An interesting thing happened in the past two days, that is, the boss of Yonghui, one of the top three retail giants in China, personally went to Henan, just to invite Fat Dong to come out of the mountain and let them rectify the Yonghui supermarket across the country.
Yonghui Supermarket is not the first target of Fat Donglai's help. In June 2023, Fat Donglai decided to help the Jiangxi supermarket chain brand Jiabaile. In April 2024, Fat Donglai reached out to Hunan BBK Supermarket.
In particular, Fat Donglai's effect on backgammon is obvious. Before the adjustment, the average daily sales of BBK Changsha Meixi Lake store was about 150,000 yuan, and the average daily passenger flow was about 2,000 people, and on the first day of the "May Day" holiday, the store's sales were as high as 2.4 million, and the passenger flow reached a historical high of 17,700 people, which was nicknamed "the new 5A-level scenic spot" by Changsha netizens.
Obviously, Yonghui Supermarket also saw that Fat Donglai's assistance to the first two supermarket brands had achieved results, so it cooperated deeply with Fat Donglai.
I believe that many people don't realize that there is a law of making money behind this matter.
From 2001 to 2018, we were basically in a period of capital expansion, and the biggest feature of this period is that there are opportunities everywhere, and if you want to make money, you have to open branches everywhere to seize the market, which will make money very quickly. But in this period, everyone just wants to make money quickly, and there is a lack of service and quality.
Just like in the past, when we went out to travel, we were often ridiculed, and the tour group often pulled tourists to various stores to force consumption, and the amount was not small, this kind of play experience was actually very poor.
At that time, everyone thought that there was no problem, after all, the development of the whole world is an upward trend, and there are endless leeks in the market. However, in the past two years, the situation at home and abroad has changed abruptly, and it has become difficult to make money, so everyone is reluctant to spend money, so it has entered the era of stock game from the era of capital expansion.
In the era of stock games, if you want to make money, you must play tricks, then you have to improve quality and service.
In terms of improving quality, it is to overcome high-tech and complete industrial transformation, such as the new energy vehicle industry.
In terms of improving services, in terms of tourism, Zibo and Harbin, which exploded last year, have used examples to tell us that only cities with good services can catch the wealth of tourism.
Then there is the e-commerce service, taking a certain Duoduo as an example, people directly offer a big killer trick, refund without return, which is forcing major e-commerce platforms to pay attention to consumers and enhance consumers' right to speak.
Finally, in terms of the service of offline supermarkets, the explosion of physical supermarkets is to sample physical stores across the country, although the price is not as cheap as e-commerce, then we have to work the service to attract consumers.
Isn't the offline supermarket service just talking about Fat Donglai, it should be regarded as the ceiling of offline supermarket service.
First of all, Fat Donglai's product label clearly marks the price of 2 prices, one is the selling price, the other is the purchase price, how much money you make by selling a product is clearly written, which is sincere to customers.
Taking Fat Donglai's tea as an example, Fat Donglai's tea is all held in glass jars, transparent, and the tea inside is clear at a glance; Secondly, the label on the lid of each glass jar is very clear, the origin of tea, how much is a catty, and even the purchase price is marked, and only 20% is earned after removing various expenses, and the price is preferential and transparent; In addition, the packaging is a simple paper packaging, consumers want to hardcover need to buy separately, can save the high cost of packaging, this wave of intimate operation, but also won the trust and favor of consumers, some even drove hundreds of kilometers to buy.
Secondly, if you buy food in Fat Donglai, if you feel that it is not to your taste, you can directly feedback to the staff, and you can immediately replace the product for free, which is to value customer feedback.
For example, some netizens said that they bought two bags of beef in Fat Donglai, and opened a bag when they went home, and it tasted very fragrant, but the pepper flavor was slightly heavy, so they turned out the receipt and called according to the number left on it. Who would have thought that the staff of Fat Donglai added his WeChat, not only refunded the remaining bag of beef in full, but also refunded half of the price of the bag of beef that was eaten.
Finally, you bought an electrical appliance in Fat Donglai, if there is a price reduction in the short term, the staff will call you to go to the supermarket to refund the price difference to you, which highlights the after-sales advantages of offline stores.
And not only that, Fat Donglai also has a variety of service details, such as putting a rain cloth on the customer's car on a rainy day, helping customers clean their leather clothes and bags for free, decocting Chinese medicine for free, helping to take care of the baby for free, and so on.
In short, Fat Donglai really treats customers as God, if you are good to customers, customers will patronize your business.
Therefore, Fat Donglai can copy his successful experience to Jiangxi Jiabaile and Hunan BBK supermarkets, basically successful, and now even the retail giant Yonghui has found them, which shows that the country's physical business is now undergoing a major business model update, and it is really necessary to transition from making quick money to winning with service, otherwise it is only a matter of time before it is eliminated.
And Fat Donglai's success has implications for Chinese society far beyond the retail industry, and his attitude towards employees could become a new benchmark for China's job market.
Fat Donglai has never engaged in overtime culture, even if he only works half a day, the salary of the cleaner can get 8500, which is only the salary part on the surface, and the salary of Fat Donglai employees is also linked to the performance of the store. As Yu Donglai often said, how can employees be dissatisfied with the profits and distribute them to employees?
Fat Donglai also has a leave system that is the envy of the whole industry. Fat Donglai implements the store closure policy on Tuesday, and the store is closed for five days during the Spring Festival, so that employees can enjoy the Spring Festival with their families, and there are 10 days of unhappy leave every year. In addition, all employees who have been employed for one year are entitled to 30 days of paid annual leave.
These seemingly incredible things have become a reality in Fat Donglai, which is undoubtedly a dimensionality reduction blow for those companies that make money by pressing 996 pies.
In the past, there were few companies like Fat Donglai, and they could still say that Fat Donglai was different, but now, there are more and more stores in Fat Donglai, and even the Chinese retail giant Yonghui has begun to take the initiative to seek change, which is undoubtedly an important weather vane.