"Datang Never Sleeps City has been captured by tourists from six countries", "The most beautiful wall is reproduced by the West Lake in Hangzhou", "The college students on the May Day train are terrifyingly strong", "Qingdao Zhanqiao fishing mobile phone main salvage one get one free"...... On the second day of the May Day holiday, travel anecdotes from all over the country are still frequent visitors on the hot search list. A reporter from Beijing Youth Daily learned that in order to attract tourists to travel to their cities during this holiday, cultural tourism around the country has also made great efforts. On May Day, nearly 316 million people moved across regions.
Cultural tourism "Internet celebrity" cities have "echoes" one by one
As the annual peak travel season, May Day is a must-win place for the tourism market. This year's May Day holiday not only has a 5-day holiday, but many netizens rely on annual leave to change their vacation from 5 days to 9 days. And this has also become an important holiday for many cultural tourism companies to "drain".
A reporter from Beijing Youth Daily learned that this war of cultural tourism has already begun. In addition to opening up more tourism routes and Amway's various new ways to play, the cultural and tourism departments in many regions are also busy finding new ways to grasp topics, attract attention, and attract tourists.
Previously, there had been a popular scenic spot and a city in this five, which had "echoes".
A few days ago, the scenic spot where "Wang Po Said Media" is located, Kaifeng Long Live Mountain Song Martial Arts City, Henan Province, released a news that Zhao Mei, the actor of "Wang Po", took a month off and was replaced by other actors during the period. The popularity of the scenic spot has not been affected by this, and the scenic spot has been sold out for two consecutive days.
Zibo, which became popular last year because of barbecue, and Tianshui, which became popular in March because of Malatang, both ushered in a wave of passenger flow again. is the same as the boss of Tianshui Malatang, because he is tired and fails to manage his expression, the wokcake brother has become a new Internet celebrity in Zibo. After being also "interviewed", the little brother was busy working and squeezing out a smile, and was even jokingly called "laughing when you see people, and you are already conditioned". The Maijishan Scenic Area in Tianshui was urgently announced on May 2, and all kinds of tickets for the scenic spot on May 3 have been sold out.
Harbin, which sent away the ice and snow, ushered in the opening of the Ice and Snow World Zhile Valley Amusement Park on May 2. On May 1, the Harbin Songhua River Light and Shadow Show was officially staged at the Flood Control Memorial Tower. This holiday, Harbin welcomes the peak of tourists again. In terms of railways, Harbin sent 524,000 passengers on May 1, of which 113,000 passengers were sent from Harbin Station, both hitting a record high for the same period in history. After setting a record on December 31 last year, the passenger flow of the Harbin metro network reached a new high of 1,409,400 on May 1.
Attract attention before the holiday, and the strength of "keeping customers" during the small long holiday
And more cultural and tourism departments are also full of tricks to attract the attention of young netizens.
"The first thing I did when I took office today was to sincerely invite everyone to come to Chengdu on May Day. A week before May Day, Chengdu Cultural Tourism officially announced that the giant panda "Huahua" was appointed as the "Honorary Director of Chengdu Cultural Tourism". Chengdu Cultural Tourism also took great pains to announce the resume of the new director "Huahua": "Cheng Hehua, female, 3 years old and 9 months, Xiong, Chengdu, Sichuan, full-time doctoral degree in kindergarten......
This move really attracted the attention of netizens. As the "top female star" in the panda industry, Huahua has made great contributions to Chengdu's "panda economy". According to public information, during the May Day holiday in 2023, driven by Huahua, the Chengdu Giant Panda Breeding Research Base, which was visited by 264,000 tourists, ranked second among the top ten popular attractions in the country. Some netizens even calculated that Huahua contributed 49.2 billion yuan of direct or indirect income to Chengdu's tourism industry in a year.
Not only Chengdu's Huahua, but also videos such as "Can this cat work?" and "Bao Huo", which are represented by "cat meme" narratives, have circulated in many cultural tourism social media and short video accounts. The "happy cat" that claps its hands with happiness, the "aggrieved cat" with a sad face, and the "dancing cat" that shakes its belly flexibly...... These smash hit kitten GIFs are paired with various scenery, scenic spots, and scenes of recommended tourism projects in the area, accompanied by sound effects and funny text, and become a scenic spot promotion video with its own traffic password. And the "reproduction of classic positions" that has just swept the short video circle has made the efforts of Nanchong Cultural Tourism and Chongqing Cultural Tourism seen by young people.
In addition, immersive "travel dress-up" experiences such as peony in Luoyang, hairpin flower in Fujian, Tang Feng in Xi'an, "Princess Yanji" in Yanbian, and Handan Warring States robe are still the first choice for travel photography. Since April, the search volume for "Hanfu makeup" has increased by 136% year-on-year. Some netizens even "followed" the footsteps of variety shows, such as going to Changsha to the Pozi Street Police Station to take a "squatting corner photo".
Food is also an indispensable part of travel, and even some netizens' journey is "taste bud travel". Covering an area of more than 10,000 square meters and with more than 600 stalls, the "Zhengding Night Market" became popular in April. Meituan data shows that in the past two weeks, the search popularity of "Zhengding Night Market" has increased by 13 times compared with the previous two weeks. As a result, Zhengding has also been selected into the list of county-level tourism popular cities on a number of online travel platforms.
There are many small and medium-sized cities like Zhengding that focus on "taste bud tours" and "shopping and eating tours". Meituan data shows that during the May Day holiday, accommodation bookings in cities such as Tianshui, Zibo, Taizhou, Liuzhou, Chaozhou, and Yanji with food characteristics increased significantly.
On the 1st, the cross-regional flow of people in the whole society was nearly 316 million
The various work in the early stage has obviously achieved results in this May Day, not only the search for "May Day" keywords first appeared in various scenic spots, tourists burst into news, and many places are notified of the reception of tourists, tourism consumption and other aspects of the number "new high". Even the top of the hot search list on various platforms are often people and things encountered during travel.
A reporter from Beiqing Daily learned that the data released by the Ministry of Transport on May 2 showed that on May 1, the cross-regional flow of people in the whole society was 315.742 million, an increase of 54.7% month-on-month, an increase of 30.3% over the same period in 2019, and an increase of 16% over the same period in 2023.
Specific to popular cities, the 12306 train ticket pre-sale heat map shows that the central cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, and Zhengzhou have a large number of net outflows, while Luoyang, Chaozhou, Dali, Fuyang, Handan and other places have a large net inflow of passengers.
According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) during the May Day holiday increased by more than 190% week-on-week, with Beijing, Shanghai, Chengdu, Chongqing, Xi'an, Changsha, Guangzhou, Wuhan, Nanjing, and Qingdao being the top 10 popular destinations in the country. Mafengwo data also shows that Beijing is the most popular, with Beijing, Shanghai, Chengdu, Chongqing, Hangzhou, Guangzhou, Wuhan, Nanjing, Suzhou, and Shenzhen among the top 10 popular urban destinations in China during the May Day holiday.
Analysts say consumer travel needs have changed significantly from 10 years ago. From looking at the scenery to pursuing a new scene of immersive experience, more attention is paid to in-depth tourism-themed leisure and vacation life. Among young consumers, more diversified ways of playing, such as city walk, stamped travel, travel photography, concerts or event tours, and cultural museum tours, are emerging one after another. Under this change, the cultural and tourism department should make more efforts to promote local topics and tourism experience, the former is to "attract tourists", and the latter is to "retain customers" or have "repeat customers" and "tap water".
Text/Beijing Youth Daily reporter Zhang Xin
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