Led by a new generation of young people, a new era of consumption is coming. Compared with the past, young people now have more choices in consumption and have become less "single-minded".
This sign can be seen from the e-commerce market, more and more young people no longer have only one APP in their mobile phones, but Tmall, JD, Vipshop, etc.
When buying vegetables and fruits, the first thing that comes to mind is a lot of things, a certain east on a digital home appliance department, a cat on a life department store, it is best to go to a certain only to buy clothes and shoes, if you want to buy something novel, then go to a certain sound.
Which one has better service, faster logistics, which clothes and shoes are cheaper, in the minds of young people, there is always a scale, and when shopping and placing orders, they have the most rational and sober judgment.
For example, netizen Xiao Zhang is a typical "amorous consumer personality", who not only likes to go to small counties to see different scenery, but also likes to repeatedly compare between major e-commerce platforms, in Xiao Zhang's original words: "There is a joy of discovery".
When Xiao Zhang usually buys things, he likes to visit discount platforms such as Ole and Vipshop, because the big names on these platforms have discounts, which have a huge attraction for people who pursue cost-effectiveness.
Xiao Zhang said: "It's not that you can't afford the original price, but the discount is more cost-effective, and there are cheaper options for the same thing, so why choose the expensive one?"
Amorous young people, while flocking to discount platforms to embrace discount retail, are also pouring into small cities, changing the pattern of the tourism market. During this year's May Day holiday, many young people's travel destinations are small counties.
According to the data of the Ctrip platform, hotel booking orders in the county market during the May Day holiday increased by 68% year-on-year, and scenic spot ticket orders increased by 151% year-on-year, which was higher than the national market. Among them, Pingtan in Fujian, Yangshuo in Guangxi, Anji in Zhejiang, and Wuyuan in Jiangxi are all popular county tourist destinations, attracting a large number of "tourism special forces".
The reason why these young people prefer the county seat, on the one hand, is because the county town tourism is more cost-effective, lower transportation costs, lower accommodation costs, and many times a thousand yuan per capita can play a small county.
On the other hand, it is because the small county town is far away from the hustle and bustle of the city, and the slow-paced life and different scenery make young people yearn for it, some netizens said: "The biggest feeling of coming to the county town is that life here is so leisurely, everyone walks slowly, which makes me a little uncomfortable for a while." ”
In the era of amorous consumption, young people are no longer single-minded in both travel and shopping, but pursue a better life with a rational attitude.