The word-of-mouth of "Singer 2024" collapsed, and it was eaten up by the top stage, and the three shortcomings of the gods were difficult to save

A new world of light and shadow

2024-05-11 08:24Published in Guangdong entertainment creators

On the evening of May 10, "Singer" re-met the audience after a three-year absence, from "I Am a Singer" to "Singer", which is already the ninth season of this music variety.

The influence does not need to be repeated, the ambition of the first program group can be seen, and three efforts are made visible to the naked eye.

The first is that the stage is more gorgeous. The show has come to this day, to occupy a place in the powerful variety show market that is withering and rolling at the same time, there is no way to meet the audience's increasing aesthetics without taking out some "hard goods", so the program stage has worked hard, the top stage and top sound, compared with the humble stage in the first quarter of 2013, this session is already a difference between cloud and mud, the use of a large number of lights to improve the quality of the stage, the atmosphere is in place, based on the advantage of having enough time to build the stage, it can even be said that the design and layout of more than 99% of the singers' personal concerts. In this regard, a lot of money has been spent and a lot of effort has been made, which shows the determination of the program team to be a "top-level" music comprehensive.

The second is to innovate the use of broadcasting methods. Different from the previous music variety recordings and broadcasts, this year's "Singer" was broadcast live throughout the whole process, interspersed with some materials, bringing the audience more sense of presence and realism, and at the same time greatly increasing the difficulty of the singer's performance, making the performance and competition more exciting, which is also an excellent means to attract the attention of the audience and enhance the topicality of the program.

The third point is the selection of singers, the first episode of the show Na Ying is in charge, Wang Sulong, Rainie Yang, Hailai Amu, and Second-hand Rose appear, in addition, the powerful singers Chanter Moore and Fan Xia are also invited to two "foreign aids", which is somewhat of a kick in the hall. It is interesting to note that these two singers are not very well-known in China, so they will make people shine and contribute surprises.

What do you think? After a three-year absence, the "Wang Bomb" who threw out the "three-board axe", it stands to reason that the show should be extremely powerful! After the first episode was broadcast, the official report card of the program was released, claiming that the ratings of the whole network broke the record and there were 416 hot searches on the whole network, which squeezed out the water of boasting, which is enough to be proud of.

But word of mouth is somewhat overturned. Of the five hot comments randomly displayed on the Douban homepage, three of them are one-star and two-star bad reviews, complaining about the program in an all-round way, for example, some viewers wrote hundreds of words in a row, scolding Mango TV for having no bottom line in marketing, and using the names of big European and American brands to slip fans for half a year, but the lineup did not satisfy him. There are also one-star viewers who accuse "this show has caused me great mental damage", while the other two viewers who scored high scores are actually overt and secretly praised, sarcastically "domestic singers according to this performance, fast forward to the finals of the Naying vs. the Six Nations Alliance", and "Foreigners must not withdraw from the competition".

Let's talk about why "Singer", which has a top-level stage and plays the gimmick of "extreme real live", why has the reputation fluttered.

On the one hand, the more ornate the "hardware", the more prominent the weakness of the "software". The technical aspects of the stage, live broadcast method and sound effects are really top-notch, which is not to say. But relying only on the platform of Mango Channel, with its own strength, coupled with the influence of the commerciality of the program, "Singer" has no way to reverse the decline of the music market, and it cannot avoid the embarrassing status quo of domestic singers who are withering day by day.

It's already 2024, as the top music variety in China, Na Ying will be sacrificed as the "Dinghai God Needle" of the show, not to mention that the first episode of the program is so important that it plays an important role in laying the foundation for the whole season of the program, but sending Shanghai to Amu and Wang Sulong gives people the feeling that "the strength is not enough to make up the traffic", is this a joke? In fact, the audience cares more about the content of the program, and it is more important for the contestants to sing well on the stage than anything else, but this is the shortcoming of the program, how to satisfy the audience?

On the other hand, the singer collocation is too unscientific, and I am not sure whether the program team is helpless or bad. After watching the first episode of the show, there is a meaning of "domestic singers are too vegetable, crushed by foreign contestants", so there is ridicule and ridicule in Douban's short comments, and even hopes that "foreigners must not withdraw from the competition" to ensure the quality of the show's singing.

Boxing also pays attention to a heavyweight, and professional music comprehensives must measure the strength of singers and singing styles to arrange troops! For example, how could Hailai Amu and Chanter Moore be put together? The latter's target domestic singer should be Liu Huan's level; And what does it mean to put second-hand roses on stage to perform flower work? Why don't you learn "Summer of the Band", second-hand roses and BEYOND compete together.

guesses that the show is helpless, it may be that they really can't invite powerful singers, such as Liu Huan. Everyone hopes to show their strength in the show, no one wants to overturn on the stage, looking at the present, there is a fake singing scandal even when you start a singing, the powerful singer is old and old, and the retired from the circle, the program team designed the threshold of live broadcast, which will definitely dissuade many people. What's more, it's not the same as competing with other singers to start singing real live, in the early preparation stage, the olive branch thrown by the program team must have been returned a lot, and in the end it can only be selected among the singers who agree to participate, and the result is that there is a pot of bad stew in a five-star hotel, which is mixed indiscriminately and does not pay attention to rules.

Guess that the show is bad, such an unscientific singer combination, may also want to use such a collocation to increase the topic and popularity of the show, anyway, good and bad reviews come together, if you want to scold the singer, the ratings and popularity of the show have been obtained, and the advertisers have been explained, and in the end, it is to fight the singers who participate in the show who are thicker-skinned! Anyway, the sound comprehensive is the music comprehensive, don't be too serious, everyone is happy, as for overturning on the stage and going out of the ocean, there will always be singers who don't cherish feathers and just want to gain popularity, in this era, how many musicians are really making music? Making money is king.

Thirdly, the choice of repertoire is also unsatisfactory.

After the chaos of "dancing with demons" in the early years, there are few music comprehensives left, "Singer" is one of the best, all TV stations across the country are struggling to survive, it is not easy to launch a program, Mango TV should have a sense of responsibility, boost the music market, inject some fresh blood into the industry, and provide a stage for excellent works.

And yet? Even the opening song prepared by the program team itself is a bad pop song that is heard by music lovers, and domestic singers are all old songs and new songs on the stage in order to seek stability. Moreover, the program team is coerced by business, so they can only choose well-known singers, and there is no room for newcomers to kick the hall and display.

It is difficult to have new songs, it is difficult to be original, and it is even more difficult to have good works that are good and suitable for the display of music comprehensives, so in the end, it presented such a first-episode program of insufficient quality and nondescriptry, gimmicks are greater than content, hardware is greater than software, and foreign singers crush domestic singers.

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