#头条创作挑战赛#
Cao County is on fire
Caoxian Hanfu industry hit a new high, with sales of more than 1.2 billion yuan in just two months. The new Chinese fashion swept the young group, and the demand for horse-faced skirts and Hanfu showed a blowout trend.
The data reveals a strong growth trajectory: orders for horse-faced skirts soared eightfold to 41, and orders for Hanfu more than tripled.
Walking in the garden, the streets and alleys, the gorgeous costumes are fluttering, showing the youthful style.
The soul of "Hualiu" has quietly awakened, and cultural self-confidence has been highlighted with the fluttering clothes.
Originally, the horse-faced skirt was only a private secret among Hanfu lovers.
rose to fame because of the "Dior plagiarism controversy".
In the fall of 2022, Dior's official website will launch new skirt items:
Wide hem pleats, eye-catching silhouette.
Netizens who are familiar with the charm of China were shocked:
This design resembles the quintessential horse face skirt, and the similarity is very high.
Jandio insisted:
It is the brand's signature cut, which combines French and Korean style.
In the face of the Chinese people's demand to "adopt the inspiration of Chinese horse-faced skirts", Dior only understated:
Quietly removed similar skirts from the Chinese market.
This move undoubtedly angered thousands of netizens, and the youth group took the lead in acting.
Wearing a horse-faced skirt, she practices cultural protection and inheritance with fashion.
The horse-faced skirt became popular as a counterattack and attracted much attention.
In addition, many celebrities have also joined the new Chinese trend.
Among them, Xu Jiao has always been a supporter and advocate of horse face skirts.
At the Golden Rooster Award ceremony, she appeared in a navy blue horse-faced dress, showing her heroic posture and elegant demeanor.
The dress is deep and restrained, but it is difficult to hide its charm.
Yang Mi is also a pioneer of the new Chinese style, and the traces of new Chinese elements can be seen in his daily clothes and public appearances.
The selection of materials is excellent, the texture is high-quality, and the charm of simplicity and atmosphere is contained in the casualness.
This trend is now on the rise of major platforms and is highly sought after.
or show the grace of the country and the people, or reveal the coldness and dust of the world,
Between movement and stillness, it accurately fits the aesthetic context of the Chinese people.
Faced with this scene, everyone may have questions:
What is New Chinese Style?
First, it is a modern interpretation of ancient costumes, such as improved Hanfu, fashionable cheongsam and other styles;
The second is to skillfully integrate Chinese cultural connotations and visual identities into the international fashion heritage.
In short, the new Chinese style takes into account the essence of classical Hanfu, but also retains the simplicity and structure of modern design.
It can be called a fashion expression tailored for the aesthetic taste of the Chinese.
Food, clothing, housing and transportation, the outbreak of new Chinese aesthetics
"New Chinese life aesthetics" is not limited to the surface of clothing.
It's deeply rooted in everyday life.
In winter, "cooking tea around the hearth" is popular in the circle of friends,
The charcoal fire is jumping, and the brick tea is cooked on the side of the stove,
The sweet potatoes are roasted and fragrant, and the orange pears are hot and sweet.
Three or two friends sat around the fireplace, smiling and laughing, tasting tea and tasting fruits,
Such a weekend is extremely comfortable, happy and forgetful.
If you think this is a new fashion,
In fact, it is false.
The ancients were already familiar with this,
Scribes and scholars, gather to taste tea, chant poems against each other,
It is a common thing to meet friends through tea.
Today's tea and coffee fever is not without a trace,
Among the ancient books and documents, there has long been a shadow.
Jasmine oolong milk cap, osmanthus dragon well and other trendy flavors,
Although it is warmly sought after by young people,
In fact, it has a deep heritage and a long history.
Especially amazing,
The younger generation is keen to use Chinese medicine to make drinks.
Among them, the sour plum soup is outstanding,
The limelight is the same, leading the fashion.
Source: Zhejiang Hospital of Traditional Chinese Medicine official account
The recipe of sour plum soup in Zhejiang Provincial Hospital of Traditional Chinese Medicine has attracted attention:
Black plum, tangerine peel, rose, mulberry and honeysuckle, high health value;
The price is only 1.34 yuan per pack, which is affordable and close to the people.
Younger people are enthusiastic about it, goods are selling out quickly, hospital website traffic is surging, and servers are overwhelmed and paralyzed.
Liuzhou Hospital of Traditional Chinese Medicine keeps up with the pace, and the innovation of traditional Chinese medicine milk tea is unveiled:
Traditional Chinese medicine is integrated into milk tea to satisfy the appetite and regulate the body and mind;
There are various varieties, or spleen and kidney, or spleen and dampness, with different effects.
Netizens have tasted and given feedback: The rich medicinal fragrance overshadows the milky fragrance, and the slight bitterness is not hidden, and the key is to be sugar-free and healthy.
New Chinese drinks are in the limelight, and new Chinese cuisine is not far behind:
The main representative is the traditional Chinese staple food steamed bun, which is reborn in the new era of food fashion and shows its unique charm.
Salted egg super taro steamed bread roll, banana cocoa peanut steamed bread roll, osmanthus taro paste bagel steamed bread, earl grey milk tea crispy steamed bread, blueberry bagel steamed bread, pumpkin cheese bacon steamed bread – traditional steamed bread is endowed with a variety of new flavors, which are loved by young people, giving new vitality to this ancient delicacy.
Concepts such as new Chinese hot pot, new Chinese dim sum, and new Chinese fusion cuisine emerge one after another, fully demonstrating that the new Chinese life aesthetics have been deeply rooted in the daily life of modern people.
According to a survey, a whopping 91.4% of consumers said that incorporating Chinese elements into their products significantly increased their preference for the brand.
So, it is not difficult for us to find:
Pizza Hut uses the "National Style Pasta" series as a solicitation to attract more diners' attention;
Not to be outdone, KFC has included meat buns in its menu;
McDonald's followed the trend and began to serve the classic Chinese breakfast pairing - fried dough sticks and soy milk.
It can be seen that with the continuous improvement of mainland cultural self-confidence and the increasing international influence, Western food culture is gradually putting down its inherent posture and actively moving closer to local culture.
The awakening of the blood of young people
Recently, another topic has appeared on the hot search:
#As soon as Chinese pass the age of 20, their bloodlines awaken#
So, what is Bloodline Awakening?
First, fall in love with gold.
When we are young, we may think that gold is both earthy and vulgar, but as we grow older and experience the loss and depreciation of other luxury goods and investment products, we gradually realize that gold with strong value retention is the real "sweet and sweet".
Secondly, like jadeite.
When we were younger, we may have seen jade as a sign of old-fashioned fashion, believing that they were only suitable for my grandmother's generation.
However, when we grow up and wear jade jade, that kind of warm temperament will naturally be revealed, allowing us to understand the Zen behind the jade.
In the end, we found that at a certain age, the aesthetics of the ancestors would quietly unify everyone's tastes.
This kind of blood awakening is not only the pursuit of material, but also the recognition and inheritance of traditional culture and aesthetics.
In the past, walnuts and bracelets seemed to be the patent of middle-aged and elderly men;
Nowadays, there is a group of "pan string boys" and "pan string girls" have emerged.
They hold double walnuts on their left and bracelets on their right, and they never get tired of it.
Young people have set foot in the field of cultural toys, giving the bracelet a youthful vitality and making it look new.
Whether it is the crystal clear glass, or the simple and elegant incense ash, or the auspicious eighteen sons, the appearance of each charm can arouse enthusiastic pursuit.
At the same time, they are also keen to listen to operas, taste flower tea, sunbathe, practice Baduanjin, and so on.
This phenomenon aptly illustrates the sentence:
"From questioning parents, to understanding parents, to becoming parents, and finally beyond parents. ”
The truth behind it is simple and sincere:
Regaining our love for traditional culture is a reflection of our growing confidence in our own culture.
When we do not have an in-depth understanding of traditional culture, we may mistakenly think that foreign culture is superior;
However, as our understanding deepens, we will eventually be amazed by its breadth and profundity.
It is all-encompassing, full of wisdom, rich in aesthetic connotation, and full of romantic feelings.
The Way of Saying:
"The charm of traditional culture lies in the fact that whether you notice it or not, it is always silently guarded behind you, and when you look at it, it has quietly integrated into your blood. ”
It is the flow of the four seasons laid out by the twelve solar terms;
That is the arrogance of the literati and doctors that I have learned from the Tang and Song poems;
That is the heroism and sophistication drawn from the four famous novels;
It is a meal in daily life, a stitch and a thread, a stroke, a word and a deed......
The reason why we have the experience of "blood awakening" is not a sudden change in aesthetic orientation, nor is it due to age.
Just because we are all sons and daughters of China.
Please like it, so that more people can perceive the beauty of the new Chinese style and fall in love with the new Chinese culture.
When and where were you deeply touched by the beauty of traditional culture or art? I look forward to you sharing the new Chinese culture in your life in the comment area.