Luwang, May 1 On April 29, the "2023 Household Freezer Brand Reputation Report" (hereinafter referred to as the "Report") was officially released. AUCMA household freezer won the championship of this year's household freezer brand reputation with the first place in the total index by virtue of its leading advantages in quality recognition, brand reputation, product praise and other indicators.
The report was released by the National Union Big Data Research Laboratory (CSISC), based on the home page big data word-of-mouth platform of household refrigerator brands, selected 20 active brands such as Aucma, Skyworth, Haier, Hisense, Valin, Konka, Midea, Meiling, Royalstar, Rongsheng, etc., as monitoring and research objects, mainly from the search, social, e-commerce three main data categories of data analysis and research.
In terms of the total word-of-mouth index, compared with the previous period, the new brands on the list include Polar Bear, Valin, Wellcome, and Xiaxin, and the brands that fall off the list are Omar, Casarte, Snowflake, and Sakura. AUCMA, Haier, and Midea rank among the top three in the total word-of-mouth index. AUCMA, Haier, Midea, Meiling, Rongsheng, TCL, Commander, Hisense, and Star have performed steadily in the past two periods, and the total word-of-mouth index ranks among the top ten. Xinfei has a strong performance in the current word-of-mouth total index and has been promoted to the top 10, while Casarte has fallen out of the top 10 in the current word-of-mouth total index.
In terms of brand awareness, Haier, AUCMA, and Midea rank among the top three. Haier, Aucma, Midea, Hisense, Meiling, Rongsheng, TCL, Xinfei, and Xingxing have all ranked in the top 10 in the past two issues. Skyworth was promoted to the top 10 in this issue, while Casarte fell out of the top 10.
In terms of consumer interaction, Midea, Haier, and AUCMA rank among the top three. Midea, Haier, AUCMA, TCL, Commander, Rongsheng, Meiling, Konka, and Xinfei have all ranked in the top 10 in the past two issues. Skyworth was promoted to the top 10 in this issue, while Chigo fell out of the top 10.
In terms of brand reputation, AUCMA, Midea and Meiling rank among the top three. AUCMA, Midea, Meiling, Haier, TCL, Commander, Rongsheng, Zhigao, and Hisense have all ranked in the top ten in the past two issues. Skyworth was promoted to the top 10 in this issue, and Casarte fell out of the top 10 in the brand reputation in this issue.
In terms of quality recognition, AUCMA, Haier, and Midea rank among the top three. AUCMA, Haier, Midea, Xingxing, Meiling, Rongsheng, Royalstar, Hisense, Oaks, and Konka have all ranked in the top ten in the past two issues.
In terms of product praise, AUCMA, Haier, and Midea rank among the top three. AUCMA, Haier, Midea, Xingxing, Meiling, Rongsheng, Hisense, Konka, and Xinfei have all ranked in the top ten in the past two issues. Valin was promoted to the top 10 in this issue, while Sakura fell out of the top 10.
In terms of brand health, AUCMA, TCL, and Midea rank among the top three. AUCMA, TCL, Midea, Rongsheng, Commander, Hisense, Haier, Meiling, and Xinfei have all ranked in the top ten in the past two issues. Skyworth was promoted to the top 10 in this issue, while Casarte fell out of the top 10.
The results of this research show that the top ten brands of household refrigerator brand reputation in 2023 include AUCMA, Haier, Midea, Meiling, Rongsheng, TCL, Commander, Hisense, Xingxing, and Xinfei. In the index composition of the top 10 brands, the distribution ratio of brands with better reputation in six dimensions is relatively balanced, while the composition of other brands is more obvious. The word-of-mouth composition of the top 10 brands is shown in the figure below:
In order to more fully demonstrate the achievements of mainland brand reputation in the development of the Internet era, the CSISC Big Data Research Laboratory has launched a research project on Chinese brand reputation since 2012. The China Brand Reputation Index (C-BRI) is an independent third-party objective study based on the application of big data research, which is a comparative study of the advantages and disadvantages of the brand's word-of-mouth image in the minds of consumers, and is the basis for consumer reference and brand soft power.
As an ongoing and dynamic big data research project, C-BRI was officially implemented in 2013. Since the launch of the project, its research results have been regularly released on an annual or quarterly basis, and the industry has become more and more influential. (Reporter of this website)