I thought that the "Walking with Hui" Hainan trip was just selling fruits, bringing goods, etc., but I didn't expect that on the afternoon of May 3, "Wang Zhan" suddenly appeared in the live broadcast room of "Walking with Hui", and moved the live broadcast room to the launch site of the Long March 5 rocket, and broadcast the successful launch of the Long March 5 rocket.
This live broadcast event has created a new height of e-commerce delivery, because no one has ever done this, and no one has ever dared to think so, but the "Walking with Hui" live broadcast room has been realized, it can be said that this live broadcast event has directly consolidated the special status of "Walking with Hui" in the industry, and expanded the territory of China's e-commerce live broadcast: "Even rocket launches can be live-streamed".
Looking back on the past, the eventful years
Looking back on the past four months, "Walking with Hui" can be said to have completed the counterattack, after the "small composition" incident in December 2023, Dong Yuhui set up his own door and founded "Walking with Hui".
Among the many anchors selected by the East, the only people who are willing to follow Yuhui are Xiaoxiao, Panpan, Dong Dong, Peng Peng, Han Sen, An An, Chuanxi and Xiaobei who joined later, and Ma Qian, an operator who often sells goods by voice, also joined the team, just such a simple "grass platform team" It's set up, on the day of the premiere, this newly formed team amazed the mother-in-law in the form of a party, the number of fans before the live broadcast was 4.04 million, the live broadcast on the day was nearly 4 and a half hours, when the number of fans reached more than 7 million after the live broadcast on the first day, the number of fans increased by 3 million, the sales volume on the day was 189 million, the number of likes reached 1.28 billion, and the highest number of people online was 1.7 million +.
Since then, the sales data has been rising, and the sales data has been rising, ranking first in the sales data of 890 million in January, 449 million in February, ranking second, 602 million in March, ranking first, reaching 580 million in April, ranking first, and the cumulative turnover in the first four months reaching about 2.5 billion yuan, ranking first in the industry.
In addition to ranking first in terms of turnover, "Walking with Hui" also interviewed Andy Lau, Zhang Yimou and other well-known actors and directors successively, expanding the network resources of the film and television industry, at the 18th Beijing International Film Festival, Dong Yuhui was invited to attend and became a guest speaker; during this period, well-known writers such as Liang Xiaosheng joined hands with "People's Literature" magazine, Yu Hua and others joined hands with "Harvest" magazine to visit "Walk with Hui" In the live broadcast room, the two magazines sold 17.8 million and 14.6 million sales respectively in the live broadcast room, which can be said to have sold for a year in one night.
Later, Nobel laureate Gurnah visited, so that the "Walking with Hui" live broadcast room into the field of vision of world-renowned writers; at the same time, Dong Yuhui also interviewed Mr. Zhang Ruimin, a well-known entrepreneur and founder of Haier Group; in March and April, "Walking with Hui" carried out Hubei and Henan activities, these two activities not only drove the development of the local cultural and tourism industry, opened up the export market of agricultural products, but also enhanced the reputation of Hubei and Henan, especially in the Henan tour activities, not only showed the profound history and culture of Henan, Cheap and high-quality agricultural products are even more justified for the people of Henan.
Looking forward to the future, the grand exhibition is magnificent
After more than 4 months of operation, "Walking with Hui" not only did not fall, but also became more and more vibrant, and now "Walking with Hui" has explored a new model of business development, Dong Yuhui and the team repackaged and positioned the live broadcast room according to the business content: the live broadcast room is defined as "love life", the cultural tourism propaganda of various provinces is defined as "reading mountains and rivers", and the guest interview is defined as "breaking 10,000 volumes".
On the other hand, since the small essay incident at the end of 2023, Mr. Sun Dongxu has lost the position of CEO of Oriental Selection, and Mr. Yu Minhong has personally taken on this role, but I don't know if it is not adapted to the soil or the management is not in place, since Dong Yuhui left the Oriental Selection, the performance of the selection has been tepid, and it has never been on the top of the list of goods.
After the end of the Oriental selection of Fujian activities, Mr. Yu Minhong put down all his work and started his Tibet self-driving activities, so the "Walking with Hui" Henan Tour, the Oriental Selection of Hunan Teacher Yu did not participate, as if he wanted to open, no longer involved in the business of these two teams, let go of the two teams to compete and face off on their own, and now it seems that "Walking with Hui" is slightly ahead.
At last
In just a few months, "Walking with Hui" has broken out of a bloody road, which no one thought at the beginning, I don't know what those people who insisted on "going to Huihua" thought at the beginning, and when they saw the results of "Walking with Hui" today, there would be some reflection.