Sega Sami has announced its financial results for the full year 2024 (April 1, 2023 to March 31, 2024). Sega's sales for the fiscal year were 467.8 billion yen, up 20% year-on-year; Operating profit was 56.8 billion yen, up 21.6% year-on-year, with Sega citing sales growth driven by the Dragons and Persona series.
In the entertainment content business of video games, Sega's sales for the fiscal year were 318.343 billion yen, a year-on-year increase of 12.4%; Profit was 30.781 billion yen, down 25.3% year-on-year. Sega's growth in game sales was attributed to the acquisition of Angry Birds developer Rovio and Sega's strong performance in the consumer sector in Japan and Asia. Despite the decline in profits, the sales of "Dragon 8: Infinite Fortune" and "Persona: Reload", which were launched in the fourth quarter (January 1 to March 31, 2024), exceeded 1 million copies within a week of release, driving sales momentum strongly in this fiscal year. At the same time, for the mobile game "Persona 5: Phantom of the Night", Sega said that the game "meets expectations" and plans to release it globally.
The Persona series sold a total of 5.06 million copies in one year, a year-on-year increase of 55%; The game sold 5.36 million copies, up 89% year-over-year.