During the hot May Day schedule, the film market is like a warm feast, but the dishes of this feast can be described as varied, ranging from eye-catching deliciousness to unexpected ups and downs.
First of all, the focus of people's attention is the movie "Peacekeeping Riot Squad". This film is based on the theme of peacekeeping police, and is performed by a group of new-generation actors such as Huang Jingyu, Wang Yibo, Zhong Chuxi, and Ou Hao. The box office on the first day was as high as 136 million, ranking first at the box office for three consecutive days, which is simply a dark horse, but the strange thing is that on Douban, there are mostly one-star and two-star short reviews, and this contrast is ridiculous.
Another highly anticipated movie, "Howl's Moving Castle", topped the list of wanted views before its release, which can be described as huge, but after its release, it suffered a box office waterloo, and the film schedule has been hovering at 10%, and the cumulative box office is less than 80 million, which makes the audience quite disappointed, as if they were looking forward to a fireworks feast, but only saw a chicken feather.
At the same time, although "The Siege of the Kowloon Walled City" starring Louis Koo and other Hong Kong stars has a good reputation, with a score of 7.5, it is still difficult to exceed 10% of the film schedule, which seems to imply that the audience's aesthetics of this genre have changed.
However, the most eye-catching is the comedy "Spending Money at the End of the Road" starring Jia Bing, Tan Zhuo, and Xiao Shenyang. Although the name, story, painting style and cast configuration of this film are a bit like an online movie, it has refreshed the box office record on the first day of the May Day comedy, receiving 174 million in two days, and the film schedule has soared from 15% to 20.3%, which is simply the box office overlord of the May Day file.
The film tells a rather dramatic story. Like a feast of coins, a guy who never squandered it, Jia Youwei, was diagnosed with an advanced brain tumor and only had 10 days left to live, but he never squandered his savings. So, he decided to spend all his savings and live a luxurious life with his middle school classmates, whom he hadn't seen for 20 years.
This film shows a strong emotional conflict through Jia Youwei's choice in the face of life, death and wealth. He squandered his money and enjoyed life to the fullest, and at the same time incorporated a lot of jokes with Northeast characteristics, which was full of funny. But at the same time, the jokes and memes of the movie are not up to the level of a record-breaking comedy, and even the quality itself is inevitably a little unsatisfactory.
The director gave too many negative comments to Jia Youwei's money-saving behavior, which made the whole story seem uncomfortable. Jia Youwei's frugal behavior was excessively ridiculed, making the movie lose the lightness and joy that a comedy movie should have.
In addition, domestic comedies are becoming more and more routine, formulaic and fast-food, which is a worrying phenomenon. The popularity of commercial films may lead to the aesthetic degradation of the audience, and the aesthetics and romance of the film may gradually be lost.
To sum up, behind the popularity of the film market, there are many hidden problems that need us to think deeply and solve. Behind the carnival, should we examine our expectations of the film and re-examine the cultural and emotional significance that the film brings to us?