Looking at the current auto market, when most car companies focus on the mid-to-high-end pure electric market, BYD's choice is to further deepen the entry-level market. A few days ago, BYD recently launched the first A0-class pure electric SUV of the e-platform 3.0 - Yuan UP, and the arrival of the new car has further enriched the brand product matrix. So, can Yuan UP become a new hit for the brand? This issue of "Quality Selection Car" will give you an in-depth analysis.
1. Basic information and product highlights
The above manufacturer's guide price only represents the price on April 8, 2024, and is subject to change
On March 26, the Yuan UP ushered in the official launch, with a total of 3 models and a price range of 96,800-119,800 yuan. Yuan UP is the first A0-class pure electric SUV born from BYD's e platform 3.0, compared with Yuan Pro, its advantage is that it is equipped with more advanced technologies including CTB battery body integration, bringing consumers a better product experience.
Meta UP is based on the e-platform 3.0, and the biggest feature of the platform is deep integration. For example, the deep integration of power components can effectively reduce the weight and volume of the system, thereby reducing the footprint and operating losses. Based on this, it is not difficult to understand why the Yuan UP, as a pure electric small SUV, can significantly lead the space of its peers.
The high-efficiency heat pump system equipped with a wide temperature range can maintain efficient operation under extreme climatic conditions, and on this basis, the minimum power consumption of 12 degrees per 100 kilometers can be achieved, thereby reducing the number of vehicle charging.
The 8-in-1 powertrain equipped with the Yuan UP can improve efficiency and reduce energy consumption while deeply integrating the motor, electronic control, transmission, DC-DC converter, and vehicle controller. For example, Yuan UP provides two different specifications of motors, with a maximum power of 70kW and 130kW, and a maximum torque of 180N·m and 290N·m respectively. In addition, the energy consumption of the two types of motors is 12 kWh/100 km and 12.2 kWh/100 km, respectively.
2. Analysis of product competitiveness
The above manufacturer's guide price only represents the price on April 8, 2024, and is subject to change
Looking at the domestic pure electric small SUV market, consumers are not short of choices, so we have selected two models that have attracted more attention, they are Baojun Yue Ye and Geometry E Firefly.
In terms of selling price, the starting price of the Geometry E Firefly is the lowest, the starting price of the Yuan UP is relatively high, and the starting price of the Baojun Yueya model is in the middle of the three models. In terms of the number of models, the Geometry E Firefly is the most selective of the three models, providing a total of 5 options, more than the 3 models of the Yuan UP and the 2 models of the Baojun Yueye.
In terms of vehicle configuration, we selected models with similar prices. By comparison, the meta-UP configuration performs very well. Compared with competing products, Yuan UP not only has a wider range of passive safety and active safety configurations, but also provides sentry mode/clairvoyance, transparent chassis/540-degree image and other functional configurations. In addition, in terms of body size, a number of size data of Yuan UP are ahead of the other two models, which can provide more spacious riding space and storage space for drivers and passengers.
3. Product quality & service trend analysis
As a brand-new model, will there be hidden dangers of quality problems in the Yuan UP? From the perspective of positioning and technology, the Yuan UP can be regarded as an upgraded model of the Yuan Pro. Based on this, we will start with the fault problems of BYD Yuan Pro in the past year, and preliminarily predict the development trend of new car quality problems in the future through fault problem comparison.
According to the data of the car quality network, BYD Yuan Pro's complaints in the past year have mainly focused on "cracking parts" and "rusty body", etc., but the number of complaints and faults are in single digits, and the possibility of individual cases is not ruled out. Since the Yuan UP is a new model and is built on a new platform architecture, it can be considered that it is unlikely to have the above problems for the time being. However, whether new problems will arise as a result remains to be determined after some period of use.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the big data of the car quality network, we will provide a more objective reference for consumers to purchase models by analyzing the common service problems of brands in the past year.
From the point of view of service complaints, "price change" and "system upgrade problem" have become the service problems that car owners complain about the BYD brand a lot. Through further analysis, it can be seen that most of the service problems of this kind are concentrated in BYD Han, Song PLUS new energy and other models.
In terms of measuring the after-sales service reputation of new cars, we will analyze the responses of enterprises to car owners' complaints, and relatively objectively predict the after-sales service reputation of new cars. According to the data of the car quality network, the response rate of BYD brand complaints in the past year is 99.9%, exceeding that of most independent brands in the same period, which shows that manufacturers attach great importance to the demands of car owners.
Fourth, after-sales service policy and network distribution
In terms of after-sales service policy, Yuan UP non-operating vehicles enjoy a lifetime warranty for the three-electric system (the first owner), and a vehicle warranty period of 6 years or 150,000 kilometers. (Please consult your local dealer for details)
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the car quality network, BYD currently has a total of 1,763 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which the number of dealers in Guangdong, Shandong and Jiangsu is relatively large.
Summary:
As a new model of the BYD brand, the Yuan UP continues the characteristics of high appearance, large space and strong power. At the same time, compared with competing products, although the starting price of the new car is higher, it also adds more value-for-money configurations, and the cost-effective performance is also remarkable. As for whether Yuan UP can become a new sales growth point for BYD in the future, it is worth looking forward to!