On May 11, the "2024 World Brand Moganshan Conference" hosted by Xinhua News Agency and China Brand Construction Promotion Association with the theme of "Brand, Make the World Better" opened in Deqing, Zhejiang.
Zhang Deqin, Secretary of the Party Committee and Chairman of Moutai Group, was invited to attend the opening ceremony and deliver a speech.
In her speech, Zhang Deqin, with the theme of "Doing a Good Brand 'Source Ascending' to Make the World a Better Place", explained in depth the original intention of Moutai to unswervingly take the road of "brand development and brand power", always grasp the main theme of the new era, adhere to the inheritance of ingenuity, constantly pursue excellent quality, and tell the original intention of the brand to tell the Chinese story in the new era with the expectation of common beauty with the world.
The opening ceremony of the conference
The first is to adhere to the "source" of quality. In the consumer goods market, quality is the foundation and the key to supporting brand power. The brewing process of Moutai liquor is a living fossil of the liquor process in mainland China, and the brewing process system inherited and accumulated by generations of Moutai people is the root of Moutai's sustainable development. As a national brand, Moutai has always adhered to the principle of "quality is the soul of life", strictly controlled the quality of production, guarded the foundation of survival, guaranteed the high-quality and stable production of Moutai in an all-round way, continued to build a solid foundation for production quality, and continued to polish the "golden signboard" of Moutai's quality. In the future, Moutai will always adhere to quality, win the recognition of consumers, and continuously enhance its brand determination.
The second is to innovate and lead the "upgrade". Innovation is the key means for enterprises to maintain their competitiveness, and national brands should contribute more to innovation and creation. In recent years, Moutai has firmly established a sense of innovation, combined with the tonality of the Moutai brand, strengthened scientific and technological innovation, made good use of "data + experience", accelerated the promotion of industrial transformation and upgrading, continued to increase the intensity of key core technology research, vigorously promoted technological innovation and product innovation, continuously promoted new industrialization, and better played a leading role in industry demonstration. Since 2021, Moutai has carried out a total of 376 innovation projects, including 58 projects at the national, provincial and ministerial levels and above, invested 1.54 billion yuan in R&D, and built 18 national and provincial R&D platforms. In the future, Moutai will continue to innovate and create to meet the needs of consumers and maintain the vitality of the brand.
Lawn storytelling
The third is to build a cultural "state". The long history of the Chinese nation of more than 5,000 years has given birth to a splendid Chinese culture. The brand is inseparable from the cultural "nourishment" of culture, and it is with the cultural precipitation of more than 2,000 years that Moutai has deduced the "ultimate of Chinese wine culture". At present, Moutai is further digging into the connotation of Moutai culture and Moutai spirit, creating a cultural system and brand matrix with both Moutai characteristics and systematization, so that the excellent traditional culture can be deeply rooted in the hearts of the people, continue to empower the high-quality development of Moutai, and let more and more people understand the unique charm of Chinese baijiu, injecting new vitality into the sustainable and healthy development of China's liquor industry. In the future, Moutai will adhere to cultural empowerment, respect consumers' choices, and continuously enhance brand charm.
Zhang Deqin said that in recent years, Chinese brands have been at the forefront of the trend and keeping pace with the times, their recognition and reputation have been significantly improved, and their influence in the world is increasing day by day. On the new journey, Moutai is willing to work with more Chinese enterprises to gather wisdom and strength to stimulate brand power, create more beauty, and make Chinese brands and the world beautiful.
The south of the Yangtze River coincides with spring, and the Mogan Mountains are thick. On the afternoon of May 10th, on the large lawn of Junanli, an open, comfortable and relaxed "Lawn Story Meeting" was taught. Entrepreneurs and expert representatives from 100 well-known enterprises at home and abroad, as well as more than 30 cities in Anhui, Hebei, Liaoning, Shaanxi, Sichuan, Fujian and other places gathered together to listen to the brand story and spread the brand voice.
At the "Lawn Story Meeting", Zhang Deqin shared the Moutai brand story and issued the Moutai brand voice with the theme of "New Era, Time-honored Brand, Innovative Students", focusing on the three levels of "advancing with the times, being realistic and innovative", "opening up and cooperating, growing together" and "anchoring the future and the rise of the national tide". Zhang Deqin also sincerely invited all entrepreneurs to come to Moutai to feel the charm of Moutai craftsmanship and experience the charm of Moutai culture.
Happy Encounter, Moutai 1935 Night" 2024 World Brand Moganshan Conference Welcome Banquet
On the evening of May 10, the welcome banquet of the 2024 World Brand Moganshan Conference was held. Moutai 1935, an ingenious work on the banks of the Chishui River, met with guests from all walks of life, using fine wine as a medium to build a communication platform for the conference, helping to gather the wisdom of all parties and discuss brand development strategies.
Drone air show during the conference
May 10 every year is the "China Brand Day", in the name of Moganshan, to go to the appointment of Chinese brands. First held in 2023, the "World Brand Moganshan Conference" is a global brand event with the participation of global enterprises, governments at all levels, research institutions, Chinese and foreign media, and industry associations. In addition to the opening ceremony and the "Lawn Story Meeting", this year's Moganshan Conference will also hold dozens of main activities such as the 2024 China Brand Value Evaluation Information Release, the World's Top 500 Brand Development Forum, the Zhejiang Entrepreneurs Global Influence Forum, the China Sports Brand Building Forum, the "Belt and Road" Brand Building Forum, and the Yangtze River Delta Brand High-quality Development Forum.
Source: Moutai Rong Media Center
Edited by Liu Xianyu
Second instance Xu Siyu
Third trial Li Xun