Have you ever heard of "Lost East, Harvested Mulberry"? This story has to start with China's shopping malls, those "outdated" products that were once beautiful but are now neglected may have been forgotten in the corner of the Chinese market, but do you know? They have become "popular fried chickens" in faraway Africa!
Imagine holding a phone that has been phased out in China and may feel that it is underfunctional and outdated. But in some parts of Africa, the phone has become a hot hit. People think that its function is just right, and even think that the appearance is quite trendy! Let me slowly reveal the reason for this.
The African market has its uniqueness. The level of economic development there is relatively low, and many people are still using simple mobile phones. Therefore, the low-end mobile phones eliminated by China have become "sweet and sweet" in the African market. It is super cost-effective and very suitable for the purchasing power of African consumers.
Moreover, not only mobile phones, but also many home appliances such as TVs and washing machines that have been eliminated in China have also found new homes in Africa. Just like those "outdated" stars, although they are no longer glamorous in China, they have become "heartthrobs" in Africa!
The reason behind it, in addition to the particularity of the African market, is also the rapid development of China's manufacturing industry. China's manufacturing industry is constantly pushing through the old and eliminating old products. These eliminated products are not bad in terms of technology and quality, but they have lost their competitiveness in the Chinese market. But in the African market, they have been given a new lease of life.
This is a rare market opportunity for Chinese companies! They can expand into new market segments and increase sales and revenues by selling these obsolete products in Africa. It's like planting a handful of seeds on the African continent that may blossom in the future!
Of course, this does not mean that Chinese companies can ignore other markets. They still have to pay close attention to the changes in the market and the changes in demand, and constantly innovate and improve products in order to be invincible in the fierce international competition.
In short, the counterattack of China's eliminated products in the African market is not only an interesting phenomenon, but also a market phenomenon full of opportunities and challenges. It allows us to see the diversity and variability of the market, and also allows us to see the strength and advantages of China's manufacturing industry. Let's look forward to more Chinese companies shining in the international market!