On the first anniversary of the listing of Zhenjiu Li Du, Commander Tang "set the tone" for the national treasure Li Du to be nationalized.
Text | Selling Wine Wolf Team
Ed southerly
On April 27, 2023, Zhenjiu Lidu Group (hereinafter referred to as "Zhenjiu Lidu") was officially listed on the main board of the Hong Kong Stock Exchange with the stock code 6979.HK. HK has become the first liquor stock in Hong Kong and the only company successfully listed in the liquor industry in the past 7 years.
In 2023, Zhenjiu Lidu achieved operating income of 7.030 billion yuan, a year-on-year increase of 20.1%, and adjusted net profit of 1.623 billion yuan, a year-on-year increase of 35.5%.
It is worth mentioning that this answer sheet with the "double-digit" growth of revenue and net profit once again let the market see the strength of the national treasure Li Du.
In the past year, Li Du, the head liquor from Jiangxi, as a brand that entered the enterprise name alongside Zhenjiu Liquor, has successfully assumed the important responsibility of "second growth engine" of Zhenjiu Lidu with almost perfect performance, showing strong growth momentum.
Now, on the occasion of the first anniversary of the listing of Zhenjiu Li Du, Li Du, a national treasure under the leadership of Commander Tang, publicly said, "A new chapter of development will be renewed." It is reported that from April 26 to 28, 2024, the first anniversary of the listing of Zhenjiu Lidu and the 2024 National Treasure Lidu International Development Trend Seminar with the theme of "Let the World Cultural Heritage Fragrance the World" be held in Hong Kong and Macao.
▲Commander Tang, Vice President of Zhenjiu Lidu Group and General Manager of Lidu Liquor
At the event site, Commander Tang, vice president of Zhenjiu Lidu Group and general manager of Lidu Liquor, took everyone to recall the tenacity and progress of "all the way", and also made it clear to everyone the direction and goal of the mural "next" decade and the national treasure Lidu......
1
"2014 to 2024"
Li Du went from poor sales to hard to find a bottle
According to the words of industry veterans, the development of the national treasure Lidu Liquor Industry can be said to be a miracle in China's liquor industry, from "poor sales" to "hard to find a bottle", if you are not in it, it is difficult to imagine the hardships and difficulties along the way.
In 2014, the national treasure Li Du did not have the fame he has now, even in Jiangxi Province, he was deeply embattled. But it was also in this year that the national treasure Li Du ushered in a "legend" Commander Tang, which opened the "miracle journey" of the national treasure Li Du......
As we all know, the site of Lidu Yuan Dynasty Shochu Workshop has the oldest cellar in China, and has been awarded the "National Key Cultural Relics Protection Unit" and "National Industrial Heritage", which is the core of the Lidu brand moat.
Under the leadership of Commander Tang, focusing on the core asset of the Lidu Shochu Workshop Ruins, we dug deep into the history and culture of Lidu Liquor, and successfully hosted the China Baijiu World Heritage Forum, promoted the application of the "Seven Sons of Baijiu" to the World Heritage Site, strengthened the influence of the Lidu brand, and made the "World Cultural Heritage Fragrance World".
In addition, Li Du insisted on hard work to continuously consolidate the quality, and introduced the classic old liquor Lidu Sorghum 1955, Lidu Sorghum 1975 and so on to the market, these products have not only won various awards, but also have a very eye-catching market performance, which is still hard to find.
▲The Venetian Macao, China
And the most applauding thing is that this year, the national treasure Li Du first mentioned the immersive experience of Chinese liquor, and Commander Tang was also called "the first person to experience immersive experience".
In an era of "information explosion", good wine is afraid of deep alleys is a true portrayal of the reality. In this context, good wine is only a prerequisite for competition. How to make more consumers recognize, accept, and share has become the decisive factor for victory or failure, and immersive experience marketing is undoubtedly one of the best marketing methods in line with the times.
If Li Du's quality is the cultivation of his basic skills, and Li Du's marketing culture is another magic weapon for his popularity. Commander Tang summarized Li Du's past experience at the seminar, "Immersive experience is one of the most influential things Li Du has done in the past decade."
Commander Tang pointed out, "In the past seven years, the production of liquor has continued to decline, but sales revenue and profits are still rising, which means that the consumption trend of liquor is moving towards high-end, and the best way to achieve high-end is immersive experience." ”
"Choose the best way to achieve high-end!" It can be seen that behind the success of the national treasure Li Du is the innovation that conforms to the times.
2
"Stock Competition"
Li Du will start again with innovation......
In the past decade, relying on the unique Yuan Dynasty ancient cellar ponds and the historical origin of Jiangxi's winemaking culture, superimposed on the powerful assistance provided by immersive experience marketing......
Under the leadership of Commander Tang, the national treasure Li Du has successfully created a high-quality, big-brand brand image of famous liquor, and its core products Lidu Sorghum 1955 and Lidu Sorghum 1975 are sold well in many markets across the country. At the same time, the design concept of light bottle wine has also become a unique brand symbol, which has been recognized by the majority of consumers.
▲Lidu Sorghum 1955 (second generation)
With the listing and further development of Zhenjiu Lidu, the development of national treasure Lidu has once again ushered in a valuable strategic "opportunity period". At the event site, Commander Tang put forward a new direction and new goals for the future of the national treasure Li Du, and strive to start from scratch and renovate again.
Commander Tang said at the seminar: "In the first ten years, we did the right immersive experience, but then we can't just play this card, we have to innovate in the future and keep pace with the times." ”
From the perspective of the market environment, the current situation of inverted prices and high inventories no longer emphasizes the arrival of a new round of adjustment period in the industry, and finding a new path of sales and creating a new height of the brand has become the "primary task" of the industry. Judging from the actual development of the national treasure Lidu, Lidu Liquor, which has gained a firm foothold in the Jiangxi base market, has reached the stage of "going out".
One of Li Du's new strategic goals is precisely "nationalization." Commander Tang said that 2024-2028 will be the five years of Lidu's national development, and in the future, Lidu will be based on the base camp and radiate the national market.
In order to achieve the goal of "nationalization", Li Du, a national treasure under the leadership of Commander Tang, will also start a new round of innovation. According to Commander Tang's words: "In the huge closed loop of the industry, we must follow the needs of consumers, follow the changes of consumers, and follow the direction of economic development." ”
▲National Treasure Li Du Super National Powder Rights Card
Implement the national treasure Li Du to open the "partner upgrade" policy and select the top 50 excellent customers, which is the first "reshuffle" of Li Du for the customer group. It is reported that Li Du, a TOP50 customer, will be given 6 major benefits, including 10,000 Hong Kong dollars per person, two cases of commemorative wine for the first anniversary of listing, Hong Kong Stock Exchange check-in, digital and intelligent exclusive products, etc.
Further deepening the "strong alliance" is a kind of feedback to the long-term support and trust of the national treasure Li Du's partners, and in the future development path, Li Du will work with all partners to go hand in hand and create good results.
National treasure Li Du will fully launch digital and integrated transformation and build a digital and intelligent production, management and marketing system, which can not only improve operational efficiency, but also promote Li Du to transform from traditional operation thinking to modern user thinking.
▲The first anniversary of the listing of Zhenjiu Lidu and the seminar on the international development trend of the national treasure Lidu
Commander Tang said that by 2032, Li Du will achieve phased results in the realization of digital and intelligent transformation, and strive to be at the forefront of the industry.
"Many of the ways in the liquor industry in the first 10 years have become outdated, and the next is all-round and three-dimensional", Commander Tang said, "The integration of the province, the whole country, high-end, national, and digital intelligence, we have a very clear development path." Now that the national treasure Li Du has entered the fast lane, we must work together to adhere to cultural guidance, adhere to brand elevation, adhere to long-termism, and work together to develop new quality productivity. ”
How does Li Du form a new quality of productivity? Including: the improvement of product quality. In the future, Li Du will strictly grasp product quality and build a solid foundation for development. Improvement of talent quality. Li Du will pay more attention to the introduction and cultivation of talents. Improvement of customer quality. Provide more support for high-quality dealers......
3
"From Jiangxi to the whole country"
National Treasure Li Dou
A year ago, Zhenjiu Lidu was successfully listed, and Lidu Liquor and Zhenjiu and other two major brands stood on a new stage and are about to set sail for a new journey. With the blessing of capital, the national treasure Li Du has successfully burst out with greater potential energy and grown into an innovative growth pole of Zhenjiu Li Du Group.
A year later, the national treasure Li Du chose to go to Hong Kong again at the special time node of the "first anniversary of listing", which not only shows his original intention of always adhering to the mission of "making the world cultural heritage fragrant to the world", but also shows his determination to seize market opportunities and "cross" the future with partners.
▲National treasure Li Duren checks in to the Hong Kong Stock Exchange
It is also worth mentioning that a number of interviewed industry insiders agreed that the future of the national treasure Li Du is in Jiangxi, and even more in the country. Adhering to the cultural and historical departure, insisting on the creation of quality and brand, and insisting on the innovation and progress of the times, such a national treasure Li Du is expected to continue his "miracle journey" and draw a brilliant new scene on the stage of China's liquor industry......
▲Group photo of the first anniversary of the listing of Zhenjiu Lidu and the seminar on the international development trend of the national treasure Lidu
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