Text: China Children's Media reporter Li Reform
The owner of a mother and baby store in Jiangsu said: "After giving birth to a child, I feel that the baby uses everything quickly, especially the paper towels at home are also used very quickly. ”
According to her, the cotton towels, cloud towels, and rolling paper she often uses are the ones sold in her store, or she buys big-name paper towels in online groups. When it comes to shopping for children's tissues, she usually chooses according to different needs.
Baby paper products have always been one of the essential materials for families with babies, compared with milk powder, it has more choices, shorter user decision-making time, and weaker consumer stickiness. For maternal and infant brands, it is not too late to enter the baby paper market.
It's not difficult to get in, but it's hard to do it well. There are many varieties of baby and children's paper, and the competition is fierce, and the paper products that can allow consumers to repurchase are all specialized in meeting consumer needs and using experience. Below, let's combine the top five children's tissues on the Jingdong platform to see what characteristics they have?
Pigeon baby moisturizing tissues
Product Highlights: This tissue is soft for skin care, using virgin wood pulp, adding moisturizing factors, rubbing it for children without worrying about hurting children's skin.
User experience: When the child has a cold, the nose will not be red when the child wipes the nose.
Price: 100 draws x6/31.2 yuan, 0.052 yuan / draw.
Heart-to-heart baby pump
Product Highlights: The three-layer paper towel thick roll thickening process makes the paper towel soft to the touch, more absorbent, and not easy to break when wet.
Use experience: The baby's drooling or stains are left on the body, wiped over and over again, without leaving water, stains, or slag.
Price: 120 draws x18/64.9 yuan, 0.03 yuan / draw.
Creamy Paper
Product Highlights: The product is added with 30% cream ingredients to lock in more smooth and nourishing ingredients, making it more moisturized to the touch and making it a mask for the skin. Three-dimensional embossing process, experience the touch of paper drawing.
User experience: Compared with traditional baby tissues, this tissue is more moist, tough, and not easy to break.
Price: 100 draws x12/59 yuan, 0.049 yuan / draw.
Cotton era baby cotton soft towel
Product Highlights: The product positioning is a face towel specially designed for skin renewal, made of 100% cotton, thick and fine. While the product is skin-friendly, it is also moisturized with a cream that doubles the moist and soft touch.
User experience: This is a cotton towel that can be used by the whole family, in addition to normal face washing and wiping, it can also be wet and makeup, compared with other products on the market, its use scenarios are more extensive.
Price: 80 draws x12/159 yuan, 0.17 yuan / draw.
Curious little forest cotton soft towel
Product Highlights: Curious Little Forest Soft Towel is woven with herbaceous plant source fibers, the paper towel is wide and thick, delicate, non-pilling, not easy to break, and no peculiar smell. This product can be used both wet and dry, and the dry wipe is soft and not afraid of breakage when dipped in water.
Use experience: When used normally, this product is like a towel with fine lines, so you don't have to worry about bruising your child;
Price: 80 draws x12/79 yuan, 0.082 yuan / draw.
Good baby paper products will work the product itself, pure natural, soft and skin-friendly, strong water absorption, these are the basic skills of a baby paper products, only the basic skills are solid, in the same category of products in the right price, in order to survive in the paper rivers and lakes.
"The paper towel itself is more important, no matter how good the marketing is, the thing still won't live long. The mother and baby shopkeeper said.
When some consumers on the Internet discuss how to choose tissues, they invariably choose the product as the experience of using baby tissues themselves. The products of each brand on the above sales list are all safe and specialized. A good product and marketing can become a popular product, otherwise it will still be an Internet celebrity product with a gust of wind.