AI one-click dress change like a QQ show, an eco-friendly jacket woven from "soft gold" ramie, and a denim-style "fake denim......
On May 2, the second day of the third phase of the Canton Fair, the fashion section had distinctive features and outstanding highlights. The exhibition area is 236,000 square meters, with 11,256 booths and 5,137 exhibitors, covering all categories such as men's and women's wear, children's wear, sportswear and casual wear. This year, the fashion section interprets the charm of clothing for customers at home and abroad from the perspectives of digital intelligence, green environmental protection, national tide and national style, and sets a sample for the fashion coordinate system of the four seasons this year.
It is reported that as of May 2, a total of 234671 overseas buyers from 215 countries and regions attended the meeting, an increase of 25% over the same period last year.
AI gives the window wings of digital intelligence
Some time ago, the "Anta Film" that was born out of thin air marked the successful breakthrough of a "stuck neck" in the domestic jacket. At this Canton Fair, Jiangsu Shuntian Co., Ltd. (hereinafter referred to as "Jiangsu Shuntian"), which has a history of more than 40 years, launched the "light outdoor" jacket for the first time, and also pulled out a "Massa film" comparable to Anta, this high-quality waterproof and moisture permeable material has water pressure resistance and humidity permeability up to 10K/10K.
Relying on the rich resources provided by Tsinghua University, Beijing Institute of Fashion Technology, Zhejiang Sci-Tech University and other institutions, Jiangsu Sainty has been able to establish a strong fabric research and development advantage, and its products are exported to North America, Europe and other places. Sha Tingting, the company's design director, told reporters that this year, the company kept up with the trend and expanded the category, the proportion of men's clothing increased to about 30%, and the dinner series, leisure series, outdoor series and other products were added.
It is worth noting that on the same day, a 3D catwalk of virtual models, an AI window with 3D samples arranged, and a VR exhibition hall with a 1:1 replica booth attracted the attention of many buyers. Relying on digital platforms such as Huifangtong and Sohotong, and using AI technology, Jiangsu Shuntian integrates digitalization into all aspects of fabric development, design proofing, process production, and marketing.
The digitization of the whole process and the fine realism of the digital samples ensure that Jiangsu Shuntian only needs to send samples to overseas customers when the effect is finally confirmed, which greatly reduces the cost of production and exhibition and sales, and can be called the "Shein" of the B-side.
"The new quality productivity of our industry is to use digital forms to change the whole process of clothing design, R&D and production. Liu Jiaqi, assistant to the general manager of the company and head of the R&D and design center, told reporters. From design and development to promotion and sales, domestic foreign trade clothing is fully intelligent in the line. It is reported that more than 50% of the exhibitors at this year's Canton Fair are actively applying digital technologies such as artificial intelligence and big data analysis to transform production and operation.
Green environmental protection has become the secret of "going to sea".
In addition to being full of science and technology, another secret for exhibition companies to go overseas is green environmental protection.
The booth of Hunan Huasheng Industry and Trade Co., Ltd. (hereinafter referred to as "Hunan Huasheng"), located near the entrance of the 2.1 exhibition area, attracted many European and American buyers to stop and try on clothes.
The person in charge, Zhu Hongru, told reporters that Hunan ramie cloth has a long history, well-known at home and abroad, production pollution, low energy consumption, and Hunan Huasheng is a well-known state-owned enterprise player in the hemp clothing track, Ralph Lauren, MaxMara, Bershka and other brands of ready-to-wear are from its hands, customers cover the United States, Russia, Africa and Southeast Asia and other countries and regions. At this year's Canton Fair, Hunan Huasheng brought a new knitting series, which is made from natural biodegradable and environmentally friendly materials such as ramie and paper fiber.
At this year's Canton Fair, the American cowboy style also caught the express train of the national tide. The reporter saw at the booth of Guangzhou Textile Import and Export Group Co., Ltd., which is mainly a denim, that ancient elements such as moire appeared on pink and other colorful denim clothes, but these seemingly denim clothes are not actually denim, but environmentally friendly clothing made of special fabrics dyed and brightly colored prints. The company's export share accounts for eighty or ninety percent, and it will sweep the new trend of Chinese denim in the United States, Europe and other countries and regions.
According to the United Nations Environment Programme, a pair of jeans consumes 7,500 litres of water, "by increasing the technological content in fabrics, accessories, washing processes, etc., to improve water utilization and reduce sewage discharge, this is a reflection of the new quality productivity of our industry." Chen Jicheng, the person in charge, said.
Among all the booths, a fluorescent green, aluminum outdoor sense of the booth is very eye-catching - the person in charge of Fujian Somfy Garment Co., Ltd. introduced, this is a senior high-end outdoor clothing company, this year's outdoor casual clothing using geo-tech technology fabrics and degradable environmental protection fabrics, and the use of 3D tailoring technology. The reporter also noticed that each sample garment is accompanied by an eco-friendly label, which contains key information such as the percentage of recycled content and the fact that it is made from several recycled bottles.
Reporter Hu Yan
Editor: Chen Wanyun
Source: Yangcheng Evening News • Yangcheng faction