In the fast-paced modern society, trains, as an important means of transportation for long-distance travel, carry the dreams and expectations of countless people. Recently, however, there has been a puzzling phenomenon: there are thousands of passengers on a train, but not even a dozen boxed lunches can be sold. What is the reason for this?
1. Train catering: the dual challenges of quality and taste
The boxed lunch on the train has always been criticized by passengers. Many passengers reported that the lunch boxes on the train did not taste good, and the freshness of the ingredients was also worrying. On long journeys, passengers crave a delicious and tasty meal to relieve the fatigue of the journey. However, the reality is that it is often difficult for a boxed lunch on the train to meet this requirement. In addition, the relatively high prices of food and beverages on the train also discourage many passengers.
2. The popularization of bring-your-own-food: an alternative to train catering
With the improvement of people's living standards, more and more passengers will choose to bring their own food when traveling. Whether it's snacks, fruits, or instant food products such as instant noodles, they can meet the basic needs of passengers during their journey. Compared with boxed lunches on the train, bringing your own food is not only more affordable, but also has a better taste and quality. As a result, many passengers prefer to bring their own food than buy a boxed lunch on the train.
3. The rise of takeaway platforms: the competitive pressure of train catering
In recent years, the rapid development of food delivery platforms has brought unprecedented competitive pressure to train catering. Passengers can also order takeout on their mobile phones on the train, and the choice is wide and the prices are relatively affordable. In contrast, the boxed lunches on the train are uncompetitive. Many passengers would rather spend some time and effort ordering takeout than buy a boxed lunch on the train.
4. Dining environment on the train: affects passengers' willingness to buy
The dining environment on the train is also an important factor influencing passengers to buy boxed lunches. The limited space in the train carriage often requires crowding together when eating, which not only affects the dining experience of passengers, but also makes many passengers lose interest in buying boxed lunches. In addition, the hygienic conditions on the train may also cause passengers to be apprehensive about boxed lunches.
5. Suggestions for solving the dilemma of train catering
Faced with the dilemma of train catering, we put forward the following suggestions:
1. **Improve the quality and taste of catering**: The train catering department should strengthen the control of ingredients to ensure the freshness and quality of ingredients. At the same time, chefs should also strive to improve their cooking skills to make their bento more delicious.
2. **Reasonable pricing**: The train catering department should set reasonable prices according to market conditions and passengers' spending power. Avoid discouraging passengers from exorbitant prices and ensure that revenues can continue to operate as normal.
3. **Improve the dining environment**: Train companies can consider retrofitting the carriages to increase the space and comfort of the dining area. At the same time, the hygiene and cleaning work in the carriage will be strengthened to make passengers feel more at ease when eating.
4. **Innovative Catering Forms**: The train catering department can try to introduce more kinds of meals to meet the taste needs of different passengers. At the same time, you can also consider introducing special snacks or local delicacies to attract the attention of passengers.
The dilemma of selling lunch boxes on trains will not be solved overnight. This requires the joint efforts of the train's catering department, the train company and the passengers at large. It is believed that the sales of boxed lunches on the train will improve through measures such as improving the quality of catering, reasonable pricing, improving the dining environment and innovating catering formats. At the same time, we also hope that the majority of passengers can give more understanding and support to the train catering, and jointly create a warm and comfortable travel environment.
In this fast-paced era, the train, as a link between cities, carries the dreams and expectations of countless people. Let's work together to make food and drink on trains more delicious, affordable, and comfortable, making the journey more enjoyable for passengers.