The hot weather has not yet come,
But in Yiwu, Zhejiang,
Sales, production of "face kini",
In the shops and factories of sun-protective clothing,
The business is already "hot" to the point that it can't be picked up.
The customer tries on a sunscreen mask. Photo by Chao News reporter Zhang Miao
"Since November last year,
Someone has placed an order for a 'facekini' with me.
Now we ship 40,000 or 50,000 pieces a day. ”
Yiwu International Trade City operator Dong Wei said
The "face kini" in Dong Wei's shop. Photo by Zhang Miao
"We make factories for sunscreen clothing,
can't produce at all,
There are incoming trucks queuing at the gate every day,
Sometimes there will be conflicts in order to grab goods. ”
Merchant Bai Hongde looked happy and troubled.
"The needle cotton block on this floor
There are more than 800 merchants,
Last year, there were less than 10 merchants selling cool products.
This year, there are more than 80 merchants"
According to data from the Chinagoods platform, the number of stores selling sunscreen products in Yiwu Trade City increased by nearly 40% compared with last year, and the largest sales product was sunscreen clothing, with the number of orders increasing by 36% over the same period last year, and the search data increasing by 115% over the same period last year; "Facekini" is also among the most popular items, with nearly 26% more stores selling the product than last year, and the number of orders up 33% year-on-year.
According to data from third-party consulting agencies, in 2016, the size of China's sunscreen clothing market was 45.9 billion yuan, which increased to 61.1 billion yuan in 2021 and is expected to reach 95.8 billion yuan in 2026.
Ugly "Face Kini"
This year, fishbones and hyaluronic acid were added to the bridge of the nose
The explosion of "facekini" began last year.
In 2004, Qingdao native Zhang Shifan designed a mask based on a diving cap to block ultraviolet radiation and jellyfish stings.
After that, the "ugly cute" facekini entered the international fashion weeks in Paris and New York, and finally exploded on social media last year.
"You see, this year's 'Face Kini' has a new style. Dong Wei showed the products in the store to reporters, "The new model adds the nose bridge fishbone and hyaluronic acid, the nose bridge fishbone can support the face kini, and it will not rub off the lipstick and foundation when wearing it, not to mention hyaluronic acid, wearing 'face kini' sunscreen can also care for skin care." ”
Different from previous years, Dong Wei has received a lot of customized orders this year, "60% of them come from e-commerce customization, and basically there are minimum orders of one or two thousand." ”
The four production lines work non-stop, and 40,000 or 50,000 "facekinis" can be shipped in one day. Compared with the same period last year, sales have increased by nearly 3%.
Similar to the "facekini", various styles of sunscreen masks have entered the peak sales season since the end of last year.
"It's not just women who want it, it's men who need it too. The gray and black styles are very popular with fishing people and outdoor workers. ”
There is a factory schedule that has been in half a year
"After the Spring Festival this year, some e-commerce anchors came to us to talk about cooperation, and we released sunscreen clothing products, and they sold them live. I said to them, 'You're late, the factory is already scheduled for half a year.' Speaking of the sales of his own sunscreen clothing, Bai Hongde smiled all over his face, "More than 100 skilled workers are too late to work overtime." ”
"I have two years of experience in making sunscreen clothing, and now I can do 60 pieces of sewing clothes a day, and I can earn 15,000 to 18,000 yuan a month based on piecework wages. 52-year-old Huang Huilan said.
Sunscreen clothing in Bai Hongde's store Photo by Zhang Miao
The production of sunscreen clothing is a technical job. "The fabric of the sunscreen clothing is mainly nylon, which is particularly smooth, and when the zipper is sewn on it, the fabric is easy to get out of shape. Huang Hongming, president of Yiwu Daily Merchandise Industry Association, told reporters that in recent years, Yiwu has focused on improving the upstream and downstream industrial chain, attracting a number of head brands to lay out sunscreen clothing factories, driving the popularization of garment technology, cultivating a group of skilled workers, and enhancing the strength of the manufacturing industry.
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(Source: Chao News, Qianjiang Evening News, CCTV Finance, China News Network Editor: Lv Yanli)