On May 11, the 2024 China Brand Value Evaluation Information Release and Forum, jointly sponsored by Xinhua News Agency, China Brand Construction Promotion Association, and China Asset Appraisal Association, was held in Deqing, Huzhou.
The number of brands participating in the evaluation reached 1,034, covering most of the leading enterprises in the industry. At the meeting, the report of "2024 China Brand Value Evaluation Information" was newly released, and the brand value of Lake Electric increased to 10.03 billion yuan, a year-on-year increase of 27.69%, and the growth rate was leading the industry.
Insist on innovation and achieve industry leadership
Founded in 1994, Laike Electric is an ODM export-oriented enterprise focusing on independent R&D, production, and OEM sales of vacuum cleaners. At the beginning of its establishment, the company has established the business philosophy of "customer-oriented" and "continuous creation of value for target customers", adheres to the concept of innovation and development, with a global vision and high-quality goals, and has always been committed to "different, one step ahead" technological innovation and quality improvement, the courage to challenge, catch up and surpass world-class products, with the mastery of high-speed motor core technology and product innovation capabilities, continue to provide global customers with technology-leading high-value, high-quality products, to achieve high-speed and high-efficiency development of enterprises.
Ten years after its establishment, Lake has become the world's largest vacuum cleaner R&D manufacturer, and has been the world's largest vacuum cleaner production and sales for 19 consecutive years, with a cumulative sales volume of more than 200 million in 29 years, and is the invisible champion of the vacuum cleaner industry.
Differentiated competition, the achievement of high-end brands
In 2009, Lake began to create its own brand according to the changes in the needs of China's urbanization development and consumption upgrading, as well as its own requirements for sustainable development. Adopt the high-end positioning of differentiated competition with big brands, and take solving the current pain points and unmet potential needs of consumers as the starting point, and cut into a market segment without direct competition through category innovation and technological innovation to build a brand.
In order for a brand to be able to have long-term vitality, on the one hand, it must continue to innovate, and on the other hand, it must create a brand personality that is different from competing brands, that is, the uniqueness of the brand. Laike insists on product innovation, either different or far ahead, Lake's original vacuum cleaner that can wipe the floor, vertical multi-functional wireless vacuum cleaner, three-in-one multi-functional wireless vacuum cleaner with large suction power to scrub the floor, as well as Biyunquan desktop installation-free intelligent water purifier, tea water purifier and other products, with its uniqueness and leadership in the market, opened up new markets and new needs. At present, the Laike and Biyunquan brands have become the most high-end national brands in China's small household appliance industry.
With the arrival of the eighth "China Brand Day", the release of "China Brand Value Evaluation Information" not only demonstrates the power of the brand, but also further stimulates the enthusiasm of enterprises for brand building. The brand value and market position of Lake Electric have been authoritatively confirmed again, fully demonstrating its strong brand strength and market influence.