"Why should I consider the employee's family?" The vice president of Baidu, Xuan {qu} Jing, who said this, is known as "Sister Batch in Seconds", and now she has resigned in Seconds, and karma has fallen on her head.
In May, in Beijing, an incident quietly unfolded in the industry: Baidu's vice president of public relations, Xuan Jing, a leading figure who had been at the forefront of the company's image, caused an uproar over a series of public remarks that eventually led to the loss of his job, and Baidu boss Robin Li and 360 Group boss Zhou Hongyi both expressed their opinions on Xuan Jing.
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The event begins
In early May, in a series of videos posted on her personal social media, she candidly shared her thoughts on workplace relationships, bluntly saying: "If an employee asks to leave due to personal problems, I will not hesitate to approve it, without asking about their family situation, I only care about whether the work tasks can be completed on time." ”
As soon as this remark came out, it immediately set off a huge wave on the Internet. The public was shocked by the "cold-blooded" rhetoric, believing that it ran counter to the people-oriented management philosophy that people expected.
Escalation of disputes
Along with it, there was a series of online revelations about Xuanjing's management style. Under her leadership, Baidu's overtime culture is said to be prevalent, with employees often working late into the night and being on call even during non-working hours.
What's more, in the face of the influx of employee whistleblower letters, instead of self-reflection, Xuan Jing took extreme measures to make the whistleblower public, warning the whistleblower, threatening to discredit her with just one article.
In addition, there are rumors that she reacted violently to negative media reports and that someone within her was looking for a channel to spread her negative information at a high price, which undoubtedly exacerbated the boiling of public opinion, although the veracity of the information has yet to be verified.
A sincere apology?
In the early morning of May 9, in the face of a flood of criticism, Xuan Jing finally spoke out in the circle of friends and responded to the public's doubts with an apology.
She admitted that her remarks caused unnecessary turmoil, expressed her willingness to accept criticism from netizens with an open mind, and emphasized that the views in the video are only personal views and do not represent the company's position, and promised to improve management methods and enhance care for employees.
This apology was interpreted by some media as a professional public relations strategy, and the choice was made at night in a low-key manner, aiming to reduce the attention of public opinion.
I resigned
On the afternoon of the same day after the apology statement was released, Baidu officially confirmed the news of Xuan Jing's resignation, drawing a temporary end to this series of events.
An update to Baidu's internal work platform shows the change, and Ms. Xuan herself did not respond immediately. Her departure not only marks a milestone in her professional journey, but also fills the outside world with speculation about Baidu's future talent management direction.
Baidu's president spoke
On the afternoon of May 9, the founder of Baidu, together with Cui Shanshan, the head of the human resources department, organized a limited employee exchange meeting, during which the company's position and views on the recent quiet incident were expressed.
According to internal sources, during the meeting, Robin Li especially praised the outstanding employees present, and he said emotionally: "You represent Baidu, you represent the most authentic Baidu, and you are the most authentic representative of Baidu." At this moment, Robin Li's emotions were very passionate and sincere.
This is the netizens' interpretation of Mr. Li's speech, "You represent Baidu, you represent the most authentic Baidu, and you are the most authentic representative of Baidu." What Robin Li said is interesting, and the implication is: "She can't represent Baidu, she can't represent the most real Baidu, she is not the representative of the real Baidu at all!"
The president of 360 Group spoke
Zhou Hongyi believes that it is undoubtedly wise for companies to adopt a strategy of combining the company's brand with personal image when exploring the field of short video, especially in the direction of content creation.
He pointed out that it is inevitable to encounter challenges and even make mistakes in this process, which should be regarded as a process of gaining valuable experience, just like the "tuition" in the road to study, which has a value that cannot be ignored for the growth and development of enterprises.
In the early days of short video creation, Zhou Hongyi admitted that he invested a lot of energy, immersed himself in the Douyin platform, in-depth study of various teaching videos, and carefully observed how those top creators guided newcomers to get started, how to effectively operate accounts and produce attractive short video content.
However, he also stressed that although the strategies provided by these successful influencers may be the golden key to success for ordinary people, most of them are based on personal struggle backgrounds and lack the support of corporate resources, so it may not be entirely appropriate for entrepreneurs or enterprises to directly apply these models.
Hu Xijin also commented on the matter
Lao Hu posted in the middle of the night to support Xuanjing, saying that she had apologized, what else do you want, people say the wrong thing, and if you know that you can change your mistakes, you are a good child. Who knew that Xuan Jing left her job the next day, and his encouragement didn't seem to be of any use.
Write at the end
When managers ignore the importance of basic respect for employees and put efficient operation above humanistic care, it will eventually lead to an irreversible crisis of trust.
Her apology, lacking in sincere warmth, was more like a stopgap measure, unable to quell public indignation. The comments of netizens were sharp and straightforward, revealing a consensus:
True apologies should not only be addressed to superiors, but should be sincere to everyone who silently supports the foundation of the enterprise.
In the end, Xuan Jing's resignation, although expected, is also sighing. It warns all managers that the exercise of power must be accompanied by a sense of responsibility and empathy.
If the boat of the enterprise wants to be stable and far-reaching, it must first build the embankment of the people's hearts, because whether it is downstream or countercurrent, employees are always the hands that push the oars.