During this year's "May Day" holiday, the national tourism market continues to be hot, and in addition to high-speed rail and airplanes, self-driving has also become one of the important ways to travel. Public data shows that the traffic volume in the expressway area in many places during the holiday hit a record high. At the same time, the Yangtze River Delta high-speed service area also unexpectedly "went out of the circle", and some netizens sighed: "The Jiangsu, Zhejiang and Shanghai service area has become a 5A-level theme park!" ”
"After passing through the 'Internet celebrity' Yangcheng Lake service area, there are a variety of commodities and indoor landscapes." Mr. Wu, a citizen, told reporters, "This is a high-speed service area, and it is clearly an 'indoor Jiangnan water town'." The reporter interviewed and found that many stereotypical high-speed service areas that are "only for car refueling and passenger drivers resting" have now become a "must-check point" during the journey.
Dianping data shows that during this year's "May Day", the search volume related to "highway service area" on the platform increased by more than 50% month-on-month compared with the pre-holiday period, the number of new evaluations increased by nearly 200% month-on-month, and the number of related notes and strategies increased by more than 350%, and the total number of new evaluations of high-speed service areas in Zhejiang, Jiangsu, Shandong, and Hebei ranked among the top in the country.
▲ The scenery of "Jiangnan Water Town" in the Yangcheng Lake service area. (Source: Author of Dianping Notes)
The reporter browsed and found that in addition to the Yangcheng Lake service area "Jiangnan Water Town" mentioned by Mr. Wu, the high-speed service areas in the Yangtze River Delta are even more "tricky and open", so that tourists are "overwhelmed". Some Dianping users commented: "The people of the Yangtze River Delta have also made the service area look like a castle, an amusement park, and a Huipai courtyard, and outsiders are really confused after seeing it." ”
"Located in the Chaohu Lake service area in Anhui Province, there are small courtyards full of lake stones and Hui style charm both indoors and outdoors." The author of Dianping's note wrote, "It's like the ceiling in the service area. "In addition to the landscape that can highlight the Hui culture, the Chaohu Lake service area is even a good place to watch the sunset." The McDonald's in the service area is a single-family building, which is particularly beautiful at sunset, and is an excellent photo booth for Internet celebrities. Some netizens told reporters.
▲Huipai landscape and sunset landscape in Chaohu service area in Anhui Province. (Source: Dianping App)
The Internet celebrity "castle service area" is actually a Gaozuo service area located in Suining County, Jiangsu. "It's not just a simple resting point, it's more like a dream world out of a fairy tale book." "Cartoon characters can be seen everywhere, full of infinite color and imagination, so that every child can feel the wonderful experience of being in a fairy tale world." In the evaluation area of Dianping, many tourists who travel with babies said that the high-speed service area has become a "sacred place for walking babies".
The Sumaoshan service area in Changzhou was named the "free dinosaur park" on the highway by netizens. "The service area is themed with dinosaurs, which is suitable for children to play and feel the atmosphere of ancient times." Dianping netizen evaluation.
▲ The high-speed service areas in the Yangtze River Delta are "open-booked", so that tourists are "overwhelmed" (Source: Dianping App)
According to Dianping data, the number of new evaluations in the Yangtze River Delta high-speed service areas such as Jiaxing, Deqing, and Nanhu has increased by more than 300%, exceeding the market data, and the new evaluation volume of Yangcheng Lake service areas ranks first in the country. "Few people on the Internet will recommend it as a serious scenic spot, but the service area in Jiangsu and Zhejiang has really rolled over the '5A scenic spot', which is too shocking." Mr. Zhao, a Beijing citizen who took advantage of the "May Day" to travel to the Yangtze River Delta, said.
In addition, "food" is also a must for the Yangtze River Delta service area. According to the data, during the "May Day" period, the search volume of Dianping's "service area food" increased by more than 200% month-on-month, and "eating food in the service area" became a "expectation" for tourists during their journey. "I specially came to the service area to eat zongzi, and the peeled meat zongzi was extra fragrant while it was hot", "every time I went to Jiangsu and Zhejiang, I looked forward to eating the freshly peeled Jiaxing zongzi in the service area", "The zongzi in the service area were particularly delicious"..... In the evaluation area of many service areas in the Yangtze River Delta and their catering businesses, Jiaxing zongzi is called "a special food product in the service area" by Dianping netizens.
▲ On Dianping, the Yangtze River Delta service area has already become a "big era" of local food (Source: Dianping App)
Mutton noodles and sauce duck in Jiaxing service area, Suzhou-style soup noodles and xiaolongbao in Yangcheng Lake service area, glutinous chirp cake in Yuyao service area...... On content platforms such as Dianping, the Yangtze River Delta service area has long become a "big era" that not only has zongzi, but also brings together all kinds of local delicacies. Taking the Jiaxing service area as an example, the restaurants in the service area even have independent online stores, and local specialties such as Wenhu sauce duck, biting strong mutton noodles, and fried buns have been rated as recommended dishes by netizens. "Most of the service areas in Jiangsu and Zhejiang have chain restaurants such as Starbucks and KFC, and a cup of coffee with a hamburger will sweep away the exhaustion." In addition to traditional food, brand coffee shops, online celebrity tea shops, and fast food chain stores have been evaluated as "safe choices" by Dianping netizens.
According to the relevant person in charge of Dianping, with the holiday travel fever, the Yangtze River Delta high-speed service area unexpectedly "went out of the circle" and became a hot topic of discussion among young people. "Many users actively share their first-line experiences after traveling, and the evaluation areas and note-taking channels of the major high-speed service areas have been created into a 'service area observation record', making the platform one of the sources of this new trend." The person in charge said that this also allows the platform to continue to provide more users with a variety of ways to open high-speed service areas in the future with real and rich grass content.
Source: 908 New Media Urgent Pioneer Studio
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