During this "May Day" holiday, people's enthusiasm for travel is high, and renting a car has become a popular choice for the holiday, and the car rental market has also ushered in a small peak.
According to data from a number of car rental platforms, during the "May Day" period, domestic car rental self-driving orders increased by 40% year-on-year, and car rental orders in Hangzhou, Qingdao, Nanjing, Shanghai and other cities grew rapidly, and the rental rate of this year's "May Day" holiday is expected to reach more than 90%.
Among them, family travel accounted for 45%, and the booking models were mainly SUVs and commercial vehicles, and spacious and comfortable models were favored. Affordable economy cars, spacious SUVs, and seven-seater models for families or groups of people are well booked.
Book in advance, and the turnover skyrockets
"A lot of people start booking a month in advance, and now all the cars in our store are rented out. Yu Xiufeng, president of the car rental industry branch of Jinan Road Transport Association and general manager of an automobile service Co., Ltd. in Jinan, told reporters that the customers of the car dealership are mainly individuals and families. "The more popular models are Volkswagen Passat, Magotan, Buick business car, etc. ”
Yu Xiufeng
The booming car rental market has been matched by an increase in prices. "Generally, it is rented from 5 days, like ordinary A-class cars, it may be 100 yuan/day, and you can get 200 yuan/day during holidays. Yu Xiufeng said that due to factors such as affordability, free routes, convenience and high comfort, car rental travel is attracting more and more consumers.
According to data from a travel platform, the car rental turnover in 2023 will increase by 160% year-on-year, an increase of more than 10 times compared with 2019, and more than 7 percent of car rental merchants have doubled the number of orders on the platform.
Luxury car leasing is on the rise, and there are bosses who earn millions a month
In addition to the traditional car rental industry, luxury car rental has also become more and more popular due to everyone's curiosity and escalating consumption patterns.
As a luxury car leasing company, Xin Shiqiang has received the signal of the arrival of the "May Day" car rental peak. "I have about 40 luxury cars under my name, and I borrowed more than a dozen from my peers during the May Day period, but they are still not enough. On April 30th, I picked up 3 new BMW 5 Series cars directly from the BMW 4S store. ”
Luxury car leasing companies believe in strong teachers
Xin Shiqiang introduced that in the luxury car rental industry, the more popular brand is "BBA". "5 days of rent, there are a lot of old customers, the price has increased a little, 100 yuan a day. Like the Audi A6, it can now be rented for 700 yuan/day. From April to the end of the May Day holiday, my income will be about 1 million. ”
Whether it is going home to visit relatives or traveling, luxury car rental has become a new attempt for everyone to travel during the holidays. "In fact, there are customers of all ages who rent luxury cars, but there are generally more people between the ages of 20 and 40. For renting a car like Maserati and Porsche Paramela, most of the customers are young people in their twenties and thirties. The Rolls-Royce was rented by a boss and could also be used as a wedding car during the holidays. ”
In the face of the hot car rental market during the "May Day" holiday, Yu Xiufeng suggested that consumers choose qualified car rental stores to avoid disputes. "I also hope that car rental companies can control the risks and appropriately increase the number of vehicles according to the demand of the peak season to serve customers well. ”
Source: People's Attention, Popular Newspaper Group-Poster News
Editor: Xiao Yan