The coconut tree was fined again because of the advertising slogan "rubbing the edge"!
This is not on May 8, the coconut tree group because of the advertising slogan "coconut water rubbing milk, drinking more coconut water every day can make the breasts full"!
"South Pacific beauties rarely have airports", etc.
The advertising slogan that violates public order and good customs is suspected of violating the relevant provisions of the Advertising Law, and was fined 400,000 yuan by the Longhua Branch of the Haikou Market Supervision Bureau!
Fortunately, the Coconut Tree Group has always had an excellent attitude of accepting punishment, and the fly in the ointment is not to change.
Of course, the majority of netizens are also well aware of the temperament of the Coconut Tree Group, and they have said in the comment area: If you pay the fine, you can't care about me~
Look at how playful this session of netizens is, it is obviously such a serious thing that makes netizens describe it so naughty.
Some netizens unconsciously took on the role of the Coconut Tree Group, and said in the comment area: Can you tell everyone about me paying the fine!
It's really a talent, if this netizen guessed correctly, it should be a big guy in the marketing industry, right?
I thought that this matter would pass after paying the fine with the Coconut Tree Group, but no one expected that just one day later, the Coconut Tree Group began to fight back, and detailed the two points of dissatisfaction and a little worry about the Coconut Tree Group!
The first point of dissatisfaction is that the language in the advertising slogan, such as "rubbing milk with coconut water" and "few beautiful women in the South Pacific", is popular science education, not a commercial advertisement!
Listening to such a refutation of the Coconut Tree Group, the editor was also a little confused for a while, and he couldn't tell whether the advertising slogan of the Coconut Tree Group was a commercial advertisement or a popular science education!
The second point of dissatisfaction is to tell the general experience of the coconut tree group, which has been saved by death twice, and has been positioned by the State Council as a pilot project for the restructuring of 100 households in the country. The purpose is to prevent internal and external collusion, denying the history of coconut tree reform, and it is a factory history education, not a commercial advertisement.
This is not convinced, although the editor can't understand it, but I can still vaguely feel that it seems to be a bit serious. I don't know what your big brother thinks?
Looking back on the previous experience of the Coconut Tree Group being fined, such as the familiar phrase "drink from childhood to adulthood".
Although this slogan "drink from small to big" was approved by the China Advertising Association and recognized by the industrial and commercial department.
However, when some TV stations broadcast the advertising video, there are problems such as deviation in orientation and illegal broadcast of sexually related advertisements.
In the same year, in 2019, he was fined 200,000 yuan by the former Industrial and Commercial Bureau of Longhua District, Haikou City.
In 2021, Coconut Tree Group printed its own recruitment information on the outer packaging of its products, with gimmicks such as "enrolling in school, having a car, a house, and a high salary".
was fined 400,000 yuan by the Hainan Provincial Market Supervision and Administration Bureau!
Reflecting on his experience with the fine, Coconut Tree also expressed his concern in a statement released on May 9.
What worries me is that after the damage to the coconut tree brand, the "jobs" of nearly 20,000 employees employed in the coconut tree group and the coconuts of 500,000 coconut farmers in Hainan cannot be sold, resulting in coconut farmers getting rid of wealth and returning to poverty!
When the announcement of the Coconut Tree Group was completely displayed in front of the majority of netizens, many netizens said: The Coconut Tree Group has always given me a very good impression, just like being out of the mud without staining.
Indeed, the boys and girls in the coconut tree live broadcast room have always maintained their own aesthetics for dressing up.
It will not be affected by the deformed aesthetics of those who are now bare and exposed.
Of course, there are also many netizens who are action-oriented, and after knowing that the Coconut Tree Group was fined, they went downstairs to buy a box.
The Coconut Tree Group was fined, and the comment area was almost all in favor of the Coconut Tree, which is really quite rare.
And what do you think of the coconut tree's two disobedience and one worry?
Source: Douyin Yangtze River Cloud News.
Baidu Encyclopedia Coconut Tree Group Hainan Coconut Water Beverage Co., Ltd.