The new name of Fuyao University of Science and Technology has aroused heated discussions, and the issue of changing its name has attracted attention!

Recently, Wang Shuguo, a well-known Internet celebrity president, has joined Fuyao University of Science and Technology after leaving Xi'an Jiaotong University. It is worth noting that the university, which has not yet started admissions, has already undergone a change of three presidents. According to relevant news, Fuyao University of Science and Technology may intend to change the name of the university, which has aroused widespread attention and discussion from all walks of life.

The issue of changing the name of a university requires a cumbersome process and procedure, and it has far-reaching implications, as the name of the university has become its hallmark like a public figure. Taking Fuyao University of Science and Technology as an example, although its name has a certain influence, it is inevitably affected by the latter's business conditions because it is closely related to Fuyao Group. If Fuyao Group is not doing well, it may lead to doubts among students about the school's choice, which will affect its positive business brand image.

In addition, universities should aim to recruit students globally, not just domestically. The word Fuyao is too concrete, and it is difficult to stand out among many 985 and 211 universities in China. Therefore, if the name of the university is not changed, the development space of Fuyao University of Science and Technology may become increasingly narrow.

Some netizens suggested that the word Fuyao could be considered to be replaced with Fuzhou or Fujian to better integrate with the administrative division and improve the school's popularity. In fact, with the exception of Peking University, Xiamen University, Shanghai University, and other universities that are directly linked to administrative divisions, other universities are trying to seek to be associated with them. In contrast, Fuyao University does have certain deficiencies in terms of naming.

The word Fuyao can only reflect the business relationship between the university and a group, which is contrary to the university's operating purpose. The name of the university not only represents its positioning, but also an important orientation for future development. Here are just a few of the universities that have successfully rebranded:

1. Hebei United University was renamed North China University of Science and Technology, with a clearer positioning and improved level;

2. Shanghai Fisheries University was renamed Shanghai Ocean University, and only two words were adjusted, so that the school has a broad vision and no longer gives people a sense of market;

3. Lujiang Vocational University was renamed Xiamen University of Technology, and before the name was changed, the name of the school was similar to that of "Pheasant" school, which was prohibitive;

4. Laiyang Agricultural College was renamed Qingdao Agricultural University, located in a well-known city in Qingdao, Shandong, making the school more attractive;

5. Gannan Medical College was renamed Gannan Medical University, which improved the overall level of the school, and the word "university" is obviously better than the word "college".

However, for Fuyao University, it is still necessary to carefully consider whether it should change its name.

After reading it, remember to like and follow