Digital technology empowers the high-quality development of the cultural industry

Culture is the soul of a nation and an important force for the development of a nation. General Secretary Xi Jinping pointed out that it is necessary to "focus on promoting the prosperity and development of cultural undertakings and cultural industries", pointing out the direction for the high-quality development of the cultural industry. In recent years, digital technology has increasingly become an important force to promote the prosperity and development of the cultural industry, promoting the continuous optimization and upgrading of the structure of the cultural industry, the continuous extension of the industrial chain, and the continuous release of social and economic benefits. At the same time, the development of the cultural industry is still facing problems such as low innovation ability in key areas of digital technology, the data system of cultural resources and digital intelligence platforms have not yet been established, and the digital divide has not been effectively bridged. At present, it is urgent to explore the path of digital technology to empower the cultural industry and provide strong support for the construction of a cultural power.

Technological innovation continues to consolidate the industrial foundation

Strengthening the construction of digital infrastructure and enhancing the ability of independent innovation are the cornerstones of the high-quality development of the cultural industry. On the one hand, we need to strengthen the construction of digital infrastructure. By improving the "cloud, network, and terminal" infrastructure, we will open up the digital chain of "digitalization, networking, and intelligence", build a digital intelligence foundation based on communication connections and intelligent computing power, and make full use of the convenience of new digital infrastructure in diversified data acquisition, automatic content generation, algorithm recommendation, etc., so as to broaden the horizon of information reception. At the same time, it improves the compatibility, accuracy, coverage, experience and intelligence level of virtual and real interactive terminal equipment to meet the needs of the people for participation, experience and immersion.

On the other hand, promote the application of digital technology. Digital technology is an important force driving the innovation and development of the cultural industry. Big data promotes content visualization and is an important tool for analyzing cultural needs. Virtual reality technology and 5G promote the sharing of cultural resources and data; augmented reality technology increases the expressiveness of culture; Artificial intelligence enhances cultural experience and interactivity; The Internet of Things improves the perception of scenarios. Digital technology empowers the cultural industry, and science and technology such as big data, cloud computing, artificial intelligence, blockchain, and the Internet of Things are integrated into all aspects of the cultural industry in an all-round way, promoting the transformation and upgrading of content production, consumption methods, and industrial patterns in the cultural industry, and relying on science and technology to achieve industrial model innovation. Strengthen the core technology with independent intellectual property rights, further expand the application and transformation of digital technology with information technology as the core in the cultural industry, strengthen scientific and technological innovation to lead the development, and consolidate the foundation for the transformation of the cultural industry from tradition to modernity.

The supply of high-quality content builds the core of the industry

The cultural industry takes content production as the core, and the supply of high-quality content is the key to the high-quality development of the cultural industry. At present, the structural contradiction between the supply and demand of the mainland's cultural industry is still prominent, and the people have higher expectations for spiritual and cultural needs, showing the pursuit of individualization, diversification and quality. It is of great practical significance to meet the multi-level cultural needs of the people with the supply of high-quality cultural content to the prosperity of cultural undertakings and cultural industries.

First of all, the rich cultural resources of the Chinese nation are the advantages of the development of the cultural industry, and the use of digital technology to activate the excellent traditional Chinese culture and transform it into cultural and creative products and services can provide a steady stream of resources for the creation of high-quality content. For example, through three-dimensional modeling technology, the original static elements of excellent traditional Chinese culture are dynamically presented, digital virtual technology is used to restore cultural heritage, and cultural resources such as ancient texts, antiquities, historic sites, and ancient books are innovatively expressed, so as to provide the people with interesting, highly interactive, personalized, and immersive and interactive cultural products, and promote the dissemination, inheritance and innovation of excellent traditional Chinese culture.

Secondly, science and technology are not only the presentation form and carrier of the cultural industry, but also penetrate into the whole process of cultural content production. With the improvement of interactivity brought about by digital technology, there is a trend of integration of cultural production, dissemination and consumption. To further give full play to the role of science and technology in empowering cultural production and improving the quality of cultural consumption, we should pay attention to predicting market development trends through digital technology, relying on algorithm technology to obtain consumer portraits, build a bridge between producers and consumers, establish a high-quality supply system, and realize the rapid replacement of cultural products.

Achieve industrial upgrading through business innovation

Promoting the deep integration of digital technology and the cultural industry and accelerating the cultivation of new cultural formats are important starting points for the high-quality development of the cultural industry. Digital technology is highly penetrated in the cultural industry, enabling the cultural industry to give birth to a new form of cultural industry with digital, networked and intelligent characteristics from the whole process of creative design, content production, communication and operation, consumption promotion, etc., to achieve industrial iteration and upgrading, and bring new growth points to the cultural industry.

With the popularization of smart terminals, online consumption has become the current mainstream consumption mode, and cultural consumption has shown a trend of digital and real integration. Through virtual reality (VR), augmented reality (AR), mixed reality (MR), extended reality (XR) and other technologies, a cultural scene space with the integration of digital and real is built, integrating multi-dimensional sensory experience of sight, hearing and touch, and consumers can personally perceive the cultural charm in the multi-dimensional space built by digital technology to meet consumer needs. Strengthen the application of new experience technologies such as integrated holography, digital twins, and cloud performances in industries such as film and television, performing arts, exhibitions, and publishing, explore new forms of telling Chinese stories, change the way of value-added cultural resources, and activate industry-related forms.

Promote the integration and penetration of the cultural industry into other industries, build a modern cultural industry chain with diverse content and broad coverage, and add new momentum to economic transformation and upgrading. With the convergence of new technologies, new ideas, new scenarios, new business models, and new business formats, the cultural industry is developing into broader fields such as "digital + culture" and "Internet + culture". Promote the vigorous development of cultural tourism, cultural museums, cultural film and television, and intelligent business formats, and release the innovation vitality of the cultural industry. While the common development of multiple business formats to achieve the upgrading of all factors, relying on digital technology to create a digital virtual cloud space, relying on the Internet of Things and cloud computing to build a smart platform, online tours and interactive immersion can be realized, further enhance the convenience and popularity of emerging digital cultural formats, lower the experience threshold, narrow the digital divide caused by regional development, education level, cognitive ability, and uneven distribution of digital resources, and let the digital achievements of the cultural industry benefit all people.

Optimize the industrial development environment with the modernization of the governance system

An excellent industrial development environment is an important prerequisite for the high-quality development of the cultural industry. With all-round policy support, sound laws and regulations and market management mechanisms, and standardized production, dissemination and supply processes, creating an excellent environment for the high-quality development of the cultural industry will further promote the development of the cultural industry towards intelligence and cloud.

Establish a systematic data management system for cultural resources. Build a digital platform for content production in the cultural industry and activate the digital momentum of the industry. Establish a market circulation system for cultural elements in the collection, processing, storage, trading, sharing, and analysis of cultural data resources, provide a steady stream of materials, and improve the efficiency of resource allocation.

Build a comprehensive and systematic whole-process supervision system. With the rapid development of new business formats and the diverse and complex regulatory objects, it is an urgent need for the innovation of the cultural industry to build a dynamic regulatory system for the whole chain. A sound market supervision mechanism is the basis for optimizing the allocation of resources, and it is necessary to strengthen the review system, approval mechanism, and moral risk assessment of technology development and product content, so as to guide the orderly flow of various production factors in a fair, just and open cultural market environment.

Establish a cultural data security responsibility system. The security of cultural resources and cultural data is the guarantee for the high-quality development of the cultural industry, and it is necessary to establish a complete system of division of rights and responsibilities from design, production to use, improve laws and regulations on cultural data management, intellectual property protection, privacy and security, standardize the source, purpose, and use standards of cultural data, ensure the security of cultural data, and build a perfect guarantee system for the high-quality development of the cultural industry.

Construct a multi-subject joint participation and collaborative governance mechanism. Strengthen communication and cooperation between the government, enterprises, relevant cultural production entities, consumers, and the media and the public in all links of the industrial chain, and form an effective governance system for multi-party participation and information sharing among government, enterprises, and industry organizations, so as to establish a good order for the high-quality development of the cultural industry.

Source: Guangming Daily

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