As we all know, the current new energy vehicle industry is simply a meat grinder! Some of the depots of the wrenching gradually became a little delirious
The background of the birth of this meat grinder is that the current new energy industry is not only full of entrants; Of course, more importantly, when the car gradually moves towards the mode of smart phones, to build a car, everyone is integrating supply chain resources, except for money, there seems to be no threshold.
And there is no threshold, which means homogenization, and homogenization is continuous involution. More and more I find that today's smart cars are more and more like mobile phones
Regarding the experience, the mobile phone factory blows the system, and the automobile factory blows the intelligent driving; Regarding differentiation, the mobile phone factory blows the appearance, color matching, material, large memory, fast charging, hundreds of millions of pixels, etc., and the car factory blows the refrigerator color TV sofa......
What's more, in the car circle, whether it is Zhang San and Li Si, or a little-known minion, the press conference is like an iPhone is indispensable to a group of mobile phone factories in the machine circle, and Tesla is indispensable.
The rest is an endless army of trolls hacking each other, and through all kinds of outrageous remarks, the founders are turned into IPs, and the marketing team creates all kinds of focus traffic like marionettes.
And from time to time, the founders are close to each other, and then there is an opportunity offline, and they pretend to hook each other's shoulders, call each other brothers, and praise each other in business
Naturally, behind these phenomena, they all point to the same essence, that is, in today's new energy industry, most of the products have no real product power.
Therefore, we can only make up for it through various eye-catching ways, find up for traffic, and make up for differences other than homogeneity.
No, when the first-echelon car manufacturers were still racking their brains to copy the set of the machine circle, a car company that had almost no sound in the car circle was exposed by a large number of media to go off the beaten path and played a differentiated trick of slashing the butt with a knife.
Its founder advertised his car in public, saying that driving our car would help his health! And it's very amazing, I often take lunch breaks in the car, and my high blood pressure has returned to normal without taking medicine.
His exact words are as follows: "I tell you irrefutable evidence that I have restored my high blood pressure of more than 186/130 to normal without taking a single pill......
Of course, it can not only cure high blood pressure, but also cure respiratory infections, diarrhea, and even improve immunity
The background to these effects is that the founder insisted on taking a nap in his car.
After reading it, Xiao Chai actually has a medicinal effect during the lunch break in this car? What material is this made of? Besides, the things you eat generally can't advertise the efficacy, but this car can advertise the efficacy? How dare he......
You think that's the end of it? Related to this, lying in this car can also maintain health: such as helping sub-health, sleep, and achieving a 100-year-old life......
You think that's the end of it? There is something more powerful than curing diseases, and the founder also publicly said last year that he would extend his age by 30 years after using their car.
According to media reports, the founder's exact words at the time were: "The average life expectancy of an entrepreneur will be shortened by 10 years, but it will be 30 years longer after using our car."
"This technology in our car has easily broken through the limits of human lifespan without even reaching the cellular level."
Xiaochai is a good guy directly, breaking through the limit of human lifespan, such a serious biological and medical topic, it was broken through by a car company, which will inevitably become the peak of human civilization in the 21st century
Seeing this, the first thing that came to mind of Xiao Chai, who claimed to be more rational, was that this was no better than the Pang youth who turned water into hydrogen and fooled the world for 25 years (21 affiliated companies of the water hydrogen car went bankrupt, what did Pang Qingqing rely on to fool the world for 25 years?). Cow?
Taking a nap in the car can actually cure high blood pressure, so if this set of techniques is used in the office and bedroom, wouldn't it be appropriate to close the relevant departments of the hospital, and then award him a Nobel Prize by the way?
Of course, what kind of cars are we selling! Selling patents can snatch all the profits of the entire hypertension market, isn't it a fortune?
Xiaochai checked it casually, and some data show that only in China, only in the market of high blood pressure medications, it is expected that by 2026, the market size will grow to 154.701 billion yuan
If you count the world, what a huge market it is! Besides, in addition to high blood pressure, there are respiratory diseases, diarrhea and diarrhea, and even a larger health market
It's hard and tiring to build a car, and it's been rolled into a cake, what is there to do, you see those new forces, who have built cars for so many years, and now it's still the norm to sell one and lose one.
With such good technology and resources, how did this company limit its imagination to one car? Do you want to ask Xiaochai to be a vice president, to subvert the medical market, and conquer the world!
And the person who made the shocking remarks was none other than Huang Hongsheng, the king of color TVs; The car with this amazing effect is Skyworth Automobile
Then again, how old has Skyworth Motors been? Xiaochai is in today's car circle news,I really haven't seen much news about it,I vaguely remember,It's not been a few years since Skyworth announced the car!
So I went to check on the Internet, and according to news reports, Huang Hongsheng, the founder of Skyworth Group, started his car-making journey in 2021 with the bold ambition of "If you don't do it well, you won't be guaranteed to do it, but if you don't do it, you will definitely die".
However, this is not the first time Huang Hongsheng has made a car, as early as 2010, Huang Hongsheng established Kaiwo Automobile in Nanjing, but on the official website, from 2011 to 2017, there seems to be no progress.
In 2017, Kaiwo Automobile obtained the qualification for passenger car production, and established TiMi Automobile in 2019, and released the first SUV TiMi ET5, but it was eventually discontinued due to poor model sales.
On March 26, 2021, Kaiwo Automobile and Skyworth Group signed a relevant trademark transfer agreement, so Skyworth Automobile became a smart car brand under Kaiwo Automobile, and Skyworth Automobile EV6 was also launched at the end of July 2021
So Huang Hongsheng's so-called insistence on "health" in Skyworth cars for ten years, which car he is sitting in, may only know him
However, after the start of the second car manufacturing, Huang Hongsheng made a "military order", by 2025, Skyworth Automobile's annual sales target is 250,000 units, and in 2030, sales will reach 1 million units, of which 500,000 units will be achieved in overseas markets.
However, until 2025, there is still one year to go, but public data shows that Skyworth Automobile delivered a total of 22,891 new cars in the first 11 months of 2023, and to achieve the goal of 250,000 units, it is obviously not an ordinary small pressure
In addition to sales, and intuitively from the perspective of volume, among the new forces, Skyworth Automobile does not seem to have much presence, such as the intuitive comparison of the WeChat index
In the context of such an involution today, it is obvious that Skyworth Automobile needs traffic and attention too much, so what is true or false similar to Huang Hongsheng's remarks that have been widely reported by the media?
Skyworth Automobile official also responded, citing Nandu report, yesterday, the person in charge of Skyworth Automobile brand said that the relevant content was taken out of context.
"The boss (Huang Hongsheng) is not saying that the car has special functions. The boss does take a lunch break in the car all year round, and he doesn't have time to go to the hospital many times, but later during the physical examination, it was found that these lesions were eliminated, so this phenomenon is attributed to the good habit of taking a lunch break every day."
However, this response is somewhat sophistry.
Xiao Chai checked it and found that there was no medicine, high blood pressure during a lunch break in the car, diarrhea, respiratory tract, etc., as well as health functions, there are currently a large number of original videos on the Internet, listening to it, it is not talking about lunch break, but more or less it is associated with Skyworth Automobile. Diesels can be identified by searching for them.
For example, in an original video, Huang Hongsheng said: If you have sub-health, poor sleep, and excessive fatigue, you can try Skyworth Auto to bring you a healthy body and achieve a 100-year-old life
For example, there are similar content in the video screenshots posted by Huang Hongsheng's personal account quoted by the media:
This seems to be at odds with the response of the head of its brand.
There is no remark about the 30-year life extension, and the person in charge of the Skyworth brand said that it was taken out of context by the media, and this kind of remark could not come from him.
However, some media reports show that Huang Hongsheng is suspected of saying something similar at the time, "The average life expectancy of entrepreneurs should be shortened by 10 years, and after using Skyworth cars, the age will be extended by 30 years, so that every car owner can achieve a basic 100-year-old life......
There are also similar words in some promotional images: "Let every car owner realize the basic 100-year-old life".
That is, at present, this series of remarks, combined with the response of Skyworth-related people, has become a new topic of controversy, and this controversy may never give a conclusion about what is the truth
It's just that the current automotive industry is indeed a bit of a miasma, and Huang Hongsheng's remarks and controversy may just be a microcosm.
Almost all car companies are racking their brains to get traffic, and all kinds of far-leading and exaggerated propaganda are flooding the entire automotive industry. Even a large number of car companies have excessively interfered with consumers' independent choice by purchasing various car review content and false evaluations
But this is by no means a healthy market, and it is not what consumers want to see.
Naturally, for the new energy industry, the flow-oriented model will also become a stumbling block to the healthy development of the industry.
A truly healthy market requires car companies to jointly promote industrial progress, but the only solution is to continuously improve product strength and break the limits of the industry
Shigowski ©️
Author|小柴肆号
Edited by Tan Song