Once upon a time, Siri was also Apple's dominant product in the field of artificial intelligence.
But with the advent of AI, Siri has lagged far behind today's mainstream models in terms of intelligence and practicality.
Therefore, for Apple, investing in AI technology to make Siri easier to use has become the well-known number one goal.
According to previous news from the outside world, due to its late start in the field of AI, Apple is negotiating with a number of companies in the industry that are mainly engaged in artificial intelligence to seek relevant cooperation.
Judging from the rumors, Google and OpenAI are the main objects of Apple's negotiations at this stage.
Bloomberg reporter Mark Gurman recently gave us an update on the partnership in the latest episode of the Power On newsletter.
Let's take a look.
Mark Gurman said that Apple's partnership plan seems to be going quite well, and a preliminary agreement with OpenAI has been reached and is about to move to the next stage.
Image source: Social platforms
According to people familiar with the matter, the two sides have been communicating the terms of the agreement regarding the application of ChatGPT in iOS 18.
At the same time, Apple's communication with Google has not reached an agreement, so OpenAI has become Apple's most likely partner.
If all goes well, OpenAI will provide technical support to Apple later this year after the partnership agreement is finalized.
Judging from the revelations from multiple sources, the fully upgraded Siri is likely to become one of the highlights of this WWDC.
This result is not unexpected, and OpenAI, as the creator of generative AI models, is undoubtedly Apple's best solution at the moment.
Previously, the developers had found traces in the internal code of iOS that Apple was training its own AI model through ChatGPT.
Image source: Reddit
As for Siri's specific upgrade plan, Apple has actually started to lay it out last year.
One of the most intuitive is undoubtedly the optimization of Siri wake commands in iOS 17.
When users upgrade their iPhone to iOS 17.4, they can quickly wake up by simply saying "Siri" after system settings.
As a rare Siri optimization upgrade in many years, this move also shows Apple's determination to make efforts in this regard.
After all, for Apple users, Siri's poor performance in intelligence over the years should be obvious to all.
Image source: hipertextual
In addition, iOS 18 is expected to bring some new features in other areas based on AI technology.
According to Mark Gurman, in addition to a series of AI-related features, Apple will also bring optimizations to some native apps in iOS 18.
This includes photos, mail, notes, fitness apps, and more.
At the same time, the iPhone's home screen settings will also be changed in iOS 18, allowing users to freely place app icons that line the desktop instead of the original grid alignment.
Image source: 9to5mac
In short, combined with previous rumors, iOS 18 will bring a wave of comprehensive updates in terms of features, which is worth looking forward to.
That's all there has been to Apple's latest software developments.
Let's look forward to WWDC on June 11th.
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