Recently, Youkeshu officially announced that young actor Cheng Yi has become the brand's global brand spokesperson, and jointly released a new series of advertising image films.
In the advertising campaign, Cheng Yi has a series of home clothes on his upper body, surrounded by a green bamboo forest, with a delicate face and a calm and comfortable posture giving people a comfortable, natural and fresh home atmosphere.
Cheng Yi's own temperament complements the brand
Maximize your brand language
The blockbuster cooperation between Youkeshu and Cheng Yi maximizes the brand language to consumers, and Cheng Yi has a sense of elegance and gentlemanliness, and will take the Chinese aesthetics with bamboo as the core to the extreme. Cheng Yi's accurate interpretation in the advertising film has also been highly recognized by many netizens.
It is reported that the brand's graphic blockbuster is the masterpiece of the well-known photographer Xu Chuang, who uses a large bamboo forest as the background, plus the main color tone of clear green, combined with the ingenious integration of traditional Chinese cultural elements such as lotus, to interpret the Chinese aesthetics of oriental plants.
In addition to traditional Chinese elements, the video image blockbuster released by the brand incorporates a large number of light and film angles, and the extension of each frame and the relaxed lens language freeze the collision of tradition and innovation, and the chemical reaction between traditional Chinese aesthetics and innovative technological aesthetics adds new ideas to Chinese aesthetics.
Youkeshu "Bamboo" series of products will be bamboo lotus as the creative inspiration, innovative design of the new Chinese embroidery pattern with the neckline of the national style buckle design, with details to show the designer's understanding of China's beauty, in the home wear to introduce cooling and anti-mite technology, with the power of science and technology to bring consumers a new experience.
As a brand focusing on the field of environmental protection, Youkeshu has been committed to promoting the green development and sustainable lifestyle of the society, and actively advocates taking action to protect our beautiful earth, from "there is a tree without constraints" to "there is a tree with plants" to "comfort borrowed from nature", Youkeshu has always been an indispensable existence in the intimate clothing industry, the brand continues to expand its boundaries with environmental protection as the original intention, and has successfully created a series of plant underwear, socks, thermal underwear, home wear series and other popular products, Through fabric upgrading and process innovation, the concept of healthy and green environmental protection penetrates into the entire chain related to products, conveys the brand value of a healthy lifestyle to consumers, and gives back "comfort borrowed from nature" with practical actions.
The tonality of the Youkeshu brand is highly consistent with Cheng Yi
The concept of the brand "Chengzhu" series of products is deeply loved by netizens
"Comfort borrowed from nature" is the brand concept of Youke, which is real, sunny, positive and beautiful. Cheng Yi has been debuting for more than ten years, and has inspired tens of millions of people who love him with his indomitable, positive and sunny spirit. Perseverance and positivity are words that many people frequently mention when they talk about Cheng Yi. Such a brand concept is very consistent with Cheng Yi's growth experience.
There is a tree with the theme of "Ten Years of Bamboo and Perseverance Roots" as the theme of this image blockbuster, echoing the products of the "Chengzhu" series, and also highly affirming the high adaptability of the spokesperson Cheng Yi and the brand. The cooperation between Youkeshu and Cheng Yi is a strong resonance between the core of the brand and Cheng Yi's own strength, and I believe that this strong cooperation will bring new opportunities to each other's future.