When we first joined the work, as long as there was a Changhong color TV at home, it was a kind of glory and a manifestation of interpersonal relationships. At the beginning, Changhong color TV was supplied as planned, and in the county, it needed the signature of the leaders of the hardware company to buy. It just so happened that I was working in the office of the county party committee at the time, and I asked the director of the commercial bureau to help, and finally bought a Changhong color TV, decades have passed, and now this color TV is still in my old house, which is also an antique.
In the 90s, we have been listening to the story of Changhong slowly growing up, Changhong, Ni Runfeng's name, not only resounding throughout Sichuan, well-known throughout the country, even the world's top 500 bigwigs are secretly surprised. After all, Changhong's popularity at that time was too high and too good.
Founded in 1958, Changhong is China's largest color TV production base and has entered the ranks of the world's top 500 brands. Changhong in the "First Five-Year Plan" is an important base for the production of airborne radar, one of the 165 national key construction projects in the early days of the founding of the People's Republic of China, one of the country's six technological innovation pilot enterprises, is currently the only production plant of China's new generation of fighter "J-10" power battery.
The main household appliances are color TVs (including LCD TVs, plasma TVs and other smart 3D TVs), projectors (DLP technology), air conditioners (household air conditioners, central air conditioners), refrigerators, washing machines, digital, communications (mobile phones), batteries (military, civil), small household appliances (electric fans, heaters, kitchens and bathrooms, rice cookers, induction cookers, solar water heaters), etc.
Today's Changhong is still the same Changhong, but Changhong's name seems to have disappeared from the market, no longer as brilliant as before, and everything has become quiet. Changhong, who has always been high-profile, the boss of the home appliance industry in the past, why did it become so toned, and what kind of experience and lessons are reflected behind the low-key? That's the main topic we're going to explore today.
The history of the rise and fall of Changhong Electric is a microcosm of China's home appliance industry, and its ups and downs and brilliant achievements have provided valuable experience and inspiration for other home appliance companies.
In the context of reform and opening up, Changhong Electric has keenly seized the market opportunity and rapidly transformed into a home appliance manufacturer. When the color TV industry was just starting,Changhong with its keen market insight and forward-looking strategic vision,Take the lead in launching a price war strategy,Quickly occupied the market through high-quality and low-cost products。 This move not only makes Changhong stand out in the color TV market, but also sets a benchmark for the entire home appliance industry.
However, with the intensification of market competition and the continuous progress of technology, Changhong Electric is also facing more and more challenges. Especially in the rise of liquid crystal display technology and the decline of plasma technology, Changhong Electric failed to adjust its strategy in time, resulting in its gradual loss of advantages in market competition. Changhong has also suffered setbacks in its internationalization strategy, and the failure of cooperation with Ericsson has caused Changhong to suffer heavy losses, and its internationalization path has become more tortuous.
The history of the rise and fall of Changhong Electric tells us that the home appliance industry must continue to innovate and progress in order to be invincible in the market competition. First of all, enterprises must have keen market insight and forward-looking strategic vision, and be able to seize market opportunities and adjust strategies in a timely manner; Secondly, enterprises should pay attention to technology research and development and innovation, constantly introduce new products in line with market demand, strengthen brand building and marketing promotion, and enhance brand awareness and reputation.
The rise and fall of Changhong Electric also tells us that enterprises should pay attention to risk control and financial management in the development process. Changhong's failure in the internationalization strategy is a profound lesson. When expanding overseas markets, enterprises should fully understand the local market environment and cultural background, carefully select partners, and strengthen risk management. At the same time, enterprises should also pay attention to financial management to ensure the safety and stability of funds.
The history of the rise and fall of Changhong Electric is not entirely negative. Although it has suffered setbacks in the market competition, the experience and lessons it has accumulated have also provided valuable reference for other home appliance companies. Nowadays, more and more home appliance companies have begun to pay attention to technology research and development and innovation, strengthen brand building and marketing promotion, and have carried out a lot of active and effective explorations on the road of internationalization. These efforts will not only help to enhance the competitiveness of enterprises, but also help promote the progress and development of the entire home appliance industry.
The development of the home appliance industry is a long-term process that requires continuous investment and efforts from enterprises. In the future development, we expect more home appliance companies to seize market opportunities, continue to innovate and progress, and make greater contributions to the prosperity and development of China's home appliance industry.
To sum up, the history of the rise and fall of Changhong Electric is a microcosm of China's home appliance industry, which provides us with valuable experience and inspiration. In the future development, home appliance enterprises should continue to innovate and progress, pay attention to risk control and financial management, and strengthen brand building and marketing promotion. Only in this way can we be invincible in the fierce market competition and achieve sustainable and steady development.