Recently, Musk said in an all-staff email that TSL is about to cut 10% of its workforce worldwide. As soon as this news came out, it once again sparked a discussion about cost in the automotive circle. It is true that in the context of fierce price wars in the auto market and high R&D costs, all car companies are striving to reduce costs and increase efficiency in order to enhance their competitiveness. The industry believes that TSL's layoffs may prepare for the next round of price wars.
It is undeniable that in the era of stock competition in the automobile market, price war may be the most effective marketing method. At present, major car companies are taking advantage of the launch of new models to play a strategy of reducing prices and increasing configurations to further enhance the value of products. Among them, Dongfeng Peugeot launched the new 408 model, in the car market competition environment is particularly fierce, how to maintain a sense of high value of the new 408 model?
Continuous polishing of product strength is the key
In the A+ class car market, Dongfeng Peugeot's new 408 has become the king of 100,000-class family sedan rolls with its unique cost-effective advantage. Recently, Dongfeng Peugeot has specially launched the new 408 model. The new car comes with 60 mainstream configurations as standard, and is positioned as a "French hexagonal warrior" with a full-dimensional upgrade of value. Next, let's take a look at whether this product is enough to play in the A+ class car market.
From the consumer's point of view, the key areas of focus for the purchase of sedan car products are nothing more than three major areas: design, space and control. We might as well start from these three aspects to analyze the product competitiveness of the new 408 models.
First of all, in terms of design, the new 408 model inherits Peugeot's unique lion soul aesthetic design concept, with fangs LED daytime running lights, lion eye LED headlights, and lion claw LED taillights, showing the grand brand characteristics. At the same time, its front face adopts a star-moving dot matrix grille design, with a striking shield-shaped lion logo, coupled with a smooth body, which highlights a certain sense of fashion and refinement, and the appearance is more prominent in the A+ class family car.
Secondly, in terms of space, the new 408 model has also achieved a class-leading position. Its body size is 4750×1820×1488 mm, with a wheelbase of 2730mm.
At the same time, the new 408 model is also equipped with the i-Cockpit, and the layered design of the center console divides the sight area and the control area in two, making it more convenient for the driver to drive calmly. In addition, the addition of a 12-inch LCD instrument cluster and a 10-inch intelligent high-definition touch screen makes the car fully display the sense of science and technology, and up to 110 NVH mute treatments improve the quietness of the entire cockpit to a higher level, further ensuring the user's sense of quality of driving.
After ZUI, let's talk about power and handling. The new 408 model is equipped with a fourth-generation 360THP all-aluminum twin-scroll turbocharged engine + Aisin 6AT third-generation automatic manual transmission, with a maximum engine power of 127kW and a maximum torque of 255Nm. At the launch live press conference, the new 408 model staged a unique "flying life" at a speed of 221km/h, which shows its excellent performance. Previously, the media measured its 0-100km/h acceleration in 8.2 seconds, and the 100-0km/h braking distance of 36.9 meters, which is undoubtedly in the leading position in the same class of acceleration and braking performance, and further verifies its excellent handling.
The price is down-to-earth and the service is more comprehensive
In addition to the product power is outstanding enough, the new 408 model not only enters the market with a starting price of 109,700 yuan, but also provides six luxury benefits, such as a limited time to enjoy a cash discount of 13,000 yuan, a down payment of 2 percent, and a discount of up to 10,000 yuan, etc., with real discounts, the price of the A+ joint venture sedan car has been beaten down again, and the value of the product has been enhanced again.
It is worth mentioning that Dongfeng Peugeot not only rolls price and value, but also rolls service. Last year, SHENLONG Automobile upgraded the "Five Hearts Guardian Action 2.0", launched a number of service policies such as "Lifetime Warranty for Original Spare Parts", "Lifetime Free Rescue" and "Free Door-to-door Pick-up and Delivery", and this year will also launch the "Five Hearts Guardian Experience Officer" program.
It is understood that the five heart guardian experience officers are all from the owners of SHENLONG Automobile, who inspect the quality of SHENLONG Auto service from the perspective of customers, and put forward service improvement opinions and suggestions to promote the continuous upgrading and iteration of SHENLONG Automobile's "Five Hearts Guardian Action".
Write on the back
At present, the automobile market has entered a new round of competition cycle, and major car companies are rolling up prices and configurations, but the core competitiveness still has to return to the product itself. Dongfeng Peugeot is well versed in this way of operation, and will bring the new 408 model with 60 mainstream configurations as standard for all series, and push it to the peak of the quality of the joint venture A+ class family car, and at the same time use more competitive prices and all-round services to cover more users, and strengthen its high value positioning in the hearts of consumers. Therefore, for users who are interested in buying A+ class sedan products, the new 408 is your best value choice.