Recently, a report released by market research institute TechInsights shows that China's smartphone market shipments in Q1 2024 will be 63.3 million units, a year-on-year increase of 1%, and OPPO (including OnePlus) ranks first in China with a market share of 17.1%. In addition, according to new data released by Counterpoint Research, in the first quarter of 2024, the global mobile phone market increased by 6% year-on-year, and OPPO's market share growth is particularly eye-catching, not only continuing to maintain its leading position in the Chinese market, but also ranking fourth in the global mobile phone market.
OPPO's fourth place in the global market and its outstanding performance in the domestic market are mainly due to its continuous investment in product innovation and technology applications. Judging from the feedback from the market and different media around the world, the key to OPPO's market share increase this year is the hot sales of its Find X7 series and Reno11 series. Among them, the Find X7 series has shown strong competitiveness in the high-end flagship market, and has been fully recognized by the market for its excellent imaging system and high-performance hardware. In particular, the Find X7 Ultra is equipped with the new LYT900 one-inch outsole sensor and is equipped with dual periscope telephoto cameras, which significantly improves the image strength and photo experience. In addition, for the first time, the Find X7 series has added a large model based on 7 billion parameters to the smartphone, and has also launched new functions such as AI elimination, AI call summarization, and AI content creation, leading the mobile phone to officially enter the AI era.
The new DSLR-level Portrait mode of the Reno11 series takes the atmosphere of portrait photos to a new level, simulating the bokeh texture of an optical lens, and easily achieving a background flare and bokeh effect comparable to that of professional lenses. The Reno11 series is equipped with a 32 million SLR-level portrait camera, a 50-million-level SLR-level wide-angle main camera and a 112-degree SLR-level ultra-wide-angle camera, which can provide a total of four focal lengths of 0.6x, 1x, 2x and 5x, covering a wide range of shooting scenes from the whole body to half the body, helping users record their wonderful lives with images. At the same time, the Reno11 series also has powerful AI functions, allowing more consumers to feel the convenience brought by AI.
Since the beginning of this year, OPPO has not only concentrated all its resources on AI, but also made AI functions cover all products from high-end to mid-range prices, which are the key to keeping OPPO in the smartphone market in the leading position, and at the same time bringing users an excellent experience closer to the real smart life.