On the afternoon of May 10, under the guidance of the Shanghai Municipal Commission of Commerce and the Hongkou District People's Government, the "Daily Trendy Food Festival" hosted by Foodaily Daily Food opened in the Sun Palace of Ruihong Tiandi.
The event kicked off
The "Daily Trendy Food Festival" is one of the key activities of the global new product launch season of this Hongkou "55 Shopping Festival".
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At the launching ceremony, Michelin-starred chef Enrico gave a superb cooking performance. Swedish ice cream brand LOHILO & REEAN's ICECREAM has prepared a variety of ice cream tastings and released an ice cream wish program. More than 20 themed booths at the scene also showcased trendy foods from all over the world, attracting many consumers to taste and taste.
Michelin-starred chef Enrico prepares Italian cuisine on site
According to reports, the "Daily Trendy Food Festival" consists of offline pop-up events and an ice cream shop plan at LOHILO & REEAN's ICECREAM during the summer vacation. Among them, the offline pop-up event will bring hundreds of trendy food products from hundreds of domestic and foreign brands to the first time, detonating a carnival of innovative food for consumers. LOHILO&REEAN'S ICECREAM IS A WISH PROGRAM THAT WILL INVITE 1,000 CHILDREN TO BECOME ICE CREAM SHOP MANAGERS FOR A DAY DURING THE SUMMER HOLIDAYS AND HELP THEM MAKE THEIR WISHES COME TRUE.
In recent years, Hongkou District has actively responded to the call of the Municipal Party Committee and the Municipal Government to promote consumption replenishment and potential release through strong policy measures and major festivals, accelerate the construction of the demonstration area for the first launch of new products in the world, and enhance the vitality of regional consumption. During the 2024 "Five-Year Shopping Festival", Hongkou District will continue to launch various new product launches, debuts, and exhibitions by holding the "Shanghai Wine Festival" and "Shanghai Tide Life Festival", so as to continuously enrich the regional economic and ecological chain.
Reporter: Yin Jianhua
Image: Event organizers
Source: Shanghai Hongkou