On May 10, 2024, the theme will be "Chinese Brands, Shared by the World; The eighth Chinese brand day of "domestic trendy brand, product building the future" is coming as scheduled. As a dairy company spanning more than 100 years, Bright Dairy has always been at the forefront of the times, from the research and development of dairy products to the promotion of industry innovation, insisting on providing consumers with high-quality products and services.
On the occasion of China Brand Day, the "Confidence in China" 2024 Consumption Promotion Forum was held, and Bright Dairy was invited to participate and won the annual new consumer enterprise award. This award is an affirmation of Bright Dairy's efforts to promote the development of new quality productivity with science and technology, and to continuously innovate and open up a new track of consumption.
At the beginning of the year, Bright Dairy launched a number of new products in the Year of the Dragon, skillfully integrating the dragon pattern and Bright Milk packaging to convey the power of Chinese culture. In the design of Shanghai Airlines Milan Station, Guangming Youjia × Shanghai Museum co-branded pure milk and Guangming × Shanghai Museum co-branded dragon pattern tons and tons of bottles shined on the international stage, with unique innovative design and excellent manufacturing process, showing the unique charm and infinite vitality of the Bright Dairy brand.
The century-old brand Guangming Cold Drink continues to innovate, rejuvenate the brand, and continues to launch new summer products, bringing consumers a feast of cold taste buds. Bright White Rabbit Chocolate Ice Cream, realizing the classic collision of chocolate and White Rabbit; Xiong Xiaobai's growth series of ice cream is nutritious and delicious, accompanying the healthy growth of children; Bright × White Rabbit Cream Plum Candy Stick Ice is sweet and sour, satisfying the exploration of taste buds; Bright Lime Popsicles are fresh and fruity, and it's these delicious new additions that make this summer even more refreshing. In addition, there is also a new and new packaging of Guangmingxue low-fat flavored sour milk, which is inspired by the peach blossom double picture collected by the Shanghai Museum, implying longevity and good wishes; Guangming Changyou's "Everyday Super Chang" series is enriched with Lactobacillus plantarum ST-III., which is independently developed by Guangming, which has zero burden and brings health and vitality to consumers.
In terms of brand marketing, Bright Dairy attaches great importance to multi-dimensional innovative marketing, actively carries out cross-border cooperation, and contributes to Bright Power in various fields.
In the field of sports, Bright Dairy cooperated with the Olympic Channel to exclusively title the Olympic medal table, demonstrating the brand's firm support for sportsmanship; The 2024 SVS Shanghai Virtual Sports Open has kicked off, and Bright Dairy, as the founding partner of the event, has been accompanying all the way to title 3 events, bringing unprecedented challenges and fun to sports fans.
In the field of culture, Bright Dairy has never stopped exploring. From Zhejiang Satellite TV's "Longyao Chasing the Light", which was exclusively sponsored by the title, to Jiangsu Radio and Television Station's co-presentation of the digital humanities documentary "Let's Go to the Book Building", Bright Dairy has always insisted on letting the audience see the unique charm of Chinese culture and contributing to the inheritance and development of Chinese culture.
At the same time, the exhibition of Titian's god of flowers, the collection of the Uffizi Gallery of Venice and the last noble, the exhibition of 18th-century European masters from the Uffizi Collection, sponsored by Guangming Zhiyou, were exhibited at the Dongyi Art Museum. This is a deep connection between the brand and culture, allowing consumers to enjoy high-quality fresh milk while also experiencing the unique style of the artwork.
In the field of digital marketing, Bright Dairy and Shanghai Data Exchange have completed the interconnection between the digital asset issuance platform and the trading platform, and officially issued the country's first tradable digital asset Longyao Chasing Light · A "order" is bright, showing the brand's positive embrace of scientific and technological innovation; At the 17th World Autism Day Charity Poetry and Painting Exhibition, Bright Dairy launched the first public welfare-themed digital asset in China - lighting up the "children of the stars", injecting new digital vitality into public welfare undertakings, and showing a deep sense of social responsibility.
On May 1st, the May Five Shopping Festival officially opened. Compared with last year, this year's 55 Shopping Festival has a more brilliant brilliance. Bright Dairy has brought a variety of activities, and the highlights are endless. A 555 yuan coupon package per person, a new 80 yuan large coupon, a 100 yuan consumption coupon exchanged for super membership points in Guangming Read, and uninterrupted live broadcast rotation every morning, noon and evening during the May Day period, greatly stimulated consumers' shopping enthusiasm and attracted consumers to actively participate. This year's 55 Shopping Festival has successfully attracted the attention of more consumers with its rich preferential activities and wonderful interactive live broadcast experience. In the next two months, Bright Dairy will continue to innovate the content of the event to present consumers with a more exciting and diverse shopping feast.
A hundred years of trials and hardships have created a solid foundation for the brand of Bright Dairy. In the future, Bright Dairy will not forget its original intention, forge ahead, and promote the development of new quality productivity through unremitting efforts and continuous innovation, so that more people can feel the joy of deliciousness and health.