The "May Day" holiday has set off a consumption boom in major industries, music festivals and concerts are piled up, and catering attractions are crowded...... Jingdong Electric released a May Day consumption report showing that residents' new lifestyle consumption and the new consumption brought by trade-in dominated the 3C home appliance consumption during the May Day holiday. From May 1 to 5, the omni-channel turnover of JD.com's self-operated stores increased by 59% year-on-year, and major categories such as kitchen and bathroom, air conditioning, color TV, ice washing, household appliances, and mobile phones all ushered in a peak of customer flow. Among them, the proportion of new sales contributed by the trade-in of household appliances has doubled, and the first-class energy-efficient air conditioner, large-capacity refrigerator, "washing machine + dryer" washing and drying package, and intelligent quality household appliances such as dishwashers and sweeping robots in household appliances have ushered in a strong "new trend"; stimulated by the launch of new phones such as Huawei Pura70 and the 20% increase in the value of old mobile phones, mobile phones have increased by more than 75% year-on-year; Jingdong Electric has focused on the "one-stop home" experience of home appliances, and smart home has increased by more than 220% year-on-year , furniture, sofa mattresses and other home accessories have a very high increase.
24 stores opened on May Day, and the offline Jingdong self-operated stores were "crowded"!
Compared with the crowded attractions of overseas travel and domestic tourism, many citizens choose to go shopping in shopping malls, squares, and electrical appliance stores at their doorsteps. During the May Day period, 24 Jingdong MALL and Jingdong Electric City flagship stores in 22 cities across the country "opened their doors to welcome customers", with a large trendy shopping space, bringing together the best-selling and new and exotic products of home appliances and home furnishings, and the same quality, same price and same service as Jingdong's main station...... A large number of consumers came here, triggering a phenomenal consumption event.
Jingdong data shows that the cumulative turnover of the first Suzhou Jingdong MALL in Jiangsu exceeded 100 million yuan, and Guangzhou Jingdong MALL and Chongqing Jingdong MALL were crowded, and the customer flow of the two stores exceeded 200,000 in the first five days of the trial operation. In Baoding, Hebei, Songjiang, Shanghai, Zhengzhou, Wuxi, Changzhou, Kunming and other places, the new flagship store of Jingdong Electric City has triggered a consumption boom, and the store sales staff are busy until late at night every day to ensure that every consumer is satisfied.
The opening benefits of 30,000 square meters of Suzhou Jingdong MALL are superimposed on government subsidies and the price is moving
30,000㎡ Guangzhou Jingdong MALL is deeply loved by young customers with technology and fashion
Chongqing Jingdong MALL has a business area of up to 60,000 square meters, and the lottery site is crowded
Jingdong Electric City Flagship Store Baoding Store Shopping Prize
Jingdong Electric City Flagship Store Zhengzhou Songshan South Road Store is also popular
The holiday effect has driven home appliances to "renew" and "trade-in" into the protagonist of consumption
In response to the demand of the holiday consumer market, nearly 300 JD.com's self-operated stores across the country have been equipped to carry out rich consumption activities such as trade-in subsidies, new product launches, full purchase reductions, experience activities, and music festival linkage, so that more consumers can get preferential concessions. Ms. Zhang from Baoding traded in a new 3P first-class energy efficiency vertical air conditioner for only more than 5,900 yuan, "The old air conditioner at home was bought 15 years ago, and it has not been broken and has not found a chance to deal with it." This new air conditioner was originally sold for 7299 yuan, and it is much more cost-effective after the new machine renewal subsidy + the old machine residual value subsidy". Jingdong Electric said that the designated model of green smart home appliances for trade-in enjoys 15% price subsidy for new machines, superimposed on the May Day campaign, the price is much cheaper than usual, and the eliminated old household appliances are directly dragged away while sending the new machine, and consumers are also trouble-free.
At the same time, new products are also the biggest "selling point" of the May Day Golden Week. Jingdong Electric Nanjing Xinjiekou store 3C counter manager said that Huawei Pura70 is very popular, consumers enter the store and ask if there is any goods? In addition, Apple's iPhone15 series, Huawei nova12, OPPO A3 Pro and A2, Samsung C55, and vivo X100 are also popular.
May Day is also the peak period of new home decoration and marriage, the demand for home appliance packages is strong, 30000-60000 yuan of set purchases account for a relatively large amount, Jingdong Electric said, "Consumers' pursuit of a new lifestyle, more and more attention to the use of home space, such as central air conditioning, sweeping robots, dishwashers, water purification three-piece sets, steaming and baking machines, large-capacity side-by-side refrigerators, Smart quality home appliances such as laundry and drying sets are hot together with whole-house customization, and we have specially launched a home appliance proposal activity, through free door-to-door room measurement and kitchen and bathroom bureau renovation and other services, so that consumers can get home appliances with one-stop peace of mind." The relevant person in charge of Jingdong Electric also said that in view of the fact that some users have a set of purchase needs, but the home improvement process is long and the budget is insufficient, the Jingdong Electric Appliance Proposal Master also has a pre-planning purchase cycle service to help consumers complete the home appliance package according to the decoration period and budget needs.
Jingdong Electric sponsors popular May Day events such as the Midou Music Festival
Landing the "My Home Freedom New Formula" activity in JD Mall
Sponsoring music festivals and other experiential activities, Jingdong Electric has become a trendy landmark
5month1-3day,Jingdong Electric Heating sponsored the 11th Midou Music Festival,Lin Yilian、Li Yuchun、Mao Buyi、Wei Chen and other well-known musicians showed super musical charm,Attracted tens of thousands of music fans,Jingdong Electric moved the city flagship store pop-up store to the scene,Through new product experience、Hair braiding、Face painting、Intangible cultural heritage paint umbrella and other activities to build a new bridge of communication with young consumers。
Jingdong Electric also cooperates with Casarte, Hisense, COLMO and other brands to bring the music festival to the super store, and the food experience, coffee experience, free clothing care and other pattern experience interaction blossom in the major stores of Jingdong Electric, bringing the trend, fun and passion to more customers. In Wuhan, Xi'an, Kunming and other JD Mall landing home scene pop-up stores, to create home interactive scenes, deep cultivation of users' home appliances and home one-stop shopping mind.
Reporter: Cheng Chen
Editor: Yuan Biao
Review: Qi Ji Gu Jun
Proofreading: Rui Tianshu