Loading...
Withdrawal turmoil: What did a hot pot solve?
The movie "There is No Thing That Can't Be Solved by a Hot Pot" was burdened with a lot of expectations from the trailer to its release, but the reality does not seem to be satisfactory. The hot pot in the trailer is both a theme and a gimmick, and the carnival at the dinner and the emphasis on taste stimulation made many viewers excitedly book tickets for the premiere.
However, the cumulative box office only stopped at 52.48 million yuan, which caught everyone off guard. This film, directed by Ding Sheng and starring Yang Mi and Yu Qian, was originally positioned as a light-hearted and humorous group comedy, but it had to be withdrawn due to many factors. From the publicity strategy to the adjustment of the film schedule, all of them show the filmmaker's misjudgment of the market.
Especially when other films such as "Peacekeeping Anti-riot Team" are drastically supplementing and promoting, "There is No Thing That Can't Be Solved by a Hot Pot" is more conservative and lacks sufficient market impact.
Campfire Planning: When Marketing Strategy Meets Reality
Regarding the marketing strategy of "Oriental Beauty", the comments of netizens are even more ridiculous. What was supposed to be a well-planned marketing campaign turned out to be inadequate. In the pre-sale ticketing, many fans of Yang Mi even used their savings to close the venue to support their idols, but because of the mismatch between the film itself and the publicity, the audience entered the venue with full expectations, but they appeared disappointed.
What's more, the cooperation of chain hot pot restaurants in the theater failed to attract the audience as expected, and many viewers reported that they did not buy the "hot pot taste" of hard and wide, and felt that such publicity was too blunt and lacked creativity. On social media, some viewers jokingly said: "I went to the theater to watch movies, and now it seems that I am more here to eat hot pot." ”
Small screen drama: Yang Mi's innocence and netizens' firepower
Yang Mi is obviously an innocent person who was involved in this turmoil. As the leading actor, her enthusiasm and devotion to the film are obvious to all, but in the unfavorable public opinion environment where the film encountered, she became the focus of criticism. Some audiences and media did not objectively put the responsibility for the withdrawal of the film on her, believing that her traffic was not converted into box office.
However, more sensible netizens believe that an actor's responsibility is to play his role well, and as for the final success or failure of the movie, it should be a problem faced by the whole team.
On social media, Yang Mi's fans came out in solidarity, saying that "the actors should not be blamed for the movie itself and marketing mistakes", and cheered up the idol with various funny memes and jokes, this "keyboard war" is both fierce and dramatic.
The Ending or a New Beginning: Hitting the Streets and the Future
Behind every movie is an untold story, and the story of "There is No Thing That Can't Be Solved by a Hot Pot" seems somewhat ironic. The movie hit the streets, and even the hard work of the leading actor and the production team seemed to be in vain. However, is this really the end?
Perhaps for the filmmakers, this is a valuable lesson, there is still a long way to go, how to learn from this failure and regroup, is the question they should think about.
And for the audience and fans, this is just an anecdote in the countless stories of the film, who will continue to support their favorite actors and look forward to the surprises of the next production. Eventually, all the turmoil will pass, but the discussion and topics will continue. What do you think? Let's talk about your thoughts in the comment section!