The identity of Jingdong laundry "volume king" can't be hidden! There is a hidden story behind tens of millions of payouts
Jingdong Laundry recently had to pay tens of millions of yuan out of pocket due to a major accident, and this "generous" operation undoubtedly made it win the reputation of "volume king" in the industry. But things are far more simple than the surface, and there is a deep intention behind JD Laundry.
The fire broke out suddenly, and the JD laundry factory fell into a mess. In the early morning of March 17, a fire broke out at a central cleaning and care factory of JD Laundry in Beijing, and although the fire was quickly brought under control, the clothes were damaged or contaminated to varying degrees.
In the face of this major accident, JD Laundry Time launched an emergency plan to conduct a comprehensive investigation of the affected users' clothes. According to industry regulations, for clothes with proof of purchase, JD will pay the full amount of non-depreciation at the original price; For those who do not have a certificate, they will be compensated at a maximum of 40 times the washing fee.
This compensation standard is much higher than the industry practice, and has won unanimous praise from consumers. Why is Jingdong Laundry so "generous", and what is the reason behind it?
Jingdong Laundry has long been determined to establish the ultimate service image in the laundry industry. As a key life service brand under JD.com, JD Laundry has been increasing investment and continuously upgrading service quality over the years.
At present, Jingdong Laundry has built more than 200 self-operated central cleaning and care factories in seven regions across the country, equipped with high-standard intelligent equipment, 16 fine processes and 3,500 professional technicians to ensure the quality of service in the whole process of clothing. JD Laundry also relies on the advantages of JD Logistics to launch value-added services such as one-click ordering, remote pick-up and delivery, and one-hour door-to-door visit to improve the user experience.
This major compensation is just a microcosm of JD's laundry service upgrade. After the accident, JD Laundry quickly launched the "loss compensation" upgrade plan, becoming the first laundry brand in the industry to pay no depreciation for loss compensation, further improving the protection of user rights and interests.
Jingdong laundry service upgrade "killer feature", with strength to win the favor of consumers
Why does JD Laundry attach so much importance to service upgrades? There are deep business considerations to this. As an important member of the life service track, JD Laundry needs to stand out from its peers and win the favor of consumers.
In recent years, the laundry industry has become increasingly competitive. With the continuous improvement of people's living standards, the requirements for laundry services are getting higher and higher. The simple washing that used to be far from meeting the needs of consumers, and laundry companies must work service quality, timeliness, convenience and other aspects.
In this competition, Jingdong Laundry took the lead in seizing the commanding heights of the market by virtue of the strong resource advantages of Jingdong Group. Relying on JD Logistics, JD Laundry can provide users with value-added services such as one-click ordering, remote pick-up and delivery, and one-hour door-to-door visit, which greatly improves the convenience of service.
Jingdong Laundry is also innovating and upgrading the process. At present, Jingdong Laundry has built more than 200 self-operated central cleaning and care factories in seven regions across the country, equipped with high-standard intelligent equipment, 16 fine processes and 3,500 professional technicians to ensure the quality of service in the whole process of clothing.
Jingdong Laundry has won a high reputation among its peers by virtue of its excellent service quality and high-quality user experience. This accident has made JD Laundry's service commitment a powerful interpretation.
In the face of major accidents, JD Laundry Time launched an emergency plan, conducted a comprehensive investigation of the affected users' clothes, and paid compensation according to standards far higher than industry practices, which won unanimous praise from consumers.
Jingdong Laundry did not stop there, but took advantage of the victory to pursue and quickly launched the "loss compensation" upgrade plan, becoming the first laundry brand in the industry to pay no depreciation for loss compensation, further improving the protection of user rights and interests.
With high-quality service and great attention to the rights and interests of users, JD Laundry will surely win a larger market share in the laundry industry and consolidate its position as the "volume king". For consumers, it also means that they can enjoy better and more secure laundry services.
Where is the upgrade of JD's laundry service? The "volume king" concept of the industry giant is worth learning from
Through this major accident and a series of subsequent measures, JD Laundry can be said to have vividly demonstrated its "volume king" concept. For the entire laundry industry, JD Laundry's approach has undoubtedly set a new service benchmark.
As an important participant in the life service track, the laundry industry is related to the cleaning of hundreds of millions of families. The quality of laundry services directly affects people's quality of life. Laundry companies must always put service quality in the first place and constantly innovate and upgrade.
And JD Laundry has captured this point. By increasing investment and continuously optimizing the technological process, JD Laundry has established more than 200 self-operated central cleaning and care factories in seven regions across the country, equipped with high-standard intelligent equipment, 16 fine processes and 3,500 professional technicians to ensure the quality of service in the whole process of clothing.
JD Laundry also relies on the advantages of JD Logistics to provide users with value-added services such as one-click ordering, remote pick-up and delivery, and one-hour door-to-door visit, which has raised convenience to a new height. JD Laundry has won the favor of consumers by continuously upgrading its service quality and user experience.
What really makes JD Laundry win the reputation of "King of Volumes" is its great importance to the rights and interests of users. In the face of major accidents, JD Laundry not only paid compensation according to standards much higher than industry practices, but also quickly launched the "loss compensation" upgrade plan, becoming the first laundry brand in the industry to pay no depreciation for loss compensation.
This kind of unsparing protection of user rights and interests is the best interpretation of the concept of Jingdong laundry's "volume king". Many peers still have a lot of room for improvement in this area. If we can put service quality and user rights and interests in the first place like JD Laundry, the laundry industry will usher in new development opportunities.
A series of measures triggered by the accident of Jingdong Laundry not only demonstrated its service concept of "volume king", but also set a new benchmark for the entire laundry industry. It is believed that in the near future, more laundry companies will follow the practice of JD Laundry, win the favor of consumers through service upgrades, and promote the development of the industry in the direction of higher quality.