The 2024 VOGUE China Fashion Fund open call will close on May 20. This is not only an honorable award, but also a 360-degree support program for the next generation of Chinese designers, providing another opportunity for a new generation of young creative talents from Hong Kong to show themselves and go to a bigger stage.
The 2024 Vogue China Young Designer Support Program is officially launched, and you can register through the VOGUE official website or Xiaohongshu, the exclusive platform partner of the support program, REDlable.
The VOGUE Fashion Fund was originally co-founded in 2003 by Vogue USA and the Council of Fashion Designers of America (CFDA) to provide financial support and business mentorship to a new generation of designers. In 2023, under the promotion of Margaret Zhang, editorial director of "Fashion & Beauty VOGUE", VOGUE China Fashion Fund "China Young Designer Support Program" was held in China for the first time, and after more than eight months of preparation and selection, the attribution of each award was finally announced at the "VOGUE Fashion Power Event" held in November last year. This is not only the highlight moment of the individual, but also the stage for the designer team and the Chinese creative community to shine together, as Kong Yue, the winner of the "VOGUE China Newcomer Mentoring Program", said: "I am very happy to be able to communicate with so many talented designers this time, and I am also fortunate to receive this honor in the end." I worked hard with my team for many days and nights to create the final work, and I am proud and grateful to have so many people who helped me achieve this 'impossible' work. ”
首席内容官兼VOGUE全球编辑总监安娜·温图尔Anna Wintour,《服饰与美容VOGUE》全媒体编辑总监章凝Margaret Zhang,特邀颁奖嘉宾杜鹃、倪妮、李宇春与2023年VOGUE China Fashion Fund决赛选手合影。
Zhong Zixin, the winner of the "VOGUE China New Designer Award", said in an interview with us after the competition, "This experience makes me even more proud of my identity as a Chinese designer, and I thank VOGUE for creating a better era for us and an opportunity to be seen by the world." As she said, during and after the competition, the winners and "Fashion & Beauty VOGUE" have reached in-depth cooperation in overseas appearance, content production, creative crossover and other aspects. For example, Chung not only created a new capsule collection with Levi's, but also received a six-month mentorship program from Redress, an environmental non-profit organization. And with the support of Fashion & Beauty VOGUE, the brand's first overseas launch was made during Paris Fashion Week in February this year. Vogue editors from various editions such as Japan and Spain, as well as local fashion media and opinion leaders, visited the event to exchange ideas about design and the new collection with Chung, "From their comments, I can feel that everyone can understand the story and concept I want to convey in this collection." ”
Chung Tsz Yan unveiled the brand's latest collection in Paris
In addition, Disney and finalists Qin Xue & You Peng, Xi Lu, and Kong Yue specially presented a special collaboration series, as well as Wu Yinghua, Liang Liwen, Song Chun, Kong Yue four contestants participated in the design of VOGUEplus× Gong Jun's co-branded "Caring for Autistic Children Public Welfare Capsule Series", all of which allow contestants to quickly integrate with the market cooperation environment and explore their creative potential to varying degrees. At the same time, we also have a strong focus on instilling sustainable ideas, and during the competition phase, Hua Shan, a finalist of the "Vogue China Digital Fashion Art Project", was invited by Redress to join the 6-day ocean expedition as part of the artist residency program under the Ocean Rising initiative. Departing from Costa Rica, the expedition provided the opportunity to explore the ocean with top microplastics scientists and inspire the creation of the work. At the VOGUE Forces of Fashion event after the event, Redress also gave all the finalists a sharing session on the topic of sustainability.
Redress在VOGUE Forces of Fashion现场带来分享
通过积累过去一年的成功经验。 2024年VOGUE China Fashion Fund于今年3月28日再度启动,《服饰与美容VOGUE》全媒体编辑总监章凝Margaret Zhang、VOGUE China Fashion Fund往届选手,以及一众行业内的特邀嘉宾们见证了新一届VOGUE China Fashion Fund项目的正式启动。
(From left to right) Li Tao & Xiaoyu, Founder of YVMIN Special Eye Brand, Long Hongziwei, Founder and Creative Director of Soft Mountains Brand, Qi Qi, Owner of Asian Supermodel and High Jewelry Brand QQM, Cai Lin, Head of Fashion Trend Merchants of Xiaohongshu, Lv Xiaolei, Secretary General of Shanghai Fashion Week Organizing Committee, Margaret Zhang, Editorial Director of Fashion & Beauty VOGUE, Margaret Zhang, Deputy General Manager of Chow Tai Fook Brand Department, 2023" ZHONG ZIXIN, WINNER OF THE VOGUE CHINA EMERGING DESIGNER AWARD, KONG YUE, WINNER OF THE VOGUE CHINA NEWCOMER MENTORING PROGRAM, AND ZHENG CHEN, WINNER OF THE VOGUE CHINA DIGITAL FASHION ART PROGRAM.
The 2024 VOGUE China Fashion Fund China Young Designer Support Program has set up four awards: "VOGUE China New Designer Award", "VOGUE China New Jewelry Designer Award", "VOGUE China New Talent Mentoring Program" and "VOGUE China Digital Fashion Art Project". Among them, the new category of "VOGUE China Emerging Jewelry Designer Award" aims to discover and showcase the infinite charm of Chinese jewelry design, and further promote Chinese jewelry design to the international stage. Chow Tai Fook, the exclusive jewellery partner of the support program, will support the creative development and dissemination of Chinese designers throughout the competition. With a shared commitment to design excellence and craftsmanship, Chow Tai Fook and VOGUE will work side by side to promote fashion innovation and inject new impetus into the industry.
For more information about the awards and information of the Vogue China Young Designer Support Program, please visit the official website of VOGUE.
| _ | The winners of the "Vogue China Emerging Fashion Designer Award" and "Vogue China Emerging Jewelry Designer Award" will win: a certificate of the award, a cash prize of RMB 400,000, and the opportunity for the finalists and finalists to participate in a mentorship program provided by partners; |
| _ | The "VOGUE China Newcomer Mentoring Program" is an award created for current students and designers within one year of graduation, and the final winners will win: a certificate of the award, a cash prize of RMB 50,000, and the finalists and finalists will have the opportunity to participate in the mentorship support program provided by the brand; |
| _ | The final winners of the "VOGUE China Digital Fashion Art Program" will win: a certificate of the award, a cash prize of RMB 150,000, and the finalists and finalists will have the opportunity to participate in the mentorship support program provided by the brand, and priority will be given to participate in the creation of VOGUE editorial content and commercial projects related to virtual art. |
Xiaohongshu REDLabel, the exclusive platform partner of the support program, will also open an exclusive registration channel for designers, who can directly register for the competition through Xiaohongshu's search keyword "REDlabel", and receive support in terms of note traffic, store operation, transaction conversion, brand building, etc., to help them better manage their own brands and write a new chapter of fashion. During the whole event, Xiaohongshu will set up a content area and related topics on the site, and will vote to produce 3 popular candidates, with the topics #Things Only Designers Know and #Xiaohongshu Young Designer Support Program Post notes on Xiaohongshu to participate in the selection of popular candidates.
VOGUE China Fashion Fund 2024全球专家评审团
VOGUE China Fashion Fund 2024全球主编评审团
This year, we have invited heavyweight professional judges from home and abroad and a panel of global editors-in-chief judges to escort the semi-finals and finals respectively. Among them, the well-known American designer Tory Burch has joined the global expert jury for the second time. Last year, after poring through the semi-finalists' profiles, she said, "Even if I am thousands of miles away, I can feel the vigorous energy of the new generation of Chinese designers." These designers are bold and innovative, interpreting their ideas in a highly conceptual way, rather than focusing on trends, which is a very different perspective from what is common in New York and Europe today. And the judging criteria she shared at the time may also be a reference for this year's contestants: "I value clear ideas. The most difficult part of the design process is often to constantly adjust and refine your ideas. At the same time, I'm looking for something new and unique, not a collection that lacks innovation or is too new. ”
There is also a familiar face in the global expert jury: Lu Xiaolei, Secretary General of the Shanghai Fashion Week Organizing Committee. Last year's judging experience also made her look forward to this year: "Despite the changes in the market and the pressure of competition, [the designers] are still very dynamic and creative. On the one hand, they continue to explore the application of technology and find new ways of expression; At the same time, we have also seen that many designers have expressed their in-depth thinking on social issues more systematically through their creations, such as focusing on sustainable development issues. ”
Fashion & Beauty Vogue cordially invites emerging Chinese designers, emerging Chinese jewellery designers, design students and digital artists to sign up to participate. Show your creativity and talent on an international and broad stage, and let the global fashion industry witness the birth of a group of new design stars.
《服饰与美容VOGUE》后续会释出更多VOGUE China Fashion Fund导师扶持计划和评审团信息，敬请持续关注。
Source: VOGUE Fashion & Beauty
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