During the May Day holiday in 2024, more than 30 colorful cultural tourism activities will be launched in tourist attractions, key rural tourism villages and commercial complexes in the region to create diversified consumption scenarios and accompany citizens and tourists to spend a good time during the holiday. According to statistics, a total of 2,206,200 tourists were received during the holiday, achieving a comprehensive income of 176 million yuan, and the cultural tourism market was prosperous and orderly.
A chain of beads opens a new chapter
During the "May Day" period, the Haihe River Cruise - Yangliuqing route was navigated, with "water" as the medium, connecting classic cultural landmarks such as Yangliuqing Ancient Town, Yangliuqing Manor, Shijia Courtyard, etc., effectively activating the cultural and tourism resources along the coast, and more than 100 tourists started from the ancient cultural street wharf to deeply appreciate the folk ecological charm of the ancient town of Yangliuqing. During the holiday, we will increase the preferential measures, and jointly launch 25 preferential measures such as free tickets and discounts for cultural and creative products in key scenic spots and cultural and tourism business districts. 14 tourist attractions have implemented a free admission policy for model workers at or above the provincial level, winners of the "May Day" Labor Medal, and auxiliary police of the National Public Security People's Police. Before the festival, more than 10 Xiqing holiday travel strategies were continuously released on various media platforms in the city and district to provide travel guides for tourists. In Tianjin South Railway Station, the image advertisement of cultural tourism was placed, and the city's network experts and media influencers were organized to interact with Xiqing, release the highlights of the event, and create a holiday cultural tourism atmosphere. Carry out joint promotional activities in the same industry and other industries, preferential measures such as joint tickets for scenic spots, hotels + scenic spots, scenic spots + activities, and citizens who buy tickets for Tianjin Meijiang Auto Show to enjoy half-price tickets for key scenic spots, promote the mutual drainage and empowerment of scenic spots and business activities, and extend the tourism consumption chain.
Folk culture shows new vitality
The business card of Yangliuqing folk culture continues to be polished during the May Day holiday, and tourists immerse themselves in traditional folk performances in tourist attractions. During the holiday period of Yangliuqing Ancient Town, nearly 50 activities were launched in the main scenic spots, Doll Baoyu Square, Guandi Temple, etc., presenting a cultural feast integrating aesthetics, experience and interaction for the majority of citizens and tourists. Carry out mass cultural activities into the scenic spot, and launch a number of immersive performing arts activities into the ancient town during the holiday period of the Northern Performing Arts Group, "Shifu Liangyuan" immersive experience performance in the Shijia Courtyard Scenic Area to reproduce the Xiqing characteristic wedding customs, Shifu greeting relatives, flower hall poems, family competitions and other performances to interact with tourists, "Flower Rong Ancient Rhyme" national style concert in the Anjia Courtyard Scenic Area for citizens and tourists to present the guzheng, pipa and other musical instrument solos and national style dance performances, adding countless fans to the ancient town scenic spot. The activity of "Taste of Yangliuqing and New Elegance Collection in the Ancient Town" staged NPC parades and opera performances on the main street of the ancient town, as well as food cultural and creative markets, live broadcasts of New Year's painting stories, and intangible cultural heritage classes. The Porcelain Art Garden held a commemoration of the 1064th anniversary of the birth of Tin Hau and the 3rd Porcelain Art Garden Cultural Expo Week, where experts and scholars from all walks of life gathered to discuss Mazu culture and Tianjin Canal culture. The exhibition hall of the former site of the Tianjin Front Command Headquarters of the Pingjin Campaign "Decisive Victory in Tianjin Gate - Tianjin Campaign Documentary Exhibition" public welfare explanation, jeep model splicing experience and commemorative medal check-in activities to publicize and promote the red culture of Xiqing.
Guochao leisure travel leads the new fashion
The theme activity of the most glorious garden party of Yangliuqing Manor was unveiled on the May Day holiday, with an 8-meter giant doll parade interaction, a martial arts competition and a 1943 theater, creating a novel and unique experience for tourists in the form of "performing arts + interaction". Jingwumen China Martial Arts Park and professional martial arts groups jointly held the Jingwu Town Martial Arts Culture Week and the first Jingwu Martial Arts Conference, bringing together martial arts events, intangible cultural heritage markets, and folk performances. The large-scale original live stage play "Huo Yuanjia of Wu Legend" was grandly staged at the Jinwan Grand Theater, taking visitors to appreciate the charm of Jingwu martial arts. Shuixi Park's "Shuixi Yaji May Day Tide Spring Fun Travelogue" activity is implanted with pavilion performances, ancient style parades, and intangible cultural heritage experiences to create multi-dimensional experiences such as nature, culture, and leisure. Ye Encounter Camp launched the "Xinglin Good Market" national tide cultural healing market, bringing together many time-honored brands of traditional Chinese medicine, new tea drinks and sports and fitness brands, integrating medicinal diet therapy, traditional Chinese medicine conditioning, and handicraft workshops, so as to create a national tide carrier for tourists to experience the charm of traditional Chinese medicine culture.
Ecological village tours enrich new experiences
In early summer, Xiqing is a good time to travel, full of blooming flowers and refreshing green, and full of fragrant and romantic atmosphere. During the holiday, 13 campsites in Xiqing District allow citizens and tourists to embrace nature to their heart's content, the second Xiqing Country Park Camping Carnival, Sweetheart Manor strawberry picking season, barbecue camping season, ancient jujube honey fun insect festival, Tree Frog Tribe Ideal Village "Midsummer Fruit Parent-child Labor Season" and other theme activities have met with tourists one after another. Rice Shannon Valley May Day parent-child tour activities are wonderful, tourists stroll through the sea of rape flowers and take photos with scarecrows with different shapes, colorful slides, net climbing slides and other more than 20 kinds of amusement facilities, the whole family spend a relaxing and comfortable parent-child time. Relying on characteristic landscapes such as rape flowers and peony flowers, Shanshui Lanyun Ecological Manor holds themed activities such as "going on a date in spring" and peony flower festival, leading tourists to use wicker flowers to make exclusive garlands and delicious rape flower cakes to feel the vitality of spring.
The integration of business, culture and tourism creates new scenes
Cultural tourism continues to empower business complexes, and the "Great Beauty Festival 4.0" of the Society Mountain Cultural Tourism Port is back with a surprise return, with super-burning random dance performances, immersive performances of "Museum Wonderful Night", and supper food, satisfying the one-stop experience of eating, drinking and playing for citizens and tourists. Xiqing Wanda Plaza held AEON MALL Ultra Hero-themed activities such as the Fruit Music Festival and the "Sound You, Enjoy Time" concert, bringing high-burning hero battle tours. Xiqing Dayuehui large-scale puppet performances, children's flea markets and cute pet beauty contests create an interesting and pleasant consumption environment for consumers.
Holiday protection to new heights
Create a friendly and warm tourism environment, increase the number of ticket sales points in a timely manner according to the passenger flow, enrich the ticket purchase channels, reduce the waiting time of tourists, and enhance the sense of play experience of tourists. Increase the allocation of temporary parking lots, traffic signs and guidance forces in key scenic spots, and arrange personnel at the entrances and exits of parking lots in key scenic spots to ensure smooth and orderly passenger flow during peak hours and provide tourists with a better service experience. The Xiqing District Culture and Tourism Committee coordinated and linked, and the Xiqing Branch of the Public Security Bureau strengthened the deployment of police forces on densely populated road sections, key scenic spots, and parking lots. The Xiqing Fire Detachment and the Chengxi Power Supply Company have strengthened the guarantee for large-scale cultural and tourism activities and made every effort to cope with the peak of passenger flow. During the holiday, the District Bureau of Culture and Tourism organized the whole region to carry out safety inspections on key cultural and tourism venues, and the cultural and tourism industry in the whole region operated in an orderly manner, with no emergency safety incidents and tourism-related complaints.