Recently, QuestMobile, a third-party authoritative research organization, released the "2024 China Mobile Internet Spring Report".
In this report, the platform analyzes the major Internet platforms.
According to the data, there are three super apps with more than 850 million monthly active users, namely WeChat, Alipay, and Taobao.
Among them, WeChat ranked first in instant messaging, Taobao ranked first in integrated e-commerce, and Alipay ranked first in payment settlement.
In addition, in the Mini Program ecosystem, Alipay Mini Program achieved a year-on-year growth rate of 6.3% in the scale of monthly active users, ranking first, three times the growth rate of the industry's broader market.
(图源 QuestMobile)
I have to say that Alipay's performance is quite eye-catching.
When it comes to Alipay's applet, for many students, Huabei is one with a relatively high usage rate.
Just recently, Alipay has a new move.
Recently, Alipay Huabei launched a new feature - Spend Anywhere.
This new feature means that Huabei will no longer be limited to Alipay, but can be used in more places.
To put it simply, users can open an exclusive bank card in Huabei.
After the activation is successful, you can bind WeChat, JD.com, Douyin and other payment platforms to use the Huabei quota for cross-platform consumption.
(Source: IT House, the same below)
The service is currently jointly launched by Huabei and Bank of Nanjing, and users need to open a Nanjing bank card and bind the Huabei quota.
Here's how.
First of all, it should be noted that this feature is still in the testing stage and only supports some users.
Therefore, it is not available to all users at this time, and it will be gradually opened in the future.
Users who have been tested internally can open the Alipay App, enter the Huabei homepage to find "Flowers Everywhere", and click to open.
After the opening is successful, Bank of Nanjing will open an exclusive account for the user.
After that, users can choose to bind WeChat, JD.com, Douyin and other platforms and use them on these platforms.
Taking WeChat as an example, after binding, users can use WeChat Pay and select a Nanjing bank account to use the Huabei quota.
It is worth mentioning that the consumption that occurs on WeChat through this bank account still needs to be checked and repaid on Huabei.
It has to be said that the launch of this feature will greatly facilitate the experience of many WeChat and Alipay users.
In fact, this is not the first time Alipay has tried in this regard.
In November 2021, Huabei officially issued an announcement saying that Huabei had started brand isolation, and the original Huabei had become "Huabei丨Credit Purchase".
Among them, Huabei has become an exclusive brand of Ant Consumer Finance, which is provided by Ant Consumer Finance.
Credit purchase, on the other hand, is a consumer credit fully funded by banks and other financial institutions, and the two service providers are different.
Now, Bank of Nanjing has taken the lead in connecting Alipay, WeChat, Douyin and other platforms through Huabei.
I have to say that it is still very much in line with the needs of consumers.
It is expected that in the near future, more banks will follow suit and enrich the user experience.
Finally, it is worth mentioning that recently Alipay has also launched a new feature - smart assistant.
Unlike other AI products, Alipay's intelligent assistant is biased towards "service-oriented AI".
It is not a stand-alone application, but integrated with Alipay, which can provide users with more than 30 digital life services in scenarios such as travel, health, and government affairs.
For example, if we want to check the train ticket, we only need to click on the voice button next to it to say it, and the platform will help us quickly find the corresponding train ticket.
(Source: Alipay App)
For example, find a nearby gas station, a nearby hospital, a nearby restaurant, check the provident fund, and pay electricity and water bills.
Even after recommending a nearby hospital, it also provides a service of registration for medical treatment, and you can jump to the mini program to register directly after clicking on it.
All in all, this feature is simply too sweet.
The above are some of Alipay's recent developments, what do you think of these changes?
Let's talk in the comment area.
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