What impact will the advent of the AI era have on operators or operators? How should operators make a contingency strategy in the AI era?
01 A story
1. You suddenly appear at the crossroads of a city in 2045, a little bored and a little panicked.
2. There are two roads in front of you, one is called the road, and the other is still called the road.
3. Looking to the west, a convenient service center is on the side of the road, and through the floor-to-ceiling windows, I can see Bailai people comfortably spread in the waiting hall, talking and laughing, looking like today's non-work income subsidy is going to rise a little bit, and life can have more pastime.
4. Looking east, there are galleries, concert halls, poetry appreciation meetings, and philosophical workshops along the street. The crowds are constantly crowded, the spirit is high, and everyone looks like they are going to have a renaissance.
5. Looking north, a group of young people in the twilight are holding the "guy who eats", as if they are afraid that they will be snatched away if they put it down, and an AI robot is also next to him urging him to run in small steps, sometimes calm, sometimes crazy.
6. Looking south, the sun is too dazzling, so dazzling that the surrounding area is plunged into endless darkness.
7. My head was shocked, and you finally woke up.
8. You are an operation expert/specialist in the Internet industry, waking up, getting up, washing, eating breakfast, going out, and starting a new day.
02 A point of view
9. Embrace change and dare to change.
10. Now, AI is positively or negatively affecting the mental world of most of us in an artificial way.
11. In the near future, AI will help us live better in a harmonious identity.
12. In the future, which kind of life we live in our dreams depends on whether we "want to change, what changes we make, and whether we succeed in changing".
13. Dreams are fake, but anxiety is real.
14. In the past one month, a bombshell about the development and application scenarios of AI technology has been detonated at close range around us.
15. Although they have not been physically injured for the time being, most of the companions born in the late 20th and 21st centuries have suffered varying degrees of mental trauma.
16. According to a report by Goldman Sachs on March 29, 2023, white-collar workers sitting in offices are more likely to be hit by AI than blue-collar jobs, among which administrative staff, legal workers, engineers and other positions are more at risk.
17. What about operations? How to settle down in this profession, which has a large space for development but blurred boundaries, diversified abilities but may not be focused, and a position that integrates business cognition, business thinking, operational methodology, work methodology, and executive promotion skills?
18. To put it higher, the future is to be the entrepreneur and COO of a specific business.
19. To put it down, it is always a panacea that is working hard to solve the problem.
20. We must withdraw from the situation of scattered filling and covering the bottom line, and spend more energy on the cultivation of core competencies, so that we can use AI well in the near future and be prepared for another change in advance in the unknown future.
03 A logic
21. How to change? What to cultivate?
22. Operations and AI have a common positioning, which is to use existing resources (using existing data, information and models) to improve system efficiency (improve the efficiency of processing, analysis and judgment) and maximize ROI (find the optimal solution).
23. AI has the natural advantage of being able to process data and information, process models, simulate scenarios, and analyze judgments faster, more accurately, and more accurately than us.
24. However, AI cannot evaluate and judge human nature or conflicts caused by human nature through social communication, and make flexible strategy adjustments and communication coordination.
25. Therefore, operations should gradually be liberated from the areas that AI is good at, and devote themselves to focusing on areas that AI is not good at.
26. Whether it is the operation of ToB or ToC industry and different functions, from the perspective of operation logic, the work section can be divided into 7 categories: "business forecasting, target dismantling and planning, strategy formulation, resource coordination, project management, monitoring and analysis, and business optimization" (the logical links are similar, and the operation work content is quite different, and we will interpret it separately for different operations in the future).
27. Business forecasting, monitoring and analysis, business optimization, the underlying use of data, information, and models, we build a good foundation of logic and methodology, but we need to spend more energy to learn how to use AI, and even we can spend energy to learn how to better combine software and AI to carry out work.
28. "Goal dismantling and planning implementation", "strategy formulation", "resource coordination", and "project management", we need to learn how to use AI tools to improve the efficiency and quality of making judgments and decisions.
29. Regarding the classification and functional dismantling of operational work, we will write a separate article for interpretation later.
30. Thinking of this, is it suddenly a little touched?
31. In life and work, if you put aside human nature and the emotional, social communication and other factors brought about by it, many tangled problems are not a problem.
32. If you can't do it, if you can't do it, if you can't do it.
33. What is complicated is never the thing itself, but human nature.
34. Where there are people, there are rivers and lakes, where there are rivers and lakes, there are wind and waves, and where there are wind and waves, there are famous rights.
35. Where there is a name and power, human nature will be magnified, and the balance of reason and emotion will have to be deflected, how many degrees? No one can give a standard answer, and what can't give a standard answer is the foundation of every social person.
36. When AI has not yet arrived, it is imperative to adjust your sitting posture and mentality, and reorganize your career plan and growth plan, no later than later.
04 An idea
37. Based on the present, re-plan.
38. Back to operations, the human factor has a different degree of impact on each type of operation, let's look at sales operations.
39. Consumer data and customer data are the most indispensable in the information age and the Internet era, but where is the characteristic data and behavior data sold by the company? Is it accurate?
40. How to support the sales team to play the best production capacity and maximize ROI through limited resources?
41. How to understand the market, customers, products, and data while understanding sales?
42. At the moment of AI impact, as a sales operation, how should we see the situation clearly and re-plan?
This article was originally published by @朱佳斌Plus on Everyone is a Product Manager. Reproduction without the permission of the author is prohibited.
The title image is from Unsplash and is licensed under CC0.
The views in this article only represent the author's own, everyone is a product manager, and the platform only provides information storage space services.