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Henan Economic News reporter Shen Guiling, Shen Tong, Zhao Jiani, Luo Jialin
In order to strengthen the exchange of industry services, grasp the trend of industrial development, and explore and innovate the model, way and method of modern animal husbandry service industry, the "Feed Dealer Growth and Development Private Board of Directors - One Trick to Get the Family Farm Secret Training Class" sponsored by Zhongyuan Bangnong Group was held in Dengfeng, Henan Province on the 11th ~ 13th, Yang Qingshan, chairman of Zhongyuan Bangnong Group, Ge Hui, a European standard pig nutrition expert of Zhongyuan Bangnong Group, Duan Zhihua, a brand consultant of Zhongyuan Bangnong, Xu Guohao, a positioning planner of Pangu and more than 50 dealer representatives across the country attended the meeting.
With the theme of "Breakthrough, Empowerment, Development, and Win-win", this conference conducted in-depth discussions on the problems faced in the development of dealers, aiming to provide a sharing and exchange platform for major dealers, open a window for core issues, collide with thinking values, break through the shackles of traditional thinking, and transform and adjust from new marketing, new models, brand building, service models, service content, etc., unlock the code of business success, and achieve sustainable growth.
Manufacturers work together to seek the future
The pig industry faces many challenges as the market becomes saturated and environmental pressures increase. With the continuous advancement of agricultural modernization, family farms are a new type of agricultural business model. After in-depth brand strategic planning, Zhongyuan Bangnong clarified the brand strategic direction for dealers at this private board meeting, how dealers face the new challenges of current operation, Yang Qingshan shared the theme of "Internet Thinking and the Power of Explosive Products", and brought the company's internal business strategy sharing to the dealers on the spot, focusing on industry trends and business problems, and giving advice to dealers, hoping that manufacturers will work together and win the future.
He proposed that in addition to deeply cultivating the retail market, Zhongyuan Bangnong dealers should continue to improve their design, service, channel competitiveness and comprehensive management capabilities, and accelerate the market share of family farms. In order to adapt to the changes in demand in the new cycle, dealers should strengthen their brand positioning, strengthen their confidence, establish brand confidence, do a good job in brand management, and make a good product into a popular product to enhance their influence in the local area, so as to create a good marketing strategy of Zhongyuan Bangnong, create a high-end differentiated brand, and walk out of the development path with the characteristics of Zhongyuan Bangnong.
Elevate your brand and expand your reach
Duan Zhihua and the on-site dealers focused on the topic of "brand positioning, a shot in the arm for sales" and conducted in-depth discussions. In recent years, pig feed has been affected by the continuous rise in costs and the decline in transaction rate, Mr. Duan has optimized the allocation of resources from many aspects such as product quality, marketing strategy, market research and brand positioning, and efficiently enhanced the competitive advantage of store channels. The five core (brand, product, technology, capital, marketing) paths of dealer empowerment were analyzed on the spot, and the "Pig Prince" was used as an example to explain how products containing new technologies can be empowered. He believes that small profits and quick turnover is a dangerous decision, the price determines the life and death of the enterprise, and the sales volume determines the scale of the enterprise.
Under the diversified rise of retail models, physical stores have high requirements for product display and space decoration, and the brand store model is also an innovation in the era of market transformation and upgrading. He said that in today's highly competitive market environment, dealers want to win the future and seize opportunities, and brand stores are a big killer for retailers. The emergence of brand stores not only allows retailers to see the hope of the industry, brand stores will become a new business model that is sought after and has future trends, and only when the brand is promoted can it expand its influence.
Science and technology empower innovation and development
In the process of pig breeding, various problems are often encountered, such as diseases, feed, environmental problems. If these problems are not solved in time, they will have a negative impact on the efficiency and production of pig breeding. The direction of the future aquaculture industry is gradually leading the animal husbandry industry towards an intelligent and digital future.
Ge Hui shared the theme of "Science and Technology + Breeding, Liberating "Productivity", he believes that some farmers may use inferior feed or abuse drugs in pursuit of yield and economic benefits, resulting in a decline in product quality and posing a threat to the health of consumers. If you want to benefit for a long time, you need to pay attention to the cultivation of technical force, take technology as a breakthrough to help farmers solve various problems encountered in production, and strengthen technical training in many aspects to improve efficiency. The characteristics, performance, evaluation standards and feeding management methods of European standard sow feed products were introduced with examples, so that the participants could deeply understand and master the core value and advantages of European standard sow feed products, inject development confidence into regional family farms, and help family farms achieve higher benefits!
It is understood that the "five-star pig king" policy of Zhongyuan Bangnong has important practical significance and value to improve the efficiency of farmers, meat quality and safety, etc., from the five-star product, five-star price, five-star service, five-star benefit, five-star honor five aspects to solve the worries of dealers and family farmers, with science and technology to help the high-quality construction and development of the pig industry.
The three-day conference comprehensively expounded the problems encountered in the development of family farms from the four aspects of technology, positioning, brand and product, and gave correct suggestions and countermeasures. The participants listened to the lecture seriously, passionately, enthusiastic, and unsatisfied, and everyone said that they had gained a lot and received great inspiration and expansion for their business ideas.
The convening of this meeting adapted to the current trend of profound changes in the structure of the animal husbandry industry, the integration of upstream and downstream, and the promotion of service methods, and opened the prelude to the comprehensive research and discussion of the animal husbandry industry to improve service capabilities, the transformation of service modes and the improvement of service levels, and provided a boost for the industry as a whole to enter a new stage of high-quality development and improve the business ability of dealers as a whole. As long as manufacturers work together and gather momentum, we will be able to cooperate and win a new future!