"'Reader Girl' Gao Junyu revealed that she had a brain tumor", "Female rider was stolen from late night food delivery, and the electric car collapsed and cried", "The woman was very pregnant for 5 months and asked for marriage", "The daughter-in-law gave instant noodles to the hospitalized mother-in-law"...... Isn't it a bit of an urge to see these titles? These videos are eye-catching in terms of both title and content, and they have not only been widely circulated online, but also sparked heated discussions among netizens.
However, netizens who have paid attention to these online incidents know that these are all posed or fake content, all of which are directed and acted by the "self-media" without a bottom line to gain traffic and fool the public, and the people involved in the case were finally punished according to law.
However, under the punishment warning, the behavior of fake posing and bottomless hype still appears from time to time. Why can't this kind of short video be banned?
One
During this year's Spring Festival holiday, "Qin Lang's Lost Homework" occupied a number of hot search lists, which quickly aroused the attention and heated discussions of the whole network, and many self-media competed to follow up the hype, deriving many topics such as "Uncle Qin Lang" and "Xichang Primary School". Facts have proved that both "Qin Lang" and "Uncle Qin Lang" are fake. According to the police report, the series of videos of "Finding the Lost Homework Book of Primary School Student Qin Lang" was jointly planned and fabricated by netizen Xu Moumou and his colleague Xue Moumou to attract fans and drain traffic, and then purchased winter vacation homework books online, took selfies and made them with mobile phones, and spread them to multiple online platforms.
Source: Interface News
Carefully observing the fake posing short videos that have been more "out of the circle" in recent years, it is not difficult to find that most of the roads are as follows:
The "shock body" of the explosion of three views. This kind of content mainly subverts the conventional cognition of netizens, challenges the moral bottom line of society, and stimulates social group conflicts between different genders, different regions, and different occupations. For example, short videos such as "A woman in Xi'an drugged a colleague" and "A woman was asked by a strange man to accompany her for a drink", they either have sensational and eye-catching titles, or create tense and exciting contradictions, plus forwarded with hot topics, a fake and posed "hot style" was born. Later, the police confirmed that such videos were "created" by the photographers against hot spots.
The tearful "bitter love play". This kind of content mainly instigates netizens' empathy, stimulates the audience's tears, and earns the audience's touch. For example, "an old man in Liangshan was thrown out of the car selling pomegranates", "a 15-year-old girl picks up bottles every night and sells them to pay for tuition", "a 211 graduate man is laid off and delivers food without his wife", and other posing videos, all of which are based on exaggerating suffering.
Righteous indignation of "pseudo-positive energy". On the surface, this kind of video focuses on conveying positive social energy, but in fact, the deep purpose is to use hot and sensitive topics to win a large amount of traffic. For example, a series of short videos that copied and fabricated "patriotic traffic stories" appeared on the Douyin platform before, all of which were based on "We were not born in a peaceful era, but in a good country" as the copy, the content is similar, but the stories do not conform to historical facts, and patriotism has become a business. Another example is the "show-style rescue" of the "disaster site", in the previous floods and earthquake disasters, there are always a group of so-called "positive energy bloggers" rushing to the scene to rub the "disaster" traffic. This kind of short video looks like a "good thing" at first glance, but in fact, it is all "bad eyes" behind the scenes.
"Fake surveillance" to entertain the public. This kind of video is mostly shot from the perspective of the surveillance camera in the elevator, home, and car, which seems to be a real record, but it is actually a posed shot. For example, videos such as "blatantly 'snatching children' on the street", "a man pulling up a boy to save two families", and "a woman live broadcast that she was subjected to domestic violence by her ex-husband", the title mostly has "monitor the next scene", in order to win the trust of netizens, but in fact it is a well-planned "pseudo-documentary".
Two
In the context of "traffic is king", fake posing has become the "traffic password" of some self-media, and the goal of these self-media is very clear, that is, as long as there is traffic, you can ignore it, and do not hesitate to create confrontation, spread anxiety, challenge the bottom line, and intensify prejudice. They get the traffic they want, but what they bring to the society and the public is a negative impact, polluting the network ecology, corrupting the social atmosphere, and its harm is not just as simple as fooling people.
It dissolves social trust. Social trust is the foundation for maintaining social harmony and stability, but fake and posed poisonous videos make the public feel bad about being fooled and entertained again and again, misleading public emotions, affecting the public's judgment of social information, and reducing the public's trust in society and each other.
Wasted network resources. Fake and posed poisonous videos are a great waste of online public resources, and the forwarding and dissemination of such content occupies the information capacity of online platforms, drowning important information in the torrent of false information, and reducing the rate of truth dissemination.
It has led to the destruction of public opinion. A large number of fake and posed poisonous videos have poured into the field of public opinion, which will divert or divert the public's attention, dilute the density of real information, and increase the difficulty of the public's judgment and acquisition of valuable information. What's more, most of the fake and posed poisonous videos rub social hot spots, touch social pain points and difficulties, and do not give correct guidance, deliberately stimulate social contradictions, and seriously damage the ecology of public opinion.
Source: China Industry Network
It violates public order and good customs. The reason why poisonous videos are "toxic" is that their value orientation is biased, not aiming to spread truth, goodness and beauty, specializing in the field of falsehood, evil and ugliness, many poisonous videos have elements such as violence, pornography, vulgarity, intimidation, etc., which violate the core values of socialism, undermine public order and good customs, and some even do not hesitate to touch the legal red line in order to attract attention.
It hinders the normal work of the relevant departments. "Spread rumors and move your mouth, refute rumors and break your legs", which department involved in the fake and posed poisonous video will affect the work of which department. After the video attracted public attention, the departments involved, the internet information department, and the police needed to intervene to verify it, which invisibly increased the workload of these departments, and at worst, increased the cost of social governance.
Three
Like unscrupulous merchants producing fake goods, unscrupulous self-media are also taking "fake videos" in hot spots to make a profit, but this profit starts from getting a lot of traffic.
It is important to know that a large flow without positive energy is a toxic flow. Such traffic must be curbed and "cut off"!
Recently, the Cyberspace Administration of China (CAC) launched a two-month nationwide campaign to "Rectify 'Self-Media' Without Bottom Line and Traffic", focusing on rectifying five major types of problems: self-directed and self-staged fraud, unscrupulous means to stir up social hot spots, setting up topics with partial generalizations, creating characters in violation of public order and good customs, and indiscriminately distributing "new yellow news". It is believed that this operation will effectively deal a blow to the "toxic flow".
At the same time, we must also be soberly aware that the ban on "drug flow" cannot be achieved through one or two special actions, and this requires the long-term joint participation of the whole society and the persistent resistance to cracking down.
Source: Xinhuanet
Cut off the chain of interests of "monetization of toxic traffic". Some self-media are eager to fake and pose for photos, and the underlying reason is driven by the interests of traffic realization. In order to curb this phenomenon, it is first necessary to make it clear that not all content is worthy of drainage and promotion, nor can any traffic be unconditionally monetized, which requires the platform to take responsibility for content management, collect public opinion feedback in a timely manner, and timely "cool down and defire" sensitive content and controversial topics, and raise the threshold for "traffic monetization".
Guide the public to actively participate in the supervision of boycotts. One of the reasons for the repeated prohibition of fake posing is that the drama is constantly updated, it is difficult to verify the authenticity of the content, and it cannot be effectively covered by a single force, so it requires the collective participation of netizens, and the establishment of a mechanism for public participation in content review can be considered to gather a wide range of social forces to resist the spread of toxic videos.
At the same time, the public should also obtain information rationally and consume rationally. Don't pay attention to liking "black and red" bloggers and self-media, don't forward comments on "toxic videos", don't buy products recommended and sold by "black and red" anchors, and so on.
Increase the punishment and punishment of toxic videos. As soon as there is a proper profit, capital is emboldened. In the same way, once there is enough profit, the drug video maker will take the risk. Therefore, it is unreliable to expect self-discipline from self-media practitioners, and it is necessary to increase the punishment of fake posing short videos to ensure that "counterfeiters" do not dare to raise their heads. At present, the accounts of drug video makers are often dealt with by removing them from the shelves, blocking their accounts, etc., which is obviously too light, and may be linked to credit evaluations, and if it constitutes a violation, it will be dealt with in accordance with law.
In today's era, the virtual cyberspace is almost the same as the real public community, and abiding by social morality and maintaining the stability and harmony of the public environment should not only stay in the real world, but also enter the online world, and everyone should also be responsible for the individual behavior in the Internet world.