Loading...
CCTV News: In 2024, the trend of "hotter hotspots" and "not cold in the off-season" in the domestic cultural tourism market will be more distinct, and characteristic destinations will be "out of the circle" one after another, and the tourism consumption scene will be rich and colorful. During the May Day holiday in 2024, many high-quality activities will be actively launched in various places to attract popularity and deeply integrate culture and tourism, and a series of trendy ways to promote the concentrated release of consumer demand and enrich the holiday experience of tourists.
The popularity of domestic travel bookings has significantly exceeded that of the same period in 2019
According to platform data, during the May Day holiday in 2024, the popularity of domestic travel bookings will greatly exceed that of the same period in 2019, with both per capita bookings and per capita booking amount increasing.
Cities such as Chongqing, Hangzhou and other cities in the north are popular destinations for travel
From the perspective of travel destinations, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu and other cities are popular, driving the number of related transportation and hotel bookings higher.
It is estimated that more than 270 million people will move across regions every day
The Ministry of Transport estimates that during the May Day holiday, the average daily cross-regional flow of people will reach more than 270 million. The 12306 train ticket pre-sale heat map shows that the net outflow of people from central cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan and Zhengzhou is relatively large, and the net inflow of passengers from Luoyang, Chaozhou, Dali, Fuyang, Handan and other places is larger.
Tourism demand is concentrated in cost-effective and leisure and relaxation
During the May Day holiday in 2024, in addition to the traditional well-known attractions in first-tier cities, many people will travel from central cities to small and medium-sized cities. More and more small cities have released new momentum for cultural and tourism consumption, showing that the demand for tourism consumption is concentrated in cost-effectiveness and leisure and relaxation.
Ticket orders for county-level scenic spots increased significantly year-on-year
Data shows that this holiday, hotel bookings in the county market increased by 68% year-on-year, and scenic spot ticket orders increased by 151% year-on-year. Pingtan in Fujian, Yangshuo in Guangxi, and Anji in Zhejiang are popular county tourist destinations. In the past two weeks, the search popularity of "Zhengding Night Market" has increased thirteenfold month-on-month.
"Taste bud tour" and "travel photography tour" lead the new trend
There are many small and medium-sized cities like Zhengding that focus on "taste bud tours" and "shopping and eating tours". The data shows that Tianshui, Zibo, Liuzhou, Chaozhou and other cities featuring food have seen a significant increase in bookings. While satisfying the taste buds, more and more tourists will integrate travel photography represented by the "Hanfu Experience" into their vacation leisure. Since April, the search volume for "Hanfu makeup" has increased by 136% year-on-year in 2023.
The resonance between cultural consumption and tourism demand is more obvious
During the May Day holiday in 2024, the proportion of "post-00" travel orders will reach 31%. "Travel with music" has become a new trend for young people to travel, and the number of hotel bookings near concerts and music festivals will double year-on-year in 2023.
Many scenic spots take research tours as tourist highlights. Dunhuang Yangguan Scenic Area excavates the history and culture of Yangguan, allowing tourists to immerse themselves in the customs entry ceremony, setting off beacon fires, military camp patrols and other projects. In Xi'an, Shaanxi Province, the 12 Hours Block of Chang'an will upgrade its new gameplay on May Day in 2024, skillfully integrating new technologies such as holographic projection, dynamic image, and intelligent interaction into Tang-themed scenes and performing arts.
The iteration of tourism supply boosts the quality and expansion of the service industry
Industry insiders said that in the face of changes in tourism demand, tourism supply is rapidly iterating, the cultural tourism market is developing towards popularization, diversification and quality, and the resonance between cultural consumption and tourism demand is more obvious. A series of trendy ways to play have promoted the concentrated release of consumer demand, which not only enriches the travel experience of tourists, but also boosts the expansion and quality of the service industry in various places.
Kaifeng, Henan: The scenic spot reproduces the scene of the Song Dynasty and attracts visitors to the ancient style and national tide
Loading...
Every holiday, Henan Kaifeng will usher in a large number of tourists. When people come here, in addition to feeling the rich history and culture, there are also many activities such as ancient customs and folk culture.
In the streets and alleys of the park, various folk customs performances such as opera and juggling are staged in turn, and the rich character interaction has become a popular "check-in" object under the lens of many people. At the scene, visitors are not only tourists, but also actors.
In addition to interactive performances, the park has also launched a series of large-scale plays, allowing visitors to understand the history of the Song Dynasty more intuitively.
At present, the park also brings together traditional palace Yu cuisine and dozens of flavor snacks, focusing on the essence of the diet of the Northern Song Dynasty. Among them, the Kaifeng soup-filled xiaolongbao is a special delicacy that cannot be missed.
It is understood that starting from 5 p.m. every day, the park will open the night tour time, and the night tour scene will integrate elements such as sound and light, and at the same time, set up national style parades, intangible cultural heritage iron flowers and other content. In Kaifeng, major scenic spots have continued to rise in tourism popularity by creating a diversified new format of cultural tourism.
According to the data, from January to March 2024, the cumulative reception volume of Kaifeng cultural tourism will reach 31.6776 million person-times, an increase of 12.49% compared with the same period in 2023, and the cumulative comprehensive income of cultural tourism will be 21.43 billion yuan.
F&B Reservations Hot Seasonal cuisine is popular
Loading...
Recently, Shanghai's catering market has heated up rapidly. The "time-honored" catering innovation has launched seasonal spring innovative dishes, and the reservation is hot, and the "new Chinese" tea drink is also popular with citizens and tourists.
In Shanghai's Yu Garden, a large number of visitors have been ushered in early the day before the holiday. The garden is filled with visitors not only from all over the country, but also from other countries. Many "time-honored brands" also launched innovative new products to welcome global tourists during the "May Day" period.
The food and beverage market is heating up, and many tourists will also taste local specialties as a must-see experience to experience the local customs.
Since 2024, "Chinese-style vacation" has become a new trend. "New Chinese" specialty tea drinks are also popular with tourists, and some "time-honored" tea shops also combine the season, using traditional Chinese ingredients such as peony, dendrobium, glutinous rice to launch "new Chinese" teas.