Before the 618 event officially started, Apple's iPhone 15 series mobile phones have opened a large-scale price reduction, and this wave of price reductions should be a relatively large one in history. Among them, the iPhone 15Pro has a maximum discount of 2,300 yuan, and the iPhone 15Pro Max also has a discount of more than 2,000 yuan.
Today, the self-operated flagship store of Apple products Jingdong opened 618 preferential activities in advance, and the iPhone 15Pro 128GB version is priced at 6099 yuan, which is 1900 yuan lower than the first price; The price of the 256GB version is 6999 yuan, which is 2000 yuan cheaper than the initial price; The price of the 512GB version is 8899 yuan, which is 2100 yuan lower than the initial price; The price of the 1TB version is 10,699 yuan, which is 2,300 yuan lower than the initial price.
The iPhone 15 Pro Max is more discounted, with the 256GB version priced at 7949 yuan, which is 2050 yuan lower than the initial price; The price of the 512GB version is 9849 yuan, which is 2150 yuan lower than the initial price; The price of the 1TB version is 11,749 yuan, which is 2,250 yuan lower than the initial price.
As a comparison, last year's iPhone 14 Pro had a lowest price of about 6699 yuan in the 618 event, and this year's iPhone 15 Pro came directly to 6099 yuan, which is a bit more preferential than the iPhone 14 Pro.
In addition, according to data released by market research agency Counterpoint, Apple's iPhone sales in the Chinese market fell significantly in the first quarter, falling by as much as 19%. Judging from this report, the sharp price reduction of the iPhone 15 series may be in exchange for more market share. What do you think?