- Chief Business Intelligence
- Chief Business Intelligence
Introduction: It's not that Hong Kong can't afford to stay, but Shenzhen is more cost-effective.
"Hong Kong people have their own 'Spring Festival'."
This sentence is the most appropriate way to describe the upsurge of Hong Kong people "going north".
If someone says that Shenzhen is a "tourist desert" and a "food desert", Hong Kong people are probably the first to stand up and disagree.
Hong Kong people have a deep love for Shenzhen
How much do Hong Kong people love Shenzhen? Maybe even Shenzhen local is ashamed of itself.
On Hong Kong's social platform, a Hong Kong netizen shared that the steamed bun he bought at Walmart in Shenzhen was moldy, and he laughed at himself for being lucky enough to buy a lottery ticket.
After the post was sent, many Hong Kong people commented under the post, but no one scolded them, all of them "saved respect" for Walmart supermarket.
One of the highest likes and comments is: The weather is so hot, even if you buy it in the afternoon, it will spoil when you return to Hong Kong in a few hours, and it should have nothing to do with other supermarkets.
And some Hong Kong people said that it will be moldy, which proves that there are no preservatives in freshness, and praise.
Anyway, looking through the comment area, no one is scolding, and the vast majority of Hong Kong people recognize and praise the quality of Shenzhen.
Who would have thought that Wal-Mart still has this kind of treatment in the hearts of Hong Kong people, and only Fat Dong is the only supermarket in the mainland that has such treatment.
Not only that, but the things that mainlanders complain about or look down on have been praised by Hong Kong people.
For example, a Hong Kong company president shared his experience of "going north", he said that he drank Luckin coffee for the first time and was shocked by the price of 11.1 yuan.
Mainland netizens: I'm sorry, we only drink 9.9 yuan.
Even the high-speed rail bento that we complained about, he even said "super delicious"!
And a boxed lunch of 40 yuan is "such a big bowl of rice, not expensive, very cheap" for him.
Even with the expression of discovering a new continent, the kind that walks with the wind.
Our takeaway cabinet is designed to improve the efficiency of food delivery for delivery staff, but it is obviously redundant for mainland consumers, after all, we order takeaway because we want the takeaway staff to deliver it directly to the doorstep.
However, this is a "very powerful design" for Hong Kong people, and they are reluctant to leave the mainland.
Netizens hit the nail on the head to comment on these Hong Kong people: they are rich but have never seen the clear appearance of the world.
When interviewed by a media reporter about why he wanted to "go north" to consume, Hong Kong citizens said: Buying is comfortable and happy, and the politeness and service are far worse (compared with Shenzhen).
It has to be said that since the reopening of the two ports, Hong Kong people have been deeply fascinated by the city of Shenzhen.
In Hong Kong's Joint Bookstore, the first best-selling book is the book "Shenzhen Travel Guide".
Even Hong Kong people have played with the mainland's advanced skills - Xiaohongshu grass notes: follow Hong Kong people to play in Shenzhen.
Even the temperature of the air conditioner in the mall can be felt thoroughly
Hong Kong people have checked in every inch of Shenzhen, shopping, nail art, massage and dental...... Maybe the natives of Shenzhen are here, and none of these Hong Kong people can play and eat.
This city that "only engages in money" has been "headed" by Hong Kong people to a paradise for eating, drinking and having fun.
Who would have thought that Hong Kong, once known as a "shopping paradise", attracted many mainland tourists, but now the crowds of people in both places are flowing in reverse.
Revitalize the old shopping malls that "hang by a thread".
Since the resumption of normal customs clearance in July last year, Hong Kong people have become popular to visit Shenzhen on weekends, which has been a hot spot since 2023.
According to the Hong Kong government's immigration data, there will be 53.34 million Hong Kong people "going north" in 2023.
On March 29 this year, the mainland's Ching Ming Festival holiday was superimposed on the Hong Kong Easter holiday, and the number of inbound and outbound passengers at the Shenzhen land port reached 882,000 on that day, setting a record for the highest number since the full resumption of customs clearance at the Shenzhen port.
During the May Day holiday just past, a total of 195,000 Hong Kong residents left the country on May 1, a year-on-year increase of 56%, of which about 87% of the relevant residents entered the mainland through various ports.
As the first stop for Hong Kong people to go north, Shenzhen, Hong Kong people crowd in shopping malls near the port on weekends.
In the past, it was mainlanders who went to Hong Kong's duty-free shops in large numbers to shop, but now, it is Hong Kong people who go to the mainland's shopping malls for vacation: eating, shopping, and enjoying services.
Source: Yahoo News
It is no exaggeration to say that there are even some half-dead shopping malls in Shenzhen that have been saved by Hong Kong people, and wave after wave of Hong Kong people who have "gone north" have given these "dying" shopping malls a "breath of relief".
The "Queen's Plaza", which once hung by a thread, has rejuvenated itself with the arrival of a large number of Hong Kong people, and it is full of people every weekend.
You must know that in 2021, Huangting International owed a loan of 2.75 billion yuan and could not pay it back, and was sued by CITIC Trust and applied for the seizure of the real estate "Huangting Plaza" under its name.
Due to the deep debt turmoil, in desperation, Wongtee International could only "put up for auction and transfer" Dock Plaza, showing a precarious state.
Unexpectedly, the turning point came.
According to the 21st Century Business Herald, after the full resumption of customs clearance between Shenzhen and Hong Kong, Hong Kong tourists accounted for almost 45% of the total traffic of the shopping mall, and this "pouring wealth" also made the traffic of Huangting Plaza about 35% more than that in 2019, and even once praised Huangting Plaza to the position of "Top 1 Popular Shopping Mall in Futian".
No matter which floor it is, it is crowded with Hong Kong people.
Especially the bubble tea shops and restaurants are even more exaggerated, any restaurant and bubble tea shop number is 100+ starts, and there is almost no place to scan the code to order.
No one in Shenzhen has any footing, and the restaurant owner has a crooked smile.
However, some netizens broke the secret of being rescued by Hong Kong people in Huangting Square - Hema in one word.
In an interview, the general manager of Hema Shenzhen said that in the second half of last year, the Hema store in Huangting Plaza set a record of selling 500 boxes of peaches per day.
Hairy crabs are also quite exaggerated, in the fresh area of Hema in the season, the hairy crabs in the season are surrounded by Hong Kong people, from time to time out of the "beautiful" Hong Kong-style Cantonese, it is reported that the Hema shop in Huangting Plaza in the second half of last year, hairy crabs sold 3,000 per day.
After all, seeing the price comparison between Hong Kong and Hema in the current season, the mainland hairy crabs are simply a complete victory, and there is really no need to hesitate for a second.
"Pingliangzheng" can be said to be one of the most important reasons why many Hong Kong people come to the mainland, after all, Hong Kong makes money and Shenzhen flowers are really fragrant.
Some Hong Kong media interviewed tourists who came to the mainland to play, and this Hong Kong man bluntly said: (Hong Kong) I can't afford to eat.
The price of a taxi starts at 30 yuan, a boiled cabbage heart costs 128 yuan, and even the wonton of Shaxian snacks costs 30 yuan in Hong Kong, and high income is accompanied by high consumption.
In contrast, Shenzhen, on the other hand, is much more "close to the people".
The price of a cup of milk tea is more than 10 yuan, a bowl of mixed noodles or soup powder is 15 yuan, and a few dozen yuan can buy a large bag of bread and pastries, and Mixue Bingcheng can let you eat 3 yuan a piece of ice cream.
I have to say that this time Huangting Square was able to turn the tables against the wind, there was an element of luck, but it was also inseparable from the self-help of Huangting Square.
After all, the food brands settled in Huangting Plaza have always been very good, and it has always put the format of "food" in an important position, and a large number of Hong Kong people have settled in popular restaurants, such as Beijing Flavor Zhang, Yunshan Ji, Royal Cow Ji, etc.
Moreover, through brand adjustment and upgrading, optimization of marketing activities, etc., the vitality of the shopping mall was rejuvenated, and this wave of "northbound" traffic dividends was seized, which perfectly interpreted the "willow dark and bright village".
Some people rejoice, others are sad
It's just that after Hong Kong people "go north" to spend on weekends, and mainlanders gradually "disenchant" Hong Kong, Hong Kong businesses may not be able to laugh.
In the past, mainlanders went to duty-free shops because it was cheap, but now Hong Kong people come to the mainland for the same reason.
On May 6, Eddie Yue, Chief Executive of the Hong Kong Monetary Authority, said at a meeting of the Legislative Council Panel on Financial Affairs that the number of visitors to Hong Kong in the first four months of 2024 will be 14 million, but it is only more than 6% of the pre-epidemic level, and there are still challenges in Hong Kong's retail and catering industries.
And it's not just Hong Kong's local catering that has suffered, mainland food and beverage brands have set up branches in Hong Kong, such as Lin Xiang Lemon, Tai Er Sauerkraut Fish, Honey Snow Ice City, Sita Old Lady Barbecue and Nong Kee, which have further encroached on Hong Kong's food and beverage market.
Celebrity pastry brand Chef Bao and Shu Yi Yao Xiancao are also preparing to open a store in Hong Kong.
For a long time, Hong Kong's popular food culture has been based on Japanese, Korean, Western and Southeast Asian tastes, however, this has long been a taste fatigue for Hong Kong consumers.
The biggest feature of these mainland brands in Hong Kong is that they focus on regional cuisine, such as Hunan cuisine, Sichuan-Chongqing snacks, Northeast flavors, etc.
It can be said that it has brought a new taste experience to Hong Kong people, and it has gradually made them begin to accept spicy cuisines such as Sichuan.
In the past, when mainlanders went to Hong Kong, they would be more or less subjected to some scorns and discrimination, but now it is not what it used to be, but even so, we mainlanders have not shown hostility towards Hong Kong people in reality, but have shown the greatest tolerance.
As long as we are guests, we are still willing to show the greatest sincerity to receive.
After all, the blood ties between the compatriots on both sides of the strait are inseparable and inseparable, and we sincerely welcome every Hong Kong person who comes to the mainland.
"I am very positive about Hong Kong people going north. Looking at the YouTube pipe, I have indeed come to play more, I know more about the mainland, and many people's attitudes have also changed, unlike before. Some Hong Kong people in Shenzhen are tired of having fun and have already started to go to other cities. ”
I also hope that in the future, Hong Kong compatriots will have a greater sense of belonging in the mainland, shorten the distance between the two places, and enhance their relationship.
What do you think about the trend of "Hong Kong people going north"? Welcome to leave a message in the comment area to discuss and express your opinions or opinions, thank you.
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