Brand building plays a dual role in promoting high-quality development, which is not only an important "bearer" of high-quality development, but also a powerful "booster". From May 10th to 11th, the Chinese fashion brand URBAN REVIVO (hereinafter referred to as UR) took the China Brand Day as a starting point and joined hands with Tmall Super Brand Day to create a high-standing, wide-angle and multi-dimensional "BE URSELF" valley fashion show, presenting the brand's avant-garde aesthetics and telling the story of Chinese fashion.
PICTURED: URBAN REVIVO 2024 VALLEY FASHION SHOW WAS HELD AT THE ARANYA VALLEY CONCERT HALL
Show gifts and create a consumption boom
With fashion as the core and innovation as the driving force, the UR Fashion Show presented China Brand Day, bringing a visual and spiritual enjoyment to online and offline audiences. On May 10, the Jinshanling Great Wall was slowly lit up, reflecting the lights of China's power. On May 11th, the URBAN REVIVO2024 Valley fashion show officially kicked off, with 60 professional models and KOLs from different fields wearing UR's new spring and summer models out of the lights.
配图:URBAN REVIVO 2024山谷时装秀
It is worth mentioning that on the day of the show, global brand ambassador Zhong Chuxi appeared on the scene and jointly recommended the new season's trendy clothing with UR, leading the audience to feel the unique charm of the brand. At the same time, during the event, UR and Tmall Super Brand Day, relying on the new media platform, promoted on Tmall live broadcast, established a deep connection with online consumers, formed a two-way rush, and also provided a strong demonstration of economic growth under the new consumption model.
Pictured: UR Global Brand Ambassador Chung Chuxi attended the brand event
Innovation is the wing, driving the long-term construction of the brand
The development of new quality productivity is an intrinsic requirement and an important focus to promote high-quality development, and innovation is the core element. Since 2015, UR has reshaped its innovative brand positioning through product innovation, creating "thousands of stores and thousands of faces", and integrating high-quality supply chains. At the same time, UR brings consumers a better fashion experience by providing more creative design, better quality and sustainable fashion. It is reported that UR currently has a creative team of more than 500 people around the world, with an average of more than 15,000 products launched every year to meet consumer needs with high quality and efficiency.
In February this year, the nearly 2,000-square-meter flagship store of Four Seasons Square on Wujiang Road in Shanghai was grandly opened, relying on the luxurious and high-end exterior design to provide consumers with a unique shopping experience, and to create a new fashion landmark in Shanghai. Lee Myung-kwang, Chairman and CEO of UR's parent company, FMG Group, said, "We want to create a shopping scene that consumers can enjoy and enjoy."
Pictured: UR Shanghai Wujiang Road Four Seasons Square flagship store
In the face of "1,000 square meters" and "10,000 products", how to achieve the efficient operation of people, goods and places has become a challenge. In 2017, "Technology UR" became the core strategy of enterprise development, driving development with digitalization, integrating upstream and downstream suppliers to help its digital transformation, and improving the efficiency of commodity turnover, distribution and allocation through the whole chain digital intelligent commodity management system and the three major label systems of people, goods and fields. Enterprises are self-reliant and self-reliant, becoming the main body of innovation, becoming bigger and stronger, and driving the rapid development of the industrial chain, and this is the meaning of the mainland to accelerate the cultivation of new quality productivity.
Go abroad and talk about brand building with the world
A great era has given birth to a great brand, and a large number of Chinese companies have already taken a firm step from local cultivation to global layout. At present, the number of UR stores worldwide has exceeded 400, and the online sales network radiates to Europe, North America and other international markets.
For Chinese fashion brands, in order to make great breakthroughs in the global market, from "popular" to "long-term popular", it is not only necessary to continuously promote scientific and technological innovation, product innovation, business innovation and management innovation, but also to pay attention to the cultivation of brand culture and the shaping of international image.
Behind this fashion show, it is enough to see UR's far-reaching consideration on the road of brand development. Chinese brands are becoming a strong support for promoting high-quality development and helping to build a new development pattern, and in the future, pioneers like UR will also shoulder a greater historical mission and stand more firmly on the broad international stage to tell China's story. This is also the bigger dream and higher pursuit that Chinese brands are determined to strive for.