, Chao Hao has helped many farmers to farm with science and technology, and now he is still running around in the fields, serving farmers, helping farmers, and bearing "revitalization fruits" in the field of hope.
In the next step, Qingfeng County will continue to strengthen agricultural technology guidance, give full play to the demonstration and leading role of cooperatives and large grain growers, support stable grain production and increase with grassroots agricultural technology extension services, effectively improve the efficiency of grassroots agricultural technology extension services, send good technology to the field, and truly implement the strategy of "storing grain on the ground and storing grain in technology" to promote the comprehensive revitalization of the countryside. (Wu Sai)