Xuan Jing's resignation Baidu insider revealed
1. Causes of the turmoil: Inappropriate remarks caused a storm of public opinion
The first weekend of May was supposed to be a relaxing day for Baidu executives. Who would have thought that a few short videos of a vice president would set off a monstrous wave in the circle of friends and the Internet, and Baidu was involved in it like a storm.
Things have to start with the vice president Xuan Jing. As the No. 1 public relations position in Baidu, she posted a series of short videos on workplace management on Douyin. Among them, the most eye-catching is "employees break up and leave the company in seconds", "why should we consider the employee's family? I'm not her mother-in-law".
As soon as these remarks were exposed, they immediately sparked heated discussions on the Internet. Many people point out that the practice of Xuan Jing is too cold, completely ignoring the human needs of employees, and using employees as machines. Some people also believe that although her remarks are straightforward, they are not unreasonable, after all, the relationship between enterprises and employees is an exchange of interests.
Either way, the turmoil has firmly embroiled Baidu. It is said that Xuan Jing, as the No. 1 public relations position, naturally represents Baidu's position, which has caused the outside world to question Baidu's values. And this is undoubtedly a heavy blow to a company that claims to be "simple and reliable".
2. Intensification of internal contradictions: confrontation with the proprietress Ma Dongmin
Just as the tide of public opinion was getting higher and higher, rumors about Xuan Jing's resignation began to circulate on the Internet. What's even more interesting is that this incident is even related to Baidu's "boss lady" Ma Dongmin.
According to relevant reports, Ma Dongmin was studying in the United States at the time, and was furious when he learned of Xuan Jing's remarks, and immediately flew back to China to ask the company's senior management to deal with Xuan Jing seriously. At Ma Dongmin's insistence, Xuan Jing was finally forced to resign.
From this incident, it is not difficult to see that there are certain differences and contradictions between Xuan Jing and Ma Dongmin on issues such as the company's development direction. And this kind of contradiction may have accumulated for a long time, but it has not been made public.
3. High-level decision-making: Robin Li supports expulsion
In addition to Ma Dongmin, Baidu founder Robin Li also showed great dissatisfaction with Xuan Jing's remarks. According to reports, at the internal meeting, Robin Li was quite emotional, pointing out that outstanding employees are the real Baidu representatives.
From these remarks, we can see that Robin Li strongly denies Xuanjing's approach. In his opinion, Xuan Jing's remarks have seriously damaged the company's image and employee morale, so it must be severely punished.
After internal discussions, the company's top management finally made the decision to fire Xuan Jing. This decision was undoubtedly supported and recognized by Robin Li.
Fourth, the details of the resignation are exposed
In the storm of public opinion, the details of Xuanjing's resignation gradually surfaced. There are reports that before being fired, Xuan Jing also tried to communicate with the company's top management, but ultimately failed.
What's even more interesting is that shortly before leaving, Xuan Jing had already registered a new company for herself, engaged in the sales of daily necessities, cultural brokerage and other businesses. This makes one wonder if she has already planned the "next step".
Fifth, public opinion is fermenting
Although Xuan Jing has left her post, public opinion about her has not subsided. On the contrary, netizens questioned the reasons why she was able to serve as an executive, and some internal employees expressed different opinions about the company's culture and management methods.
This turmoil not only hit Baidu hard, but also let the outside world see some dark sides within the Internet company. And to completely reverse this situation, Baidu obviously has a long way to go.