When sports and luxury are at the same time, I think BMW must be the best choice, engraved in the bones of the sports gene, coupled with the positioning of the luxury brand, a little premium, to grasp the sales. For the whole year of 2023, BMW will continue to win the sales championship with 820,000 units, leaving Mercedes-Benz and Audi behind, mainly due to the growth of new energy sources.
In addition, the steady growth of sales is of course inseparable from ultra-high terminal discounts, even luxury brands have to lower their profile and lower the threshold by releasing discounts. For example, the current Brilliance BMW i3 can be discounted by at least 4-50,000 yuan, and the entry price of the new car will be pulled to more than 200,000 yuan, which seems to be more fragrant than Xiaomi SU7.
There is also the new BMW XM, the flagship SUV, which has previously lowered the official guide price of the entry version of the new car by 178,000 yuan, which is equivalent to a starting price of 1.29 million yuan.
Recently, according to our latest understanding, some foreign media exposed a set of camouflage test spy photos of the new BMW iX, which is still a medium and large pure electric SUV, but according to the official plan, the new car will be officially unveiled in March 2025 at the earliest, of course, it will probably be introduced into domestic sales in the form of imports.
It can be seen that the new car adopts a low degree of camouflage, as a facelifted model, the overall basic continuation of the current family design, but the details have been adjusted and optimized, and the focus of visual changes is on the front face and tail. In addition, it is also optimized for the power battery, and the pure electric range is about 400-600km.
The new car is good, but at the same time, we learned that the discount of the current model on sale can basically give 200,000 yuan, and the price of the naked car of 500,000 yuan is still not counted as a negotiated discount, how about this price?