Lead
"Vice President Xuanjing, many people think your video is not very good, is there anything to add?"
In the audio of a call, Baidu's vice president Xuan Jing replied in a clear voice: "Some people don't agree that it doesn't have to be expressed by the media, I will approve the resignation of employees in seconds, and there is no need to have a meeting on this matter, this is my style, so I will directly say to employees: 'If you want to resign, resign'."
This video sparked dissatisfaction among netizens, who thought that Xuan Jing's attitude was too arrogant, and after the video was released, Baidu's market value also plummeted, and more than 6 billion evaporated in an instant.
Baidu CEO Robin Li looked at the huge numbers that kept beating in his eyes, couldn't hold back the anger in his heart, and approved Xuan Jing's resignation letter in seconds.
For a while, there were rumors inside and outside Baidu, what happened to Robin Li and Xuan Jing?
At the same time, Baidu's proprietress flew back from the United States in a hurry, adding another touch of mystery to Baidu's crisis-ridden situation.
What the hell is going on?
1. The company's market value has evaporated by more than 6 billion.
Recently, an in-depth analytics platform called "Hammer Selection" published a video on social media, which is the content of a phone call from Baidu's vice president Xuan Jing to a reporter named "Liu Xiaojun".
Baidu Vice President Xuan Jing released a video on the online live broadcast platform, in which a grandmother praised Baidu's good deeds, and said to Xuan Jing: "Your Baidu employees are really good-tempered, this may be a good part of your work, because the temper of employees determines the image of a company, so I come to worship you well."
Xuan Jing was also pleasantly surprised, after all, not everyone can be praised by outsiders.
But at this time, a reporter, Liu Xiaojun, called Xuan Jing, saying that the media he represented questioned Xuan Jing's remarks, saying that Xuan Jing's remarks were not good for the company's face.
And such a phone call made Xuan Jing's image have a 180° change, which made netizens' impression of Baidu also take a sharp turn, and within a few hours, Baidu's market value lost more than 6 billion.
Baidu is one of the first companies to enter the Internet enterprise, and it can be said that it is an order of magnitude giant in a technology company, but because of this, Baidu has encountered the most criticism, especially at the search engine level, Baidu's search results are questioned about the high heat, suspected of whitewashing and so on.
At the same time, Baidu data has also been manipulated by the water army admitted by Robin Li, so for a long time, Baidu has had a big crisis, and this time, Xuan Jing's words made Baidu once again pushed to the forefront.
In this video, Liu Xiaojun said to Xuan Jing: "Vice President Xuan Jing, many people think your video is not very good, do you have anything to add?"
This made Xuan Jing very dissatisfied, and said with a proud face: "Some people don't agree that they don't have to go through the media to express themselves, I will approve the resignation of employees in seconds, and there is no need to have a meeting on this matter, this is my style, so I will directly say to employees: 'If you want to resign, resign'."
As a senior executive of the company, even if Xuanjing's remarks did not clearly express Baidu's thoughts, they also represented Baidu's position, and when such remarks were made public, they immediately aroused a large number of netizens to abuse and denounce Xuanjing's arrogant attitude, thinking that Baidu had reached such a point that it was impossible to accept even a word of criticism.
The words and deeds of corporate executives may represent the image of the company, especially the remarks posted on social media, which may generally apply to their own attitude towards life, but not to the company's image, and Xuan Jing's attitude in this video is very arrogant.
Therefore, after Xuan Jing released the original video, or in the middle of the night, he published an apology on Weibo, apologizing for his improper handling of the problem, his bad attitude, and the wrong remarks he posted, which had a bad impact on the company, but after the release of this apology post, Baidu did not stabilize the price of the stock because of this, on the contrary, Baidu was still in a slump, and the stock price fell rapidly, and Robin Li also posted a Weibo, directly approving Xuan Jing's resignation letter in seconds.
Second, Baidu's mom-and-pop store has really hammered.
At the same time, Robin Li also publicly named Xuan Jing on Weibo, saying that she was in line with the education of new workplace personnel, so he would take himself as an example and fire Xuan Jing, so he directly approved her resignation letter in seconds and asked her to go back and be a new person.
At this time, Ma Dongmin, the proprietress of Baidu, also urgently flew back to China from the company in the United States to deal with the company's affairs, so it also made public opinion speculate about Xuan Jing, and Robin Li's Weibo also aroused heated discussions among many netizens, what happened to Robin Li and Xuan Jing?
And Baidu's proprietress Ma Dongmin flew back from the United States so urgently, will it have anything to do with her husband?
In the matter of Baidu and the wife of the Baidu boss engaged in work, it has always given people a feeling of loving and killing each other, and in some cases, the business launched by the company has not achieved the expected results, but as the wife of the Baidu boss, it has gained a firm foothold in these businesses.
However, in the company's daily operation, Baidu still relies on its own ability, but on the other hand, it may be affected by family relationships, and at the same time, Robin Li is also a superstitious person, there are many feng shui principles of acting, and for Xuan Jing, it may also be the person who Li Robin pulled up, the reason why there are today's achievements, is definitely his painstaking work, but Xuan Jing during this period of time, may be deeply involved, not speaking is the hidden power, one is wrong.
Either way, it will put a lot of pressure on Xuanjing, and it may not have calmed down the anger at home and abroad.
However, Baidu is a listed company, and the company's executives will make remarks or make decisions that will affect the company's stock price to a large extent, after all, the level of the stock price is related to the company's valuation.
The valuation of the company is the degree to which investors are optimistic about the company's future development and the trust of capital.
But the power of social media is also huge, a single speech can make the company's image embarrassed, but also can make the market value evaporate tens of billions in an instant, so the company is particularly important in the management of public opinion.
Especially for corporate executives, a word or deed, or even a small action, can be an important blow to the alarm bell.
Therefore, the remarks made by executives on social media may have a certain impact on the company's image, and executives need to be cautious about such things, and need to be approved by the management and guided by the management.
3. Dismissal culture.
Although the executive represents the image of the company, the statements made by the executives are not the company's position, but only the executive's personal opinion.
Therefore, executives also need to pay attention to differential treatment when expressing their opinions, and need to interpret them through context and atmosphere, and cannot easily intercept the remarks made by executives on social media, because many times, the content posted by executives may be a person's attitude and opinion.
Only when the executive's opinion of the company has been publicly expressed is then the executive's opinion is the company's opinion.
Therefore, the content released by senior executives also needs to be reviewed by the company's publicity department or legal department to avoid triggering a public relations crisis.
At the same time, the content released by the company's executives may be mainly related to the company's business or management methods, which may be different from the internal relationship between employees, and the resignation of employees needs to follow the company's prescribed process, rather than the executive's words and deeds, which can also be decided by the company's management, which may lead to some potential risks for the company.
The decision-making of senior executives should also respect the company's rules and regulations, and at the same time, they must also complete a certain degree of decision-making process, otherwise the executives will also drag down the company and make the company face a great public relations crisis.
At the same time, when employees see executives doing this, for themselves, give them an indoctrination concept, the importance of rules and regulations to the company, lead them to abide by the rules and regulations, follow the rules, and escort the development of the company.
Therefore, there may be differences in the way executives and employees deal with affairs in the company, but they all have their own reasons, and they cannot simply intercept the executive's video, otherwise it will cause unnecessary turmoil, and it will also have a great impact on the company's image and market value.
And Xuan Jing was also affected by Robin Li in this crisis, and Robin Li ordered Xuan Jing to be expelled, which also discredited the only remaining "Baidu mom-and-pop shop", so this marriage may also come to an end.
epilogue
Baidu also issued an urgent announcement at the following moment, saying that Xuan Jing has resigned from the company, and Baidu will provide more and better benefits for employees, which is still good news for employees, and at the same time for the company's management, maybe Baidu still has some shortcomings, but Baidu is still a company worth investing in, and I hope Baidu can take new steps in the future.