On the morning of May 11, the opening ceremony and main forum of the 2024 World Brand Moganshan Conference kicked off in Deqing, Zhejiang. Yang Hailan, Deputy General Manager of FAW Hongqi Automobile Sales Co., Ltd. and General Manager of the User Operation Center, was invited to attend and deliver a keynote speech, sharing the original intention and mission, thinking and experience of Hongqi Automobile and China Automobile Construction, and presenting a new style of brand development of Hongqi brand inheritance and innovation.
Yang Hailan said in the home brand case sharing: "Inheritance is the strength of accumulation, and innovation is the driving force of thin hair. Hongqi car is a well-deserved representative of China's car, carrying the high hopes of the country and the people, and growing stronger and stronger in the continuous struggle of generations of Hongqi people. After brand remodeling and brand strengthening, New Red Flag has fully entered the new period of brand development. ”
Inherit the spiritual connotation of "China", keep the integrity and innovation, and continue to write a brilliant chapter
From the leader's car to the public, the Hongqi brand is committed to deeply integrating the spiritual connotation of "China" into the design of every product, the application of every technology, and the creation of every user experience touchpoint, so that "Hongqi car, Chinese car" continues to win the resonance and resonance of thousands of new noble people.
With product design, interpret oriental aesthetics. From the first big red flag in 1958 to the red flag "national gift", to the new red flag H9, and then to the first product of Hongqi New Energy for consumers - Hongqi EH7, the Hongqi brand has brought to the Chinese the solemn and proud beauty of flying the flag and holding its head high, the beauty of the gentleman's temperament of the outer circle and the inner square, the magnificent beauty of the ideal flying, and the quiet and comfortable night without dust and the moonlight like silver. Whether dignified or subtle and timeless, the Hongqi brand innovates in the inheritance, recreates the broad and profound Chinese culture, and allows the world to witness the transformation and rebirth of oriental aesthetics.
With the application of technology, interpret the safety of national vehicles. Hongqi brand always puts safety first and creates the safest car for users. In terms of battery safety, the Hongqi brand is committed to creating a fortress-level safety battery with zero runaway, zero fire and high insulation, which can achieve no fire in any cell failure, no failure of the whole vehicle and 60 hours of immersion in 1 meter of water, and the waterproof capacity exceeds the national standard by 120 times. In terms of information security, the Hongqi brand strives to build an information security barrier, taking the lead in applying the national cryptography algorithm issued by the State Cryptography Administration, and building a seven-layer "firewall" such as cloud protection, system protection, and hardware protection, so as to achieve privacy protection and security.
Implement user care with the way of protocol. Hongqi brand adheres to traditional Chinese etiquette and culture, and always cares for customers with gratitude, sincerity and sincerity. In March this year, Hongqi New Energy launched the industry's first "four lifelong services", namely lifetime free warranty, lifetime free maintenance, lifetime free rescue and lifetime free pick-up and delivery of cars, truly allowing users to use cars without worry.
The Hongqi brand has been reborn in the inheritance, and continues to write a new brand legend with a more high-spirited attitude with the righteousness and sharpness of integrity and innovation.
Bravely undertake the mission to escort the event, and show the posture of "red flag car, Chinese car".
In the three-day series of activities of the 2024 World Brand Moganshan Conference, the Hongqi Golden Sunflower brand "Guoya", the Hongqi energy-saving vehicle brand New Hongqi H9, the 2024 Hongqi HQ9 PHEV, and the Hongqi new energy brands Hongqi EH7, E-HS9 and EHS7 appeared at the event, showing the vigorous product potential of the Hongqi brand.
The new Hongqi H9 and the 2024 Hongqi HQ9 PHEV, as the two representative models of the Hongqi energy-saving car brand, provide a wonderful solution for high-end business travel with comprehensive power upgrades, comprehensive safety protection, comprehensive health care, and comprehensive intelligent experience.
As a C+-class flagship sedan, the new Hongqi H9 continues the design concept of "Shang, Zhi, Yi", with a solemn and majestic luxury business version, a fashionable and elegant private fashion version, and a "double-face" design for IKEA, showing the new style of the new Hongqi brand. The brand-new interior integrates luxury and technology, with an integrated screen of the shape and meaning of the picture, a transparent and flawless crystal decoration, and a gorgeous and noble Chinese porcelain inlay, etc., which flow with the flow of light and shadow, and move with the rhythm of the new wind. The new Hongqi H9 will accompany more users in the new era, walk with the times, and accompany the beauty.
Another flagship masterpiece, the 2024 Hongqi HQ9 PHEV, not only adds comfort experience functions, but also comes with a new plug-in hybrid system, realizing a comprehensive upgrade of power and cockpit. The main model is equipped with airline seats as standard, making the ride more fitting and resting more stretched, and more than 30 items of equipment such as 12-speaker Dynaudio audio and L2 driving assistance are upgraded for free; At the same time, it is equipped with a 2.0T hybrid engine with a thermal efficiency of more than 44%, which makes the power output smoother and the vehicle driving smoother. The 2024 Hongqi HQ9 PHEV creates extraordinary with innovation, and brings a beautiful and comfortable travel experience with joyful tree excellence.
In addition, as another new masterpiece of the Hongqi Golden Sunflower brand and an important member of the Golden Sunflower State Guest Racing Team, the ultra-luxury executive sedan "Guoya" has created an elegant style as a whole, and the details contain elegant temperament, fully demonstrating the top Chinese luxury style tempered by Hongqi's craftsmanship.
At the 2024 World Brand Moganshan Conference, the Hongqi brand brought a visual feast to more than 4,000 guests from all over the world, which became a scenery at the event. The new Hongqi H9, 2024 Hongqi HQ9 PHEV, Hongqi EH7, Hongqi E-HS9, and Hongqi HS7, which are the official designated reception vehicles, will be the hardcore "escort" of this event, providing the guests with a safe and enjoyable, green and intelligent travel experience, showing the outstanding posture of "Hongqi cars and Chinese cars" with practical actions, and showing the beautiful business cards of Chinese style to the world.
Making cars for the country and for the people is the original mission of the Hongqi brand. At this year's World Brand Moganshan Conference, Hongqi brand, as a high-end national automobile brand, showed the innovative design and high-end quality of China's automobile manufacturing to the world. In the future, Hongqi brand will continue to build an important cultural symbol of the national automobile brand with technology and products as the cornerstone, and create "wonderful travel, beautiful experience, and beautiful life" for more users.